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Internal & External Audit Of Sainsbury Research

   

Added on  2020-02-05

11 Pages2171 Words107 Views
Business Strategy
Internal & External Audit Of Sainsbury Research_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Task 2...............................................................................................................................................11. Brief introduction of Sainsbury...............................................................................................12. Analysis of the strategic position on Sainsbury by carrying out organizational audit.............13. Environmental audit of Sainsbury...........................................................................................34. Significance of the stakeholder analysis .................................................................................5CONCLUSION................................................................................................................................6references.........................................................................................................................................7
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TABLE OF FIGURESFigure 1: Stakeholder analysis.........................................................................................................5LIST OF TABLESTable 1: SWOT analysis..................................................................................................................1Table 2: Porter’s five force model...................................................................................................4
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INTRODUCTIONEach and every business organization needs to focus on future planning and formulationof business strategy for improving growth of the company. The current research will focus sonSainsbury, UK (Siddle, 2014). Study includes internal and external audit of the organizationusing different tools and techniques. TASK 21. Brief introduction of SainsburySainsbury is the second largest chain of supermarkets in United Kingdom. It has strongfinancial position in the market and wants to expand its business at international level. Regardingthis, company needs to focus on future planning and different business strategies which can helpin attaining goals and objectives of the organization (Aldehayyat and Khattab, Anchor, 2011).Supermarkets and convenience stores are major operations of Sainsbury but it operates indifferent fields such as bank, mobile by its own phone network, fuel, online internet shopping,etc. Store portfolio of Sainsbury has reflected that it has total 1312 stores in UK. 2. Analysis of the strategic position on Sainsbury by carrying out organizational auditOrganizational audit can be defined as an analysis of internal environment of theorganization. It helps in determining strength, weakness, resources and capabilities of theorganization (Germano and Stretch-Stephenson, 2012). Organizational audit can be conducted bydifferent models which are described as under:Benchmarking: It means evaluation of Sainsbury by comparing performance of the companywith industry standards. It helps in identifying that whether the performance of firm is strong orweak as compare to the competitors. It reflects the clear picture where the improvements areneeded and how to make business operations more effective. Evaluation has reflected thatSainsbury has used new mid low pricing strategy for reducing the price of products and servicesfor its competitors (Al-turki, 2011). Comparison has reflected that Sainsbury has developed anew benchmark pricing for Tesco and Asda. Swot analysis:Table 1: SWOT analysisStrength:Diversified investment.Weakness:Inappropriate management of1| P a g e
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