Creativity, Innovation and Design in the Media Industry

Creativity, Innovation and Design.1
CREATIVITY, INNOVATION AND DESIGN.
Student’s Name
Professor’s Name
Institution Affiliate
Date.

Creativity, Innovation and Design.2
Creativity, Innovation and Design.
The media fraternity is a wide industry which consists of printing, film, television and
radio. My main interest however in the media school was to specialize in filmmaking rather than
all the other disciplines. The film industry consists of, being a film director which would,
however, be achieved mainly through experience, video coverage but to start with one would
have to study being a camera operator.
Creativity in the media industry had always been intriguing, I always felt that there is
something that could be improved upon .This was one of my major motivation while joining the
media fraternity. I wanted to innovate and especially improve the film industry since this was my
passion, to become a professional photographer. I was motivated to bring something that has not
been in a long time to the media industry (Cadava, 2018).
A happy audience is always the key to success during photography (Marwah, et al 2013
pg. 49), this has always been the biggest part of my motivation. I expected photography to be a
simple process from taking of random pictures and recording of videos. This however to my
dismay it was not the case, the camera operator has the mandate to choose the right
chronological order of events and also the operator’s ability to capture the scene with as much
appeal as possible to the audience. This aspect made photography more professional and also
more fun (Rose, 2016 pg. 113)
During the semester as I proceeded with my media studies, this has a remarkable impact
on my thought about creativity, innovation and design. I was able to understand how I could use

Creativity, Innovation and Design.3
a creative mind during my taking of photos, maybe by the use of a good background to ensure
that the photo I took could satisfy my audience as well as my ego. My aspect of innovation was
also greatly impacted since the media industry could use a lot of innovation from the use more
digitally involved cameras in filming, however, my aspect of the design was not impacted much.
The media industry has various challenges the biggest being competition. Competition is
on the high, many media personalities are battling to have the best content. The course am
learning is equipping me with the necessary tools needed to cope with the industry by giving me
the best education possible to try and outsmart the others .This can also be achivedd through the
use the right and most recent technology to always produce the best results possible (Ryan, 2013
pg. 87).
The media course has had a tremendous impact in the way I view media, it’s not only
about photography, and it is a wide fraternity with many industries in it which one can easily
venture into .previously it was about photography ,the course has impacted me great as I can now
think about film editing and making of films .
As you can most likely envision, the media is quickly paced and greatly focused. On the
off chance that you can deal with the weights tossed at you, it very well may be an exceptionally
energizing approach to bring home the bacon. In addition, there are actually a large number of
various jobs you can investigate. As a member of the media industry, photography is about the
innovative procedure and investigating thoughts through pictures, yet keeping in mind the end
goal to truly make extraordinary pictures you have to set up an arrangement for your own
particular advancement; particularly centred around abilities, motivation, reason as well as yield.
By handling these components you can centre your psyche and build up your work, to enable
you to create better and more refined craftsmanship each time you go out on the area. One has to