Importance of Crisis Management in Hospitality Sector - Desklib

Project report
(The importance of managing crisis in
the hospitality sector)
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ABSTRACT
The main purpose to conduct the investigation is to gain knowledge on the subject crisis
management. This investigation helps the researcher to attain their objective that is importance of
crisis management practices in attating the growth as well as to gain success. To conduct
investigation quantitative research method is used which helps in gathering and analysing
numerical data and then maintain the validity of the overall investigation. The data for the
current investigation is acquired with the help of primary source and in that instrument which
will be used is questionnaire.
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Table of Contents
ABSTRACT.....................................................................................................................................2
ACKNOWLEDGEMENT...............................................................................................................5
CHAPTER ONE: INTRODUCTION..............................................................................................6
1.1 Research Rationale................................................................................................................6
1.2 Research Questions ...............................................................................................................6
1.3 Research Aims & Objective..................................................................................................6
1.4 Significance of the Research.................................................................................................7
CHAPTER TWO: LITERATURE REVIEW..................................................................................8
2.1 Introduction to Literature Review..........................................................................................8
What is the concept of crisis management in relation to UK hospitality sector?........................8
What are the crisis management strategies used in Hilton Hotel for managing the crisis?.........8
What is the importance of crisis management for the growth of their business?........................8
2.3 Conclusion of Literature Review..........................................................................................9
CHAPTER THREE: METHODOLOGY......................................................................................10
3.1 Research Approach..............................................................................................................10
3.2 Research Methods and Methodologies................................................................................10
3.3 Research Instrument/Tools..................................................................................................10
3.4 Sampling..............................................................................................................................10
3.4.1 Identifying Population and Research Site...............................................................11
3.4.2 Sampling Strategy...................................................................................................11
3.5 Ethical Implications.............................................................................................................11
CHAPTER FOUR: FINDINGS (DATA ANALYSIS AND PRESENTATION).........................12
Frequency distribution table .....................................................................................................12
Data presentation ......................................................................................................................12
CHAPTER FIVE: DISCUSSION (DATA INTERPRETATION) ...............................................17
CHAPTER SIX: CONCLUSION, RECOMMENDATIONS AND IMPLICATIONS FOR
FURTHER RESEARCH ..............................................................................................................19
Conclusion ................................................................................................................................19
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Recommendation.......................................................................................................................19
Further implication for research................................................................................................19
REFERENCES .............................................................................................................................20
APPENDICES ..............................................................................................................................22
Questionnaire.............................................................................................................................22
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ACKNOWLEDGEMENT
Firstly, I would like to express my gratitude to my professor for providing me such a
wonderful opportunity to carry out investigation on importance of crisis management. I sincerely
thank them to provide all the necessary guidance so that research can be conduct in sound full
manner.
Secondly, I would like to thanks my parents and friends to motivate me for completing the
research as per the given time duration.
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CHAPTER ONE: INTRODUCTION
Crisis management is a business application which is developed by the organisation as per
their comfort so that they can deal with the uncertainty. The hospitality industry is the one where
the negative event or sudden changes occurs very frequently and to deal with this they need to
develop the strategy of crisis management. The unpredictable or unforeseen event damage the
business in large manner and act as a biggest threat for the company (Le and Phi, 2021). It is
very important for the organisation to adopt the strategy of crisis management in their business
so that they can grow and gain success from their rivalry. At the time of Covid 19 many
hospitality industry has acquired crisis management strategy in order to mitigate the challenges
which were faced. Various hotel shifts their focus to design those strategies which will helps
them in effective manner (Hu and et. al, 2021). Various strategies are being designed by the hotel
so that they can gain benefit and can run their operation in normal manner. Crisis management
helps the company to analyses the uncertainty in earlier manner so that earlier warning practices
can be adopted to deal with in efficient manner. Thus, for every hotel it is vital to acquire the
practice of crisis management in their business model.
1.1 Research Rationale
The major rational for the above investigation is to carry out the investigation in deeper
manner about the topic crisis management. This research will help in gaining more knowledge so
that research can be done accurate manner. the current investigation also facilities in attaining
two objective which are personal and professional (Ashton, 2018). With the respect to the
personal the current investigation will help in identifying the various method and tool which are
used to complete the research in scientific way. Apart from this, with the respect to the
professional objective this investigation helps in understanding the crisis management strategies
which can be used by the company to manage their crisis in accurate manner.
1.2 Research Questions
 What is the concept of crisis management in relation to UK hospitality sector?
 What are the crisis management strategies used in Hilton Hotel for managing the crisis?
 What is the importance of crisis management for the growth of their business?
1.3 Research Aims & Objective
Research Aim
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