Critical Reflections of Ethical Issues

Critical reflections of
ethical issues

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Methodology................................................................................................................................3
Ethical Consideration...................................................................................................................4
Respect for the autonomy, privacy and dignity of individuals and communication...................4
Scientific Integrity.......................................................................................................................5
Social Responsibility...................................................................................................................5
Maximizing benefits and minimizing harm.................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
It is a report that is based on ethical consideration of the research proposal in which
discuss about ethical issues that can be taken place.
Aim
“To identify role played by Digital marketing in retention of maximum individuals within
company. The case study of Sainsbury”.
Objectives
 To understand the impact or influence of digital marketing on the end users.
 To evaluate the methods that can be used to influence use of Digital marketing for the
customer’s satisfaction level.
 To determine the key challenges that are faced by the managers in using digital media.
 To suggest the major steps that can be taken by company to make use of Digital
marketing in order to generate higher profit margin.
Methodology
Qualitative research type has selected to collect the data over the proposed research topic
i.e. impact of Digital marketing on satisfaction level of the customers. the reason behind is that
this research method supports to maintain quality in collected data. Inductive research approach
has used for this research assignment because it will support to interpret data for portraying
adequate conclusion. In the research design, qualitative research design method will use for this
research because it supports to understand about framed research topic i.e. impact of digital
marketing on the customer’s satisfaction level (Mohajan, 2018). Interpretivism research
philosophy has used in this research that has supported to collect accurate data and information
for the research. Secondary and primary both data collection methods have been used for this
research because these supports to collect reliable and valid information over the proposed
research topic. With the support of random sampling method, 30 candidates were selected as
sample population who participated in interview session. These participants are Sainsbury’s
employees that have taken by the researcher to know the point of view and understand the way