Assessment of Social Impact of Cricket Australia

Assessment of a
Formal Business
Report

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Background................................................................................................................................1
Evaluation of social impact.......................................................................................................2
Areas of success and improvement..........................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
The social and environmental changes which is being experienced by modern society in terms of
the mass implications of large scale business concerns has become quite complex lately. It has
become very important for businesses to ensure that they take the social and environmental
impact of their operations into account and ensure that no major damage is being done to the
local community and the natural resources in both short and long term (Martí, 2018). This report
will highlight the social and environmental operations and impact of Cricket Australia and there
will be a critical analysis of the area of the firm’s social impact along with justified
recommendations for Cricket Australia to improve in this department.
MAIN BODY
Background
Cricket is one of the most popular sports which has a major following in Australia and the
primary body which is responsible for administrating and presiding over the major developments
of this sport is Cricket Australia which is a major sports body of the nation. Cricket Australia is
responsible for all the major developmental activities when it comes to Cricket and is fully
responsible for both the men and women cricket spectrums. The body is responsible for proper
development, formation, talent scouting and fitness and routine operation developments of the
cricket professionals of Australia. The body is also responsible for fixing both national and
international tours between cricket playing nations and planning various national and
international cricket matches involving Australia such as T20 internationals, One Day
Internationals and Test Matches between Australia and other countries or domestic tournaments
like BBL or international level challenges such as the World Cup (Islam, 2020).
The social impact of Cricket Australia’s business operations is quite widespread as the sport is
followed quite widely by the Australian public which can be foreseen from the fact that even
during pandemic enforced restriction, 848,465 people were in regular viewership attendance for
Cricket. The growth of Cricket has become a mainstream affair in Australia and the average
growth of 1.1 million viewers has been achieved by the sport in terms of consistent viewership.
The major social impact of Cricket is related mainly to enforce proper discipline in the sport and
ensure proper code of conduct is in place during matches and between the members of the
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