Critique of Ravi, F. (2012). Sustainable globalization and implications for strategic corporate and national sustainability

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This critique report analyzes the research paper on sustainable globalization and its implications for strategic corporate and national sustainability. It evaluates the research problem, objectives, literature review, methodology, and findings. The critique identifies strengths, weaknesses, and limitations of the study.

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Running head: CRITIQUE REPORT
CRITIQUE REPORT
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Critique of Ravi, F. (2012). Sustainable globalization and implications for strategic
corporate and national sustainability. Corporate Governance, 12(4), 579-589.
doi:http://dx.doi.org/10.1108/14720701211267883
1. Introduction
Sustainability in organizations is dependent on the uninterrupted functioning of the
processes while maintaining frequent innovations. The triple bottom line approach that is
considered by the organizations assists the same in developing their competitive edge in relation
to economic, environmental and social sustenance. However, the different barriers that are faced
by the organizations has affected the capabilities of the same in developing suitable opportunities
for sustenance. The research has taken steps to delineate the possible ways in which an
organization might support the sustenance of the same while operating in diverse international
markets. On the other hand, the research also enumerated the challenges that are encountered by
the organizations while developing the sustainability of the same.
1.1 Purpose of the critique
The critique of a research paper aims at identifying the major points of concerns and the
pints that are addresses in the research for assessing the effectiveness of the study. The critique
will also focus on the materials that are presented in the study in a sequential order for
identifying the strengths and weaknesses of the arguments that are presented in the research. on
the other hand, the research critique will also involve an evaluation of the methodology that is
used in the research and the effectiveness of the same in guiding the study to the outcome. The
evaluation of the paper will help in identifying the different limitations of the study and thereby
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help the future researchers in understanding the prospects for undertaking future research. The
research paper was divided into three sections, which will be evaluated separately in the critique.
2. Analysis on the first section
Analysis on the research problem and objectives
The research was undertaken with a purpose of evaluating the sustainability based needs
of the same in different contexts. The first section introduced to the recent challenges and the
“Mega Trends” that are encountered by most of the nations and businesses relating to
sustainability of the same. The researcher delineated 10 major challenges that are faced by the
organizations and nations and classified the same in accordance to their impact on the economic,
social and environmental sustainability. After identifying the different challenges that are faced
by the nations and the businesses in maintaining the sustainability of the same has affected the
capabilities of the same in adhering to the triple bottom line approach. At this phase, the
researcher aimed at delineating the major factors that have affected the sustainability of the
nations and corporations.
The introductory phase of the research failed to enumerate research objectives and
questions, which will guide the entire research study. Hörisch, Freeman and Schaltegger (2014)
stated that delineation of the objectives and a structured methodology helps in guiding the
research towards the favorable outcome. On the other hand, the lack of suitable research design
has affected the capabilities of identifying the possible hypothesis and the manner in which the
research might be conducted. It has affected the capabilities of the researcher in undertaking
systematic evaluation of the different factors relating to the study. Lack of suitable research
design has affected the capabilities of the researcher in representing the findings.
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Analysis of Literature Review
The researcher narrowed down the research objectives for studying poverty and climate
change and the manner in which it affected the sustainability of the same. Narrowing down the
research topic helped in enhancing the prospects of the study through detailed research on
particular aspects while studying the impact of the operations. The researcher also took the
initiative to delineate the different steps that are undertaken by the world leaders in order to
support the sustainable growth of the same in accordance to the needs of adhering to the triple
bottom line approach. Amran, Lee and Devi (2014) also projected different issues that are faced
by the global population due to lack of accessibility to abundance of food, safe water and
sanitation related issues in the research. The concerned researcher took steps to reflect on the
Nominal world GDP since 1990-2030, which helped in identifying the manner in which the need
of the population evolved between the years.
