Marketing Strategy Report
VerifiedAdded on 2020/12/29
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AI Summary
This report analyzes the potential for Cheers, an Australian craft beer company, to expand into India. It examines the risks and opportunities associated with the Indian market, justifies the selection of India as the destination country, and proposes a greenfield entry mode. The report also outlines a marketing strategy targeting millennials, discusses product adaptation, and suggests a human resource strategy for building an effective workforce in India.
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