Critical Issues in Business Management

This report analyzes the drivers of globalisation for One Plus, its strategy in India, and the reasons behind its success. It also discusses the significance of the Indian market for One Plus' growth and the possible challenges the company could face in India. The report concludes with recommendations on how One Plus can emerge as a leading player in the Indian smartphone market.

Critical Issues in
Business
Management

Table of Contents
INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
Analyse and discuss the drivers of globalisation for One Plus, its strategy in India so far, and the
reasons behind its success..................................................................................................................3
Discuss the significance of the Indian market for One Plus’ growth.................................................5
Discuss the possible challenges One Plus could face in India going forward. What should they do to
emerge as a leading player in Indian smartphone market?.................................................................6
CONCLUSION.....................................................................................................................................9
REFERENCES....................................................................................................................................10
Books & Journal:.............................................................................................................................10

INTRODUCTION
Business sector is wider and broader which comprises of many types of diseases such
as medium small and large (Bandyopadhyay, 2019). In this competitive era, it is important
to focus on business issues and market situations so that decision making is properly carried
out. One plus, Chinese smartphone Manufacturers Company headquartered in China. The
enterprise is located at global level and operates its functions and operations around more
than 34 countries. This report comprises of drivers of globalisation for one plus, strategy and
reason behind the success, importance of Indian market for growth, and challenges that one
plus faces in India.
MAIN BODY
Analyse and discuss the drivers of globalisation for One Plus, its strategy in India so far, and
the reasons behind its success
Globalisation refers to growth and fast moving activities worldwide. It is important to
be aware about impact of globalisation on business so that decisions are being taken
properly. Moreover drivers of globalisation are also need to be determined so that forecasting
of business is done accordingly (Gupta, 2016). In context of one plus, they enter into India
in December 2014 through e commerce website Amazon. The first device of this chosen firm
in India was a flagship killer as company believe that never settles users always opt for low
cost but with better quality. With this era of globalisation, business sector is evolving with
the period of time and is changing their way of doing operations and functions.
Drivers of globalisation for One Plus
Cost Drivers- Cost driver is being considered as most important driver of
globalisation for one plus in this is because market and customers within our country often
looks for better product and service at affordable at low prices. Moreover, with the rise of
competition, cost differs from country to country and it leads to high product development
cost in current situation. Due to this low cost strategy and driver chosen enterprise, they are
able to market their product in many countries appropriately.
Technology drivers- It is another important driver of globalisation as because
innovation technology and its transportation has revolutionised the whole sector at global

level. In India, technology has been changed over the period of time and people of country
are addicted with use of smart devices, smartphones etc. Technology transportation has
changed way of doing business of many tech giants. In case of smart devices, given country
is always been a major point. Therefore this driver has been also the reason for globalisation.
Strategy in India
India has a wider market after China and many foreign countries are targeting India
for their business activities. In relevance of selected organisation, strategy to enter in India
has been effective as because of its distribution of premium smartphones at affordable prices.
The strategy of the Chinese smartphone company in India is that they have been targeting
influencer marketing strategy to advertising and marketing their product. With this strategy,
enterprise has been able to influence minds of customers at larger scale. Another strategy
which is used by this firm is that they have been tied up with Reliance digital for expansion
of their offline stores (Lawal-Adebowale, 2017).
As they changed their marketing strategy depending upon situation and country, it is
easier for them to achieve success and enlarge their business more effectively.
Using of both low cost strategy and influencer marketing Strategy, Company has been
able to achieve and generate higher profit as well as sales revenue. Manager of company
conducted a proper market research analysis, on the basis of which strategies adopted in
appropriate manner.
Reason behind success-
This Chinese manufacturer company has achieved success in India. There are
basically 3 reason behind the success which are discussed below-
 Consumer empathy- Consumer empathy is defined way of understanding customers
at broader level. Business it is important to be aware about empathy of a customer so
that objectives and goals are achieved. In context of selected organisation, it is a
major reason for the success of a company as the critically understand Indian market
and consumers what they actually needs or desire. For example- Indian market and
people mostly find for or low cost product with better quality which lasts for longer
period of time. So, chosen enterprises have been able to fulfil these needs of
customers (Machado, 2017).

 Listening as process- It is another reason for success of enterprise as because of
listening customers and process carefully. For example when one plus came within a
market of India, they were having one of the best hardware and software in
smartphone category. Also, customers and people do not think about the prices and
purchase one plus at frequent level (Mohan, 2018).
 Oxygen OS- It is one of the most important reason for success of a brand as because
one plus operating system is considered as most fast and clean Hardware than any
other one. Moreover, oxygen operating system is being most refined Android
experience for users. Due to the first operating system customers get attracted the
brand at rapid scale and it was easier for entity to achieve higher growth in market.
The above explained paragraph shows that change is important in business and it is
necessary to follow market trends as well as globalisation so that growth and higher
development is achieved. In context of chosen competition, they have been also able to
achieve competitive advantage because of their changeable marketing strategies according to
specific geographical locations.
Discuss the significance of the Indian market for One Plus’ growth
In India, market of smartphone is widening and changing at rapid scale. In context of
selected organisation, Indian market is most important for than and organisational growth
because consumers are moving towards their brand and because of their operating system.
Moreover as they provide premium brand at affordable price Indian consumers are taking
more interest in their smartphones. For example- one plus 6 and 6t was to be known as most
success premium smartphones in India (Muntean, 2018).
For example 2016, company realised after the post launch of one plus 6 that they have
a position premium smartphone segment in Q3. They are extending their research and
development centre in market Hyderabad, Mumbai etc. The CEO of company also stated that
Indian market is largest growth area for business and they are planning to expand their
activities in country.

