Role of Digital Technology in Crisis Management in Hospitality Industry: A Case Study on Rosewood Hotel

RESEARCH PROJECT

Abstract
The main purpose for the current research is to attain various objective on the role of digital
technology in the hospitality industry. The present research helps in gaining deeper insight on the
topic by gathering and analysis quantitative data, quantitative data for the study is collected so
that numerical information can be gained and the outcome can be acquired effectively. To reach
the result the data collection source are primary and secondary so that accurate and appropriate
outcome can be acquired.

Table of Contents
Abstract............................................................................................................................................2
Acknowledgement...........................................................................................................................4
CHAPTER1: INTRODUCTION.....................................................................................................5
Overview about the topic........................................................................................................5
Background of the organisation..............................................................................................5
Research aim, objectives and questions.................................................................................5
Research rationale..................................................................................................................6
Research problem...................................................................................................................6
CHAPTER 2- LITERATURE REVIEW.........................................................................................1
2.1 Introduction of Literature review.....................................................................................1
2.2 Main Body........................................................................................................................1
2.3 Conclusion of Literature review.......................................................................................3
CHAPTER 3- METHODOLOGY...................................................................................................4
3.1 Research Approach...........................................................................................................4
3.2 Research Methods............................................................................................................4
3.3 Research Methodology.....................................................................................................4
3.4 Research Instrument or Tools...........................................................................................5
3.5 Sampling...........................................................................................................................5
3.6 Ethical consideration........................................................................................................6
CHAPTER 4: FINDINGS (DATA ANALYSIS AND PRESENTATION)...................................7
Frequency distribution table...................................................................................................8
CHAPTER5: CONCLUSION, RECOMMENDATION AND IMPLICATIONS FOR...............19
FURTHER RESEARCH...............................................................................................................19
Conclusion............................................................................................................................19
Recommendation..................................................................................................................19
Implication for further research............................................................................................20
REFERENCES..............................................................................................................................21
REFERENCES..............................................................................................................................23

Acknowledgement
I would like to express my gratitude and appreciation to my professor for providing me the
opportunity to execute the investigation on the topic role of digital technology. I am very
grateful that they provide me all the necessary guideline so that project can be carry out
effectively.
I would also like to thanks my parents and family for supporting me so that project can be
completed in timely manner.

CHAPTER1: INTRODUCTION
Overview about the topic
Crisis management is a technique that helps an organisation in dealing with the uncertain
and sudden events which disturb the workforce, company as well as external customers. It helps
an organisation in identifying the level of threat in an organisation due to any future
circumstances due to an uncertain event (Wut, Xu and Wong, 2021). Crisis management is
defined as the strategy of reducing the effect of crisis within the organisation and providing
strategies to deal in an effective manner. It is the most effective strategy that an organisation use
for anticipating the affect of uncertain events that occur suddenly. The objective of crisis
management is to respond effectively and quickly to reduce damage and position of an
organisation for recovering in a fast and reliable manner.
Background of the organisation
The chosen organisation in the present research is Rose wood hotel. It is considered as
the luxury and famous five star hotel in London, England (Bohne and Jolliffe, 2021). It mainly
focuses on providing quality services to customers in order to make them feel satisfied and
motivated to take services again and again.
Research aim, objectives and questions
Research aim:
The aim of this research is to study the role of digital technologies in assisting the crisis
management in hospitality industry. A case study on Rose wood Hotel.
Research objectives:
 To identify the concept of the crisis management.
 To evaluate the role of digital technologies in hospitality industry.
 To determine how digital technologies can assist in crisis management.
 To assess the role of Digital techniques in overcoming COVID crisis.
Research questions:
 What is crisis management?
 What is the role of digital technologies in hospitality industry?
 How digital technologies can assist in crisis management?

 What is the role of Digital techniques in overcoming COVID crisis?
Research rationale
The main objective of carrying out this present investigation is to examine the role of
digital technologies for managing the crisis within an organisation and in improving its overall
performance. This report majorly covers about how different types of digital technologies help
the business organisation in reducing the effect of the crisis and in making their practices more
effective and efficient (Coombs and Laufer, 2018). It also defined about the role of digital
techniques for dealing with the uncertain event COVID-19 in an effective manner. There are
mainly two types of objectives are fulfilled such as personal and professional in this current
research. In terms of personal objective, researcher will learn about the concept of crisis
management and how it helps in reducing the effect of uncertain or sudden event. Whereas, in
terms of professional objective, researcher will gain knowledge about the crisis management in
order to manage the operations of the business and other functions related to the hotel.
Research problem
The main problem of conducting this research is that the hotel face the problem of
deciding upon the best crisis management practices that help in reducing the overall effect on the
performance of the business. This also results in consuming the time of the managers of the
company in deciding about the best practices related to crisis management.