Analysis of CRM Cloud Based System at Walmart

Running head: ANALYSIS
Analysis
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1ANALYSIS
The CRM cloud based system comprises of important software and analytical tools
required to integrate the customer related information and data for managing communication
with them and facilitate the marketing procedures. According to Ajmera et al. (2013), the
CRM cloud based system enables hosting the CRM system in cloud, thus allowing to access
the system via internet and understand the information associated with the clients. I have
been working as a systems engineer at Walmart and the cloud based CRM system has been
considered by me as effective because of its ability to communicate with the customers and
maintain good relationships (Ajmera et al., 2013). This would be beneficial for understanding
the needs and preferences of the clients, furthermore ensure that they are kept satisfied and
their buying behaviors are influenced prior to making purchases from Walmart in US
(Walmart.com, 2018). According to me, the integration of CRM on a cloud based platform
should also enable proper network connectivity and at the same time, manage seamless
access to information and messages along with delivering right messages to clients. I think
that CRM integrated in cloud platform enables speedy internet connection along with system
maintenance to facilitate the self-service online services with much ease and effectiveness.
The cloud based CRM also enhances the level of security and uses web based information
storage systems that are protected and prevented from any kinds of unauthorized access
(Girchenko, Ovsiannikova & Girchenko, 2017). At Walmart, the CRM cloud system could
also improve the safety of data and information by maintaining automatized back up policies
and clear data recovery plans to prevent breach of data, which might further result in loss of
data and information if not kept secured properly.
The application of CRM with the use of cloud based platform has further allowed me
to centralize the customer database which should allow for gaining a comprehensive view of
the interactions made with the clients. As stated by Pedron et al. (2016), this could also be
beneficial for obtaining relevant sales scopes and opportunities through automation of task