Evaluation of Crest on Barkley’s Hotels: Services Marketing Report

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Services Marketing
Report
6/23/2018
Student Name

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Contents
Introduction................................................................................................................................2
Evaluation of Crest on Barkley’s Hotels....................................................................................2
Recommended change in Crest on Barkley’s Hotels.................................................................3
Areas where customer expectations are exceeding the service provided by the Barkley’s:......4
Strategies to overcome the issue................................................................................................4
Reflection...................................................................................................................................5
References..................................................................................................................................6

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Introduction
This report is being prepared to assess the marketing mix of the Crest in Barkley’s hotel. It is
found to be the largest hotel group in Melbourne which is providing the variety of rooms and
services to its customer (Crest on Barkly, 2018a).
Evaluation of Crest on Barkley’s Hotels
Product
Barkley’s hotels are dealing with providing the services to its customer. The main focus of
the company is to provide the class service, ease and luxury to its customers. With the
growing competitiveness in the hotel industry, Barkley’s group is giving huge importance to
planning the product and services provided to its customers. Products are prepared to appeal
the customer attractiveness and interest in it. The company is trying to provide the premium
arrangements for its customer satisfaction.
Price
The price charged by the Barkley group is too nominal which attracts the customer the most.
Price is one of the factors which influence the demand of the customers. The company is
using the cost plus margin technique of product pricing. Further companies are also offering
the discount and various deals to its customer. This is done by the company to uphold the
customer perception or view on the price.
Place
Place represents a location where the product or service is offered by the company. Barkley’s
hotel is operating its business in the area of Melbourne and St Kilda. In terms of booking the
room, there are numerous avenues available for the same. From the hotel only, direct sales