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Strategic analysis assignment : J Sainsbury’s

   

Added on  2020-01-06

14 Pages4181 Words76 ViewsType: 76
Leadership Management
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Critical Strategic Analysis of JSainsbury’s
Strategic analysis assignment : J Sainsbury’s_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Strategic position of Sainsbury....................................................................................................1Evaluation of the resources and value systems of company........................................................3Evaluation of product mix of Sainsbury......................................................................................6Critical analysis and evaluation of key future directions for strategic growth............................8Recommendations........................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
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TABLE OF FIGURESFigure 1: Resource Audit of Sainsbury...........................................................................................4Figure 2: Value chain model............................................................................................................5Figure 3: Marketing Mix.................................................................................................................6
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INTRODUCTIONStrategic analysis is done in any organization with the motive to carry out strategicbusiness planning. It is generally performed with the help of SWOT analysis in which thestrengths, weaknesses, opportunities and threats of a business are being assessed. With takingcompetition in the existing market and operational environments, strategic analysis is done.Basically, it is believed that strategic analysis can be best used at the organizational level if it isexecuted in a proper manner (Büyüközkan, Çifçi and Güleryüz, 2011). Through making SWOTanalysis, productive results can be gained at departmental levels of business. In the presentreport, there will be a critical strategic analysis of J Sainsbury’s plc in which evaluation of itsresources and value systems will be focused. Along with that, product mix of company will beassessed as well. Also, a critical analysis of the key future directions for strategic growth of thefirm will be discussed with giving appropriate recommendations.Strategic position of SainsburyJ Sainsbury plc is the biggest chain of supermarkets in United Kingdom in the presentscenario. In this organization, strategic planning is done with an aim to consider the future courseof company and to deal with what it is doing, customers for which the business is running andthe way it is performing all its functions effectually. Major emphasis of Sainsbury in its businessstrategic planning is to beat and avoid competition and to predict the future scenario where willbe going over the next years (SAINSBURY'S STRATEGIC REVIEW: WHAT YOU NEED TOKNOW, 2014). It can be critically analyzed that if enterprise would not focus on its strategicplanning and business strategic analysis, to run in the long run with sustainability and profits willnot be possible as per the present market conditions. Company is doing strategic analysis fordetermining where it is going and to know the exact requirements of business in the marketswhere it is running and where it desires to get established (Dasu and Tong, 2010). The way inwhich it can grab the available opportunities comes under its strategic planning. The business strategy of Sainsbury is to have a clear goal and long term plans/strategiesso that the vision of company can be fulfilled and delivered to the most trusted retailer who canattract the attention of maximum buyers and can persuade them to purchase the products of firm.However, wrong selection of retailer may lead to severe losses for the firm. Basically, there aresome major areas on which company has focused in its business strategy. These areas are1
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