Importance of Sponsorship Deals in International Cricket Council

Running head: MARKETING
Marketing
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Author Note

MARKETING1
Table of Contents
Introduction:...............................................................................................................................3
Organizational Overview:..........................................................................................................4
Discussion:.................................................................................................................................4
Conclusion:................................................................................................................................7
References:.................................................................................................................................8
Bibliography:..............................................................................................................................9

MARKETING2
Introduction:
The importance of the sponsorship deals in the modern world of sports, is increasing
in a notable manner and that is visible with the enhanced urgency of the senior management
of the sporting organizations in acquiring largest number of sponsors for their organizations.
According to Fortunato (2013), the success of the sporting organizations is largely dependent
on their ability in restructuring their processes and procedures in place for efficient future
development and in such situation, the organizations do face the necessity of sufficient
amount of funding. According to the esteemed opinion of Biscaia et al. (2013), the financial
investment from the part of the sponsor organizations play a crucial role for the organizations
in enhancing the effectiveness and attractiveness associated with the sporting activities of the
organizations that spread the game across the globe and enhances the quality of the game in a
professional manner. Cornwell (2014) claimed that different sporting organizations require
the sponsors for different purposes For example, a football or cricket club’s preliminary
objective with the sponsorship is building an efficient team that has the capability to win the
championship and enhance the excellence of the club.
On the other hand, a sporting organization with the responsibility of governing the
game across the globe, has the objective of acquiring the sponsorship agreements for
conducting the sporting events in the best possible manner. However Alonso-Dos-Santos et
al. (2016) claimed that both such organizations will also have the objective of spreading the
game across the globe and continuously improving their grassroots programmes for
maintaining the sustainability associated with the game for a longer of period of time. The
study is focused in analysing the present day usage of the sponsorship of one of the eminent
sporting organization working across the globe named as International Cricket Council. The