The developments that are made by the corporate and the national leaders were portrayed
to be insufficient for meeting the sustenance needs of the people. The delineation of the impact
of the unequal distribution of wealth and global stewardship, in the research, helped in
identifying the major causes that led to sustainability issues. The research also included the
different challenges that are faced by globalization while maintaining the sustainability of the
same in the tipping point. The study portrayed that the short term beneficiary approach of the
corporations and the political factors affected the capabilities of sustainable globalization, which
restricted the potentials of sustainable globalization. According to Daunorienė et al. (2015), the
issues that are faced by the corporations and the nations while developing sustainable
globalization in accordance to the triple bottom line approach has affected the sustainable
operations. However, the concerned researcher utilized few quantitative sources while evaluating

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the cause and effect of the lack in the sustainable approach. Lack of quantitative data in the
assessment has affected the potentials of identifying the sustainability issues and supporting the
arguments that are presented in the section. Therefore, the introduction phase clearly delineated
the urgency for undertaking the research and thereby assessing the different sustainability needs
of the people related to the triple bottom line approach.
Analysis of the methodology
The data that was derived for the research was based on the assessment of different
literatures and sustainability models, which restricted the potentials of the researcher in
idealizing the recommended activities. The researcher aimed at identifying the different
problems in the first section of the research study. However, Antolín-López, Delgado-Ceballos
and Montiel (2016) reflected that the lack of systematic approach affected the objective of
undertaking the study. On the other hand, the lack of clarity in the objectives incapacitated the
researcher while identifying the need of sustainability activities and the manner in which it will
empower the organizations or the nations. The lack of suitable research question resulted to a
general review of different literatures while failing to provide a conceptual framework for the
study in adherence to the common goal of the research. On the other hand, the lack of a
systematic study design affected the capabilities of the researcher in identifying the probable
activities through a fair assessment of the findings. The utilization of the secondary research
affected the study through issues relating to data validity and unclear recommendations, which
resulted to a biased research study. However, Tata and Prasad (2015) undertook a systematic
primary research which helped in validating the research study through the utilization of samples
and assessment of the responses.
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3. Analysis on the second section
Analysis on the research problem and objectives
The second section of the research aimed at delineating the overall requirements of the
corporations and nations while adhering to the triple bottom line approach of sustainability. The
section introduced to the current mentality of the people relating to the rhetoric or narrative
utilization of sustainability approach while lacking to implement the same in the activities. It has
affected the capabilities of the nations and organizations in adhering to the sustainability needs.
Manetti and Toccafondi (2014) undertook a research which also delineated the approaches that
might be undertaken by the individuals while developing sustainable globalization. The
researcher clearly identified the issues that are currently encountered by the global leaders and
corporations due to lack of socio-environmental and eco-environmental considerations.
However, the concerned researcher failed to quantify the amount of impact that is faced by the
nations due to the lack of suitable adherence to the triple bottom line approach.
Analysis of the conceptual framework
The researcher provided a recommended framework, which will help the nations and
organizations to maintain the sustainability of the same while operating in the diverse global
markets. Rebelo, Santos and Silva (2016) enumerated a framework that encouraged the
involvement of the government, organizations and the consumers. However, Ravi (2012)
research delineated different policies that are framed by the government and the sustainable
approach that is followed by the corporations will support the sustenance in accordance to the
triple bottom line approach. On the other hand, the sustainable consumption approach will also
help in adhering to the sustenance needs. The framework that was used by the researcher in the
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study helped in delineating the role of the government, companies and consumers in facilitating
sustainability. However, the researcher failed to demonstrate the different challenges that might
be faced by the stakeholders while facilitating the sustainable approach. The researcher produced
a two step approach of Strategic corporate sustainability which is aimed at enhancing the
commitment to sustainability. Beckmann, Hielscher and Pies (2014) stated in the study that most
of the entrepreneurs have facilitated a rhetoric and rather narrative disclosure of the needs of
undertaking sustainable measures without implementing any strategy in the real life. It has
resulted to incapacitation of the firms and national leaders in maintaining the efficiency of the
sustainable approach.
