This assignment focuses on the strategies of selected company in a changing industry context. You are to apply the concepts and frameworks to the situation the selected company faces. Once you have read and understood the case, prepare a justified and rationalised response to the QUESTIONS. You are to use relevant models and frameworks to evaluate the situation, issue/s and answer the questions. 1) Critically discuss digital transformation in the banking industry and the ensuing risks for the incumbents. (up to 300 words) 2) Analyse BBVA from 3C perspective and identify the problem BBVA has to solve. (upto 300 words) 3) Can BBVA gain competitive advantage as a result of digital transformation? (upto 200words) 4) What is your recommendation for BBVA to prepare for digital disruption? (upto 200words) You need only to refer to the information contained within the Case and you are to demonstrate a level of critical thinking skills in relation to your evaluation and analysis. Each
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