Marketing Mix Strategies of PepsiCo: Pepsi Cola

MARKETING MIX
STRATEGIES
PepsiCo :
Pepsi-Cola

Pepsi Cola

PepsiCo Background
information
 PepsiCo started its journey in 1965 and became a
successful business brand in the snack food and beverage
manufacturing. The President and then CEO of Pepsi-
Colas, Donald M, Kendall approached the Chairman and
CEO of Frito-Lays, Herman Lay. He lay on the table the
plan of merging the two companies with an idea of giving
away complimentary products with the food and beverage
products. This would help them share the cost, skill,
merchandise and of course the knowledge.
 PepsiCo manufactures a carbonated soft drink, Pepsi Cola,
which was originally developed in 1893 and introduced in
the market as Brad’s Drink. In 1898, on 28th August it got
its name changed as Pepsi-Cola and thereafter in 1961, it
got renamed to Pepsi. It is still in the North America
known as Pepsi-Cola according to the last update of 2014.

PepsiCo
 Pepsi-Cola has purchased its headquarters in New York.
Pepsi-Cola has its dominance on one-third of the soft
drink market sales in the US, totaling to about 57
billion dollars. Other than the US, its available in 160
other countries(Dudovskiy, 2017). Pepsi-Cola has
today one fourth of the total soft drink sales globally.
 In 1898, Brad’s Drink named Pepsi Cola after the word
“dyspepsia” and the use of kola nuts in the recipe. In
1903, the bottling of the beverage was moved from
the drug house of Bradham to a warehouse, which was
rented(Dudovskiy, 2017). . Originally the trademark
application of Pepsi-Cola was done on 23rd Sep’1902
and the registration approval happened on 16th June
1903(Dudovskiy, 2017).

Product mix
strategy:
Products in
Beverages
Diet Pepsi,
Tropicana,
Aquafina
water Bottled,
Thirst
Quencher,
Mountain
Dew,
Gatorade.

Product mix
strategy:
Product mix typically
known as :
the amount of stuff in
the product line;
the number of product
lines which the
organisation offers,
Various type of
products present in the
in the product line;