Analysis of Literature Review
Abdelkafi and Täuscher (2016) stated that the sustainability approach is referred as the
holistic view that is considered by the organization in order to maintain the efficiency of the
operation in accordance to the needs of achieving the triple bottom line. However, the concerned
researcher failed to deduce specific data sets in order to identify the change in the intentions of
the people. However, Manetti and Toccafondi (2014) stated that the current research lacked of
sufficient utilization of primary data in the research has affected the capabilities of the researcher
in guiding the study towards unbiased outcomes. The researcher utilized the requirements for
global sustainability and emphasized on describing the three phases through which the
stakeholders might undertake a suitable sustainability program. However, the researcher failed to
identify the required resources, the cost implications and the specific policies that might be
considered while undertaking the sustainable growth.

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The researcher aimed at providing a reformation through delineating the course of actions
that might be undertaken by the stakeholders, which seemed incomplete without detailed
explanation of the cost and resources along with time. In this relation, Harangozó and Zilahy
(2015) commented that the enumeration of costs and time might have helped the researcher in
identifying the probable challenges that are faced by the nations and corporations while
implementing sustainable approach in the systems. The researcher also stated in the study that
the entrepreneurs prioritized the short term aspirations for maintaining the sustainability factors.
However, the lack of understanding of the cost implications and the different specific activities
has resulted to generalized theory based assessment.
Analysis of the methodology
The methodology that was used for the part was not sufficient, as it did not focus on the
data collection through primary sources and synthesis of the same for understanding the effect of
measures undertaken by the management. On the other hand, the researcher also did not take any
initiative to describe the different resources and costs that might be invested on the operations for
the smooth functioning of the systems. The phases that were enumerated in this section of the
research aimed at assessing the secondary sources, which might be unreliable resulting to biased
outcomes of the study. Hörisch, Freeman and Schaltegger (2014) commented on the current
research stating that the study represented no objectives and research questions which resulted to
scattered data collection and messed up findings of the implications of sustainability and the
manner in which adherence to the measures would help organizations and nations in developing
situations.
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The holistic views of undertaking sustainable measures are better supported through the
primary assessment on the needs of adhering to the triple bottom line approach. On the other
hand, the research aimed at identifying the different phases through which a sustainable venture
or operation might be undertaken. However, the researcher failed to enumerate the different
required operations that might be considered by the stakeholders for adhering to the sustainable
approach. On the other hand, the presentation of the research was haphazard which has affected
the capability of the researching in arranging the findings from the research systematically. The
researcher could have taken steps to develop suitable methodologies in order to represent the
data. On the other hand, the researcher could have also utilized the fishbone in order to identify
the cause and effect of the different operations relating to the sustainable functioning of the
systems.
Analysis of the findings
Rebelo, Santos and Silva (2016) also enumerated a set of factors relating to Energy and
fuel, Material resource scarcity, Urbanization and Food security as the primary concerns that are
faced by the nations and corporations while emphasizing on the sustenance. However, the
researcher failed to provide quantitative data while measuring the level of impact on the people
and the organizations. Therefore, the research study might be taken as a brief overview of the
different previous researches as it did not portray any new theory or model in order to measure
the activities and their impact on sustenance. The different challenges that are faced by the
organizations while implementing the sustainable venture are not studied in the research. On the
other hand, the researcher stated that most of the entrepreneurs accepted the idea of sustenance
but did not implement the same in the processes. However, the researcher did not provide any
evidence of the costs that might be undertaken by the entrepreneurs while developing sustainable
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venture. Abdelkafi and Täuscher (2016) noted while reviewing the current research that the
identification of the costs would have helped in understanding the challenges that are faced by
entrepreneurs while implementing sustainable mechanisms. However, lack of cost projections
and systematic activities that might be considered by organizations affected the quality of the
research paper resulting to biased outcome.