Growth of One plus in Indian Market
The above display the picture shows that growth rate of one plus in Indian market
from year 2017 to 2018. It is seen that their market growth is increasing at rapid scale and
becoming as a premium brand. In 2019 and 2020, they come up with their 5G products and it
has changed Goodwill of a company in minds of customers. For example in 2020, they
launched their premium and flagship smartphones such as One plus Nord, 8, 8t and 8 pro.
During this pandemic situation, they were able to exceed their sales revenue at higher level.
Nord became one of the most successful smartphones of all time (Naz, 2018). Also, they are
listening to user’s feedback and reviews, which makes then different from their competitors
as because they have their own customer feedback platform which is known as one plus
community.
The market of India is wider and it is giving an opportunity to many foreign
multinational companies to run their businesses. With changing needs and demands of
customers, business sector is also becoming more flexible. It is becoming difficult for many
other foreign countries and MNC's to run their business in India because of fast-growing
competitors and entering of new flagships and smart devices in country (Salvato, 2019). It
has also seen that company is developing their research and development centres and offices
in many cities to engage with customer’s problems and issues more effectively.
Discuss the possible challenges One Plus could face in India going forward. What should
they do to emerge as a leading player in Indian smartphone market?
As India has a large market size provide wider opportunities to business sector,
despites that there also some challenges which can be faced by one plus while going for
forward that are discussed below-

Intense competition- It is a major challenge could be faced by selected organisation
because the increased use of smartphones and devices leads to more competition and menu
foreign companies entering into Indian market with new specifications and ideas. This can
dominate the market of chosen company. For example they have many competitors like
Samsung, Apple, Xiaomi etc. Due to this intense competition it would be difficult for them to
successful run their business activities (Sharma, 2020).
Price sensitivity Indian consumers- It is also challenge could be faced by
undertaken enterprise as because consumers in India are mostly search for affordable prices
and are to be known as price sensitivity when it comes to purchasing of a product or a
service. So, as company is becoming flagship to premium brand it might be difficult for them
to sustain for longer period in Indian market.
To emerge as a leading player in Indian smartphone market several measures are
discussed below-
 Cut price- It is important measure and solution which could be used by one plus to
emerge as a leading player in Indian smartphone market. This is because consumers
of India are price sensitive and they focus on low cost products that last for longer
period (WIFQY, 2019 ).
 So, to become a leading player company need to provide affordable smartphones
with in a market. Through cutting price of smartphones without compromising with
quality lead their business in most efficient manner.
 Engage with customers & provide more service centres- This is also another
measure which can be adopted to become a loading player as because by engaging
with customers and focusing on the problems as well as needs it will be easier for
enterprise to congress session in period for longer. Moreover, they need to establish
more service centres across many cities so that problems of customers can be
examined and they can be solved with in a period of time (Bandyopadhyay, 2019).
 Market research- As competition is rising adopted enterprise need to conduct market
research so that it is easy to make proper decisions and competitive advantage is
gained. It is duty of a manager to make assure that correct and reliable information is
being collected of Indian market which is beneficial for future growth and
development at larger scale.

Therefore above discussed matter shows that chosen enterprise has achieved success
in Indian market but it could also face challenges in future period of time. So it is
necessary to become aware about the challenges and solution for same so that business
last for longer period of time. It has been also evaluated that customers are most
important part of entity without which it is not possible for them to carry out their
operations. So, to achieve higher growth it is essential to customer properly.

CONCLUSION
After brief analysis of a report it has been concluded that, in business management
issues and challenges are part of the process. It is important to deal with these issues so that it
is easy to make decisions properly. Show discussions has been made about drivers of
globalisation, strategy, reason behind success, importance of Indian market and challenges as
well as solutions to become leading player in Indian market. Therefore, it has been examined
that it is necessary for foreign companies to conduct a proper market research so that
activities are carried out appropriately. As competition is increasing, it is necessary to solve
these emerging issues in business management so that higher growth and development is
being achieved.

REFERENCES
Books & Journal:
Bandyopadhyay, 2019. Interfirm influence strategies within distribution channels in the
emerging Indian market. Journal of Competitiveness Studies,12(1), p.1.
Gupta, 2016. Doing business in India: cross-cultural issues in managing human
resources. Cross Cultural & Strategic Management.
Lawal-Adebowale, 2017. Effect of Mobile Telecommunication Technologies on
Globalization of Nigerian Rural Areas. Journal of Rural Social Sciences,32(2), p.2.
Machado, 2017. Rural change in the context of globalization: examining theoretical
issues. Hungarian Geographical Bulletin,66(1), pp.43-53.
Mohan, 2018. Consumer behaviour towards smartphone industry in Indian market(Doctoral
dissertation, Dublin Business School).
Muntean, 2018. Business intelligence issues for sustainability projects. Sustainability,10(2),
p.335.
Naz, 2018. Driving Factors of Globalization: An Empirical Analysis of the Developed and
Developing Countries. Business and Economic Review,10(1), pp.133-157.
Salvato, 2019. Coupling family business research with organization studies: Interpretations,
issues and insights. Organization Studies,40(6), pp.775-791.
Sharma, 2020. Twitter Sentiment Analysis for Brand Reputation of Smart Phone Companies
in India. In Proceedings of ICETIT 2019(pp. 841-852). Springer, Cham.
WIFQY, 2019 Tanggung Jawab Produsen Handphone Pt. Oneplus Indonesia Terhadap Masa
Garansi the Responsibility of Cell Phone Pt. Oneplus Indonesia Towards the Warranty
Terms.