Ethical Considerations in Research: A Case Study on Sainsbury

CW2 Critical reflections on ethical issues &
Ethics checklist submission
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Aim..................................................................................................................................................3
Objectives........................................................................................................................................3
Methodology....................................................................................................................................3
Ethical considerations......................................................................................................................4
Autonomy, dignity and privacy of individuals............................................................................4
Scientific integrity.......................................................................................................................4
Social responsibility.....................................................................................................................5
Minimising harm and optimising benefits...................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
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INTRODUCTION
Ethics are defined as the moral and philosophical principles which determines that if actions
or practices are good or wrong. Data collection is an important aspect of the research and thus
action affect the research outcomes (Broesch and et.al., 2020). Thus it is highly required that
ethics must be followed in research methodology to make the research reliable, valid and
ethically accepted. Lack of ethical consideration within research can also cause legal
implications or academic misconduct. This report will discuss the key ethical considerations
which will be used in the proposed research project.
Aim
The aim of research is to evaluate the effectiveness of social media marketing strategies in
addressing the challenges of acquiring new customers: A case study on Sainsbury
Objectives
The research objectives are:
 To identify the development and concepts of social media marketing.
 To discuss significance and role of social media marketing strategies in attracting new
customers.
 To evaluate effective social media marketing strategies by which Sainsbury can attract
and retain its customers.
 To recommend the suitable social media marketing strategies for improving customer
attraction.
Methodology
The research methodology which will be used in the research project is as follows:
Research approach: The research is qualitative type and thus inductive approach is used. In
inductive approach theories are used to analyse the data and to develop conclusion. One of the
advantage of using inductive approach is that its higher flexibility also permits development of
new theories related to research topic.
Data collection and analysis: For collecting data both primary and secondary methods will be
used. Primary data is collected using a questionnaire while secondary data is collected through
books and journals. The use of secondary data collection method provides strong theoretical and
literature support so that validity of research can be increased. At the same time primary data
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