4. Analysis on the third section
Analysis on the research problem and objectives
The section aimed at identifying the different implications of the strategic corporate
sustainability and their impact on the operations of the businesses. The researcher delineated a
Strategic corporate sustainability model in order to identify the needs relating to the social
responsibility and the manner in which it might be undertaken by businesses. The researcher
provided a suitable literary background for identifying the needs of the organizations in
maintaining the sustainability of the same. On the other hand, the researcher also took the
initiative of developing a comprehensive two- step activity for maintaining the sustainability of
the venture while operating in the diverse markets. Amran, Lee and Devi (2014) stated that the
sustainability based operations are initiated the rough the commitment of the organizations in
adopting a sustainable culture in the same. On the other hand, the researcher also stated that
sustainable functioning must be embedded by the organizations in order to maintain the
efficiency of the operations. The researcher indicated that the organizations must take steps to
include sustainable options in the business model for enhancing the process flow and
governance. The different developments that are made by the organizations are based on the
adherence to the different corporate sustainability policies.

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Analysis of Literature Review
Beckmann, Hielscher and Pies (2014) stated that the growth of organizations is based on
the sustainable growth and adaptability to different modifications. In this relation, the research
delineated the different technological innovations that are undertaken by businesses and the
manner in which it helped the same in gaining economic sustenance in the markets. However,
Daunorienė et al., (2015) noted that the concerned report did not enumerate the different
activities that might be undertaken by the organizations or the nations in order to maintain the
efficiency of the operations for supporting the sustenance of the same. The researcher delineated
the role of the stakeholders in the firm’s sustainability management mechanisms. On the other
hand, the researcher also delineated the changing governance roles in the corporate and national
fields where intention moved from exclusive to inclusive forms of governance. The different
modifications that are undertaken by the organizations are based on the assessment of the needs
of the organizations in maintaining the efficiency of the operations. The researcher also noted
that the enhanced sustainability of corporations and nations are based on the innovativeness of
the same. Antolín-López, Delgado-Ceballos and Montiel (2016) supported while stating that
the innovative approach of organizations help the same in upholding the competitive edge over
the other market players. The collaborative functioning of the stakeholders and the induction of
the sustainability based measures in the business model will help ion delineating the purpose of
Corporate and national sustainability measures.
The researcher delineated the activities of the national leaders in empowering the
sustenance through the formulation of national sustainability frame work and regulations for
maintaining the approach. On the other hand, the researcher also delineated the role of the
corporate organizations in maintaining the efficiency of the operations in identifying emerging
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and developing markets for ensuring the economic sustenance of the same. The environmental
sustenance is best identified through the enumeration of the different activities that are
undertaken by corporate and national leaders relating to conservation of resources and
facilitating the maximum utilization of the available resources. Harangozó and Zilahy (2015)
noted that the enumeration of the different sustainable operations that might be undertaken by the
organizational and the national leaders has helped in enhancing the current study. On the other
hand, the researcher also evaluated the different aspects of the sustainable approach through the
delineation of different examples from the secondary assessment of previous research studies.
However, the lack of sufficient primary research on the activities that might be undertaken by the
organizational and national leaders has incapacitated the researcher in proposing recommended
activities.
The research delineated that the induction of the corporate sustenance models in the
business processes helps businesses in upholding the efficiency of the operations while adhering
to the economic, social and environmental sustainability needs. On the other hand, Manetti and
Toccafondi (2014) delineating the manner in which the organizations and nation might adopt a
sustainable approach in a research. The different activities that are delineated in the research has
helped in identifying the systematic steps that might be undertaken by the organizations. On the
other hand, the researcher also undertook the initiative of providing examples of sustainable
approaches from different organizations. However, Ball, Grubnic and Birchall (2014)
commented that the researcher failed to provide any concrete evidence of the implications that
are faced by the organizations while initiating the sustainable operations.
