Customer Relationship Management for Carrefour: Enhancing Customer Value and Loyalty

Customer relationship management

Carrefour serves best quality, organic and reasonable products in the bio range of company. The
store has a broad portfolio of organic selection that serves customers with a variety of taste and
preferences. The products and services are inclusive of dairy items, cereals, jam, biscuits, baby
food etc (Carrefour Brands, 2018). UAE Carrefour organic & healthy food is a brand developed
to satisfy the demands of customers to provide a healthy balanced diet at the most affordable
prices.
There offerings have obtained a high level of credibility and trust between the customers. The
development of the Carrefour brands is to formulate a range of offering that surpass the
expectation of customers in context with prices and quality. It is considered as the best French
products, as it has gained high amount of trust from the UAE customers. Carrefour seeks to earn
more control on the marketing procedure and more efficiently influence the business intelligence
with the main objective of solidifying customer loyalty and value (Kumar and Reinartz, 2018).
The new model of the business for the management of promotional campaigns aims to get more
close to the customer to facilitate business conduct and gain greater revenue.
The CRM approach is highly beneficial for the long-term success of the Carrefour, as it will
improve the relationship with new as well as existing customers to win their trust. One of the
major benefits of CRM is that Carrefour will be able to acquire better satisfaction while allowing
up-selling as the exercise of providing customer premium satisfaction that is derived from the
purchase (O'donnell and et.al, 2016). CRM, strategy will enable long term success of
organization and build rich communication with customers in order to understand their needs and
conduct, thereby enabling Carrefour to know the right time to market the product to the
consumer.
In order to enhance the customer value, it is recommended to the Carrefour to explore its
qualities of the of their catered food products, the company is required to sharper its marketing
strategies, guide and educate its customers regarding the benefits provided by organic good to
the health, lifestyle and environment. The Horizon organic follows the same structure
of improving customer value for their success, so it is essential for Carrefour to
chase the same path (Galvão and et.al, 2018). Moreover, the company must develop success
management strategies to transfer proactive customer perspectives and enhance customer