Customer Relations Management

Running head: CUSTOMER RELATIONS MANAGEMENT 1
Customer Relations Management
Name
Institution

CUSTOMER RELATIONS MANAGEMENT 2
CUSTOMER RELATIONS MANAGEMENT
Introduction
Customer relationship management is a system that helps companies and SMEs to
manage customer data. CRM sales management integrates with social media sites, delivers
actionable insights, and makes it easy for team communication. It helps business organizations to
keep the updated customer contact details, manage customer accounts, and track the interaction
of every customer. The CRM system is designed to help business organizations improve
customer lifetime value. It is an important tool because of the quantity of data that businesses
produce daily.
Many CRMs have been developed to help SMEs to manage their customers. Zoho is one
of the best CRM on the market. Zoho will help the organization to streamline wide sales,
marketing, inventory management and customer support, human resource management, and
social network management (Chuang & Lin, 2013). Zoho can allow businesses to maximize their
pre-sales and sales effort. Both small and large business enterprises can use Zoho to manage
customer relation, inspect commercial work with clients, and providing the option of making
reports that allow businesses to streamline the buying and selling process with their suppliers
(Khodakarami & Chan, 2014). Apart from workflows, custom fields, and contact management,
Zoho will make it easy for the business persons to find the last communication and start from
where they left. In addition, Zoho is an economical CRM and the platform is easy to handle
hence making it possible for any business to increase its turnover. It links with other social media
platforms such as Twitter and Facebook hence it will assist the e-business to interact with their
customer and monitor their purchases and sales. The Zoho software has an API which will help