Impact of Creativity and Innovation on Sustainability Management at Woolworths

Creativity and innovation

Introduction
 The project is undertaken for the purpose of analyse the impact of
creativity and innovation model influencing the generation of ideas
and strategic development.
 As the topic is focused on sustainability, the creativity and
innovation model is responsible for influencing the development of
strategies and generating ideas to make the business sustainable.
 The major challenge that has been assessed is the increased usage
of energy and resources and huge carbon emissions, thus affecting
the environment negatively.
 To deal with the issues, the model has assisted in developing ideas,
design strategies and implemented those to obtain the most
positive outcomes related to sustainability management.
 The management of sustainability is considered for the
organisation Woolworths Limited in Australia.

DELIBERATE CREATIVITY AND
INNOVATION MODEL
•Helps in developing innovative solutions for complex sustainability
issues faced by companies like Woolworths
•Broaden the focus to explore the unexplored realms of the issue of high
energy consumption and high carbon emissions
•Application of creativity for generating ideas for solving the issue
•Cultivating proposed ideas through designing the solutions
•Implementation of the solutions for achieving sustainable development
in the workplace of Woolworths
Challeng
e

Purpose: Starting challenge
“Issue of high energy consumption and high carbon
emission”
Steps:
•Screening evaluation for conducting Sustainability Assessment and Management
•Challenge definition and Scoping
•Integration of Sustainability Assessment and Management process into management and policy
decisions
Resources:
Analytical tools- Risk assessment, Cost benefit analysis, Ecosystem –services valuation, integrated
assignment models, sustainable impact assessment
Question:
•How does analytical tools helps Woolworths in mitigating the issues of energy consumption and
carbon emission?
Outcomes
•Carbon emissions per carton reduced by 9.4%
•Carbon emission per car reduced by 11.1%
•Carbon emissions from electricity use and refrigerant loss from facilities is 500,000 tonnes (13%)
•Construction of 51 green supermarkets reduced carbon emission per square metre by more than
25%