Analysis of the methodology
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Chofreh and Goni (2017) opined that the current researcher undertook a secondary
assessment of the published testimonials and journals, which might not be a reliable source of
data. The research is mostly based on the assumptions while providing a superficial knowledge
of the different sustainable options that might be opted by the organizations. On the other hand,
Tata and Prasad (2015) noted that the researcher failed to provide suitable recommendations to
the study while assessing the role of the organizations and the national leaders. It has affected the
findings of the study. The study was mostly based on the assessment of different available
literature, which restricted the exploratory activities of the researcher. The lack of suitable
recommendations has affected the capabilities of the researcher in maintaining the efficiency of
the study and delineating the actions that might be considered in order to maintain the smooth
functioning of the systems. On the other hand, the utilization of the secondary research methods
has affected the capabilities of the researcher in presenting updated data, which might affect the
findings and analysis of the research.
The researcher described the stages that might be considered by the organizational and
national leaders while maintaining the efficiency of the operations in accordance to the
sustenance needs. However, the researcher failed to examine the exact steps that might be
undertaken by the organizational or national leaders for upholding the efficiency of the
sustainability process, which affect4ed the quality of the study. Overall, the research delineated
the key factors, which creates an urgency for the corporate and the national leaders in adhering to
sustainability. However, the research did not delineate the exact steps that might be considered
by the leaders in adhering to the sustenance needs of the same.
5. Conclusion

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Therefore, from the above research it might be stated that the development of the
sustainability- based operations of an organization assists the same in maintaining the efficiency
of the operations while developing its resources. The adherence to the triple bottom line
approach has helped the organizations in developing the processes while adhering to the demand
of the consumers. However, the research delineated different challenges that might be faced by
an organization while developing its resources while adhering to the sustenance related needs of
the same.
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Reference
Abdelkafi, N., & Täuscher, K. (2016). Business models for sustainability from a system
dynamics perspective. Organization & Environment, 29(1), 74-96.
Amran, A., Lee, S. P., & Devi, S. S. (2014). The influence of governance structure and strategic
corporate social responsibility toward sustainability reporting quality. Business Strategy
and the Environment, 23(4), 217-235.
Antolín-López, R., Delgado-Ceballos, J., & Montiel, I. (2016). Deconstructing corporate
sustainability: A comparison of different stakeholder metrics. Journal of Cleaner
Production, 136, 5-17.
Ball, A., Grubnic, S., & Birchall, J. (2014). 11 Sustainability accounting and accountability in
the public sector. Sustainability accounting and accountability, 176.
Beckmann, M., Hielscher, S., & Pies, I. (2014). Commitment strategies for sustainability: how
business firms can transform tradeoffs into win–win outcomes. Business Strategy and
the Environment, 23(1), 18-37.
Chofreh, A. G., & Goni, F. A. (2017). Review of frameworks for sustainability
implementation. Sustainable Development, 25(3), 180-188.
Daunorienė, A., Drakšaitė, A., Snieška, V., & Valodkienė, G. (2015). Evaluating sustainability
of sharing economy business models. Procedia-Social and Behavioral Sciences, 213,
836-841.
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Harangozó, G., & Zilahy, G. (2015). Cooperation between business and non-governmental
organizations to promote sustainable development. Journal of Cleaner Production, 89,
18-31.
Hörisch, J., Freeman, R. E., & Schaltegger, S. (2014). Applying stakeholder theory in
sustainability management: Links, similarities, dissimilarities, and a conceptual
framework. Organization & Environment, 27(4), 328-346.
Manetti, G., & Toccafondi, S. (2014). Defining the content of sustainability reports in nonprofit
organizations: do stakeholders really matter?. Journal of Nonprofit & Public Sector
Marketing, 26(1), 35-61.
Ravi, F. (2012). Sustainable globalization and implications for strategic corporate and national
sustainability. Corporate Governance, 12(4), 579-589.
doi:http://dx.doi.org/10.1108/14720701211267883
Rebelo, M. F., Santos, G., & Silva, R. (2016). Integration of management systems: towards a
sustained success and development of organizations. Journal of cleaner production, 127,
96-111.
Tata, J., & Prasad, S. (2015). National cultural values, sustainability beliefs, and organizational
initiatives. Cross Cultural Management, 22(2), 278-296.

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