Advantages and Disadvantages of Social Media: A Critical Evaluation Essay

Critical Evaluation Essay Skeleton
Introduction Social media has gained huge popularity among the users and it has
lately evolved as a dissolving theme. It is vital to address the
perceptions and issues of social media users in a systematic way.
Social media can be defined as the category for carrying out online
discussions so that people can create the content, bookmark and
share it accordingly. It is important for the user to know the basic
advantages and disadvantages of social media. The social media
platforms are likely to have more effect on marketing performance
(Kelly
et al. 2015). The positioning statement in this aspect can be
stated as “Social media marketing helping the companies to reach to
the targeted consumers easily”. This essay will highlight the
advantages and disadvantages of social media.
1st body
paragraph
Social media will enhance the connectivity among the other
individuals and assist in sharing the information. It is considered to be
such a communication process that becomes easily accessible and
thus it assists in bringing all the individuals under a single platform.
The social media sites such as Twitter, Facebook, Instagram are the
easiest and convenient way of staying connected to the loved ones
(Goudeau and Croizet 2017). Moreover, it can be said that all these
connections will help an individual to seek a variety of information
such as the location of assistance, receiving advice, finding a new job
as well as many other related aspects (Jones
et al. 2015). One of the
most vital aspects of social media is to enhance the form of social
interaction. It has been found that every individual in this era spends a
huge amount of time in carrying out the communication activities
through chats, email as well as for leisure activities. Social networking
sites can be regarded as so pervasive that they are the leading
internet destinations (Godey
et al. 2016). Social media has also
enlarged the pooled individuals involved in the communication
process and thus it will help to find out new ways for influencing the
behaviour of the individuals. An example can be cited of LinkedIn as
one of the important social media websites for enhancement of the
level of communication. This will help to carry out two-way
communication and thus it can be regarded as the higher source of
credibility of the individuals. However, the interaction process of social
media is time-intensive.
2nd body
paragraph
Social media marketing requires specific time investment and thus it
might become difficult for a company to reject or accept the
commitment that is plausible to handle the operation. Social media
enhances the interaction process and it is a two-way exchange
method of handling the commitment of the users (Erdoğmuş and
Cicek 2012). Although the nature of the marketing process changes in
the social network process, more emphasis is laid on increasing long
term relationships and thus it assists to improve the sales process.
Social media marketing has created less impact on the consumers
because it is limited in its ability to be isolated as well as creative in
nature (Rothman
et al. 2015). Moreover, often it is found that the
posts on social media get missed or are ignored because of the
overflowing nature of the newsfeed and the different aspects of social
media. It is necessary to check that there should be time and money
allocated to ensure that the content is posted and published
accordingly (Jones
et al. 2015). An example can be cited from
EDU10010 Critical Essay Skeleton

Critical Evaluation Essay Skeleton
Facebook in time case of time-related nature of social media. As there
are many posts posted on Facebook, it becomes difficult for the user
to select the important content from a list of large posts. Therefore,
this is one of the most vital disadvantages of social media. Moreover,
customer service is another crucial aspect of social marketing that
assists in avoiding a larger degree of complexity.
3rd body
paragraph
It has been found that in the customer service link of social media,
there are some important questions known as Frequently Asked
Questions (FAQs) and thus it assists the customers in the buying and
the selection process. Further, it has been found that the marketers
must try to provide online assistance and thus this is convenient for
the customers to solve their queries online. The use of the toll-free
number of customers can enhance the utilisation of social media. The
rapid delivery system, as well as the online order fulfilment, are
considered to be vital for the development of the e-loyalty system
(Erdoğmuş and Cicek 2012). On the other hand, it has been found that
the customers who want to purchase any product or vial any service
through social media cannot see or experience the goods or the
services before buying it. This makes them insecure about the
purchase and thus the well-known brands must offer better quality
products and services through social media (Rashidi
et al. 2017). An
example can be cited in any boutique that carries out its
advertisement through social media sites such as Facebook or
Instagram. The customers who want to purchase the products and
order it does not have the provision to check it from the local store or
get any trial or demonstration of the product or the service before
purchasing it. This will create confusion among the minds of the
customers and thus they will hesitate to purchase the products. Social
media helps in handling the information, opinions, and thoughts easily
with the help of user-generated content (Erdoğmuş and Cicek 2012).
4th body
paragraph
There are different forms of content generation, collaboration as well
as communication with the help of social media. It has been found
that the different types of marketing strategies involving social media
and social networking sites and thus it assists in handling the user-
generated content in a proper way (Griffiths
et al. 2015). The users of
social media can make comments on the contents posted on social
media sites. These comments are visible to the social media users
across the world if the particular site management authority does not
take proper care in removing the irrelevant information (Kim and Ko
2012). Further, it can be said that the user-generated content is
associated with a higher degree of credibility and thus it plays a vital
role in the eyes of the consumers. This user-generated content is
made in such a way that it in connection with the marketing strategy
and thus there are higher-level risks associated with the legal liability
as well as for content generation (Ryan
et al. 2017). The marketers
can also take special steps in minimization of the legal risks
associated with the different forms of marketing campaigns. This will
assist in the dissemination of user-generated content with the help of
social media. For example, it has been found that different fashion
brands publish user-generated content on social media websites
(Admon
et al. 2016). The customers often purchase the product on the
basis of user-generated content. Sometimes, it has been found that
EDU10010 Critical Essay Skeleton