Assignment: Successful Creativity, Innovation and Design Thinking

Running head: CREATIVITY AND THE EMPLOYEES
SUCCESSFUL CREATIVITY, INNOVATION AND DESIGN THINKING ACTIVITIES
WITHIN ORGANIZATIONS ARE DEPENDENT ON THE WORK OF INDIVIDUAL
EMPLOYEES ONLY
Name of the Student:
Name of the University:
Author’s Note:

CREATIVITY AND THE EMPLOYEES1
The aim of this essay is to analyze whether successful creativity, innovation and design
thinking activities within organizations are dependent on the work of individual employees only
or on other factors associated with the organizations as well. This essay, in fact, will show that
the successful creativity, innovation and design thinking activities within organizations are
dependent on the work of individual employees only and not on the other aspects of the
organizations. Furthermore, for the attainment of this end the paper will take the help of help of
various real-life examples like that of the employees of Apple, Uber and others along with the
usage of different theories like innovative value chain, resources-based theories, Herzberg's Dual
Factor Theory of Motivation and others. More importantly, in three of the body paragraphs of
this essay the researcher had presented two important arguments supporting the claim made by
the researcher and a counter-argument in the second last paragraph.
The work which is being performed by the employees greatly determines whether they
would be taking the help of the constructs of innovation, creativity, design thinking and others or
for that matter would be taking the help of the traditional approaches to completing their work.
Wallace et al. (2016, p. 991) are of the viewpoint that the workers are required to take the help of
different kinds of skill sets, knowledge or information, processes and others for the adequate
completion of the tasks or the job roles that are delegated to them by the business corporations.
However, as discussed by Olszak, Bartuś and Lorek (2018, p. 97), the major problem arises
because of the fact that the different kinds of job roles require the usage or the application of
different kinds of skill sets, knowledge, processes and others for the completion of the same. For
example, within the spectrum of a business corporation like Apple which completely based on
technology, it is imperative for the workers associated with the concerned enterprise to take the
help of the concepts of innovation, creativity, design thinking and others for the completion of

CREATIVITY AND THE EMPLOYEES2
their job roles (Ng & Lucianetti 2016, p. 14). More importantly, it had been seen that the
adequate usage of these concepts had helped the workers of the concerned corporations to
optimally utilize the resources which are available to them within the corporation for the
production of the kind of services or products which will create or for that matter capture
customer trends (Carlgren, Rauth & Elmquist 2016, p. 55). This had been greatly made possible
through the adequate usage of the resource-based theory and also the innovative value chain
which in turn had not only helped the workers to select the best creative ideas but also to
optimally use the limited resources of the corporation for the adequate usage of the creative ideas
(Elsbach & Stigliani 2018, p. 2290). In contrast to this, the workers who indulge in manual or
physical labor do not need to take the help of the concepts of creativity, innovation, design
thinking and others for the completion of the work that they perform (Carlgren, Elmquist &
Rauth 2016, p. 351). In the light of these aspects, it can be said that the successful creativity,
innovation and design thinking activities within organizations are dependent on the work of
individual employees only and not on the other aspects of the organizations.
The effective usage of the concepts of creativity, innovation, design thinking and others
are greatly reliant on the motivation level of the workers which in turn is greatly dependent on
the nature or the kind of work that is being performed by them within the framework of the
business corporations. Dong et al. (2017, p. 451) are of the viewpoint that if the employees have
a high level of self-motivation or for that matter are highly satisfied with the nature or the kind of
work that is being performed by them then it is more likely that they would take the help of the
concepts of innovation, creativity, design thinking and others for the completion of the same. In
this relation, the precepts of Herzberg's Dual Factor Theory of Motivation are important to note.
This theory of motivation states that there are two important factors within the framework of any