What Drives Someone Towards Entrepreneurship

Critically analyse what drives someone
towards Entrepreneurship
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
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INTRODUCTION
Entrepreneurship refer to the concept that help for developing and managing the enterprise
venture. The report is mainly focused on the Pepsi Company that how will establish the position
for international marketplace.
The documentation will describe about the “Pepsi” Company, history, expenditure and their
current position in marketplace. The report will discuss about the different market structure such
as monopoly and oligopoly, identifying the effects on the business revenue, market share in
global world. At last, it will identify the specific nature of Pepsi where how it will operate
enterprise in global world.
MAIN BODY
Description about the Pepsi Company, product and history
Pepsi is based on the American multinational food, snack and beverage company and
headquartered in Harrison, New York. Pepsi has interest in the manufacturing, distribution and
marketing wide range of products more than 200 nations. In additional, it also provided the
various food items such as rice, cereals, dairy based item and clips. These type of food item will
help for increasing the demand of enterprise while attracting more and more potential consumers.
In this way, This organization may produce wide range of enjoyable food and beverage
according to requirement of client.
In 2019, Pepsi had generated more than $67 billion revenue (Spackman and Lahne,
2019). Sometimes including 23 brand that generate 1-billion as per estimation. Pepsi enterprise
has been achieved better the position in marketplace. Pepsi should be included various pricing
strategies to attract customer towards product and service. Furthermore, Pepsi should produce
most common item such as carbonate soft drinks, which always attracts towards more and more
consumers.
There are 274000 employees working together in the organization (Spackman and Lahne,
2019). According to report, PepsiCo has owned nine of 40 largest packaged goods trademarks in
US. He was formed in 1898 by great entrepreneur from North Carolina and afterwards, it had
acquired to provide the various offers regarding product and drink in marketplace.
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The Pepsi has acquired several brands such as lays, Gatorade that help for targeting large
number of customers. So as it become easier for maintain the position within competitive
markets. It supports for organization to generate revenue approximately 1-billion revenue every
year.
The Donald Kendall is the CEO of Pepsi that is always try to recognise the innovation for
purpose of business growth and development. In this way, it help for achieved the desirable goal
and objective. The primary aim of organization is to increase production and sales in global
world. Nowadays, Pepsi has provided the better food and beverage services to customer.
PepsiCo was established in 1964 and also merged with Frito Lay, Inc. the company was
manufacturing the Pepsi soft drink like mountain Dew product in marketplace. Another way, it
also focused on the producing core chips, potato chip with different flavoured after merger. It has
been developed the business on the basis of diversification. It is nothing as combination of
enterprise that made up Pepsi as strong diversified consumer firm in global marketplace (Love,
2019). Furthermore, PepsiCo compete with global, private as well as regional companies in term
of food or non-alcoholic beverage.
Analyse that Pepsi Operates the market structure and identifying revenue, share in the industry.
It has been analysed the Pepsi which operates their business in market through
appropriate structure and also improved the quality of services. Currently, Pepsi has been used
the Oligopoly market structure and increasing the demand of product as well as service in global
world.
Pepsi may collude to set up price or cost of particular product and afterwards, it achieve
the high output level. It is becoming profitable for Pepsi to build good coordination with
consumers (Owusu-Mensah, Naifei and Darkwah, 2019). As a result, it automatically increase
demand of product and service in marketplace. sometimes, It is extremely important for Pepsi
firm act as monopoly while reducing their individual output level.
PepsiCo is the classic example of non-collusive oligopolistic market structure. The
enterprise constitute of majority in cola industry but do not agree with the fix price. But
reduction of price/ cost which will directly affecting on the overall production and sales.
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