logo

Introduction to Customer Relationship Management

   

Added on  2021-06-17

16 Pages1194 Words60 Views
Introduction to Customer Relationship Management (CRM)

CustomersCustomers are those that purchase products or avail the servicesThey can be a one time purchaser or a multiple time Those who consider another buy from the same service provider are known as loyal customers (Rahimi 2017)

Types of customers Customer can be of two types depending on their number of visit to a particular service provider. Types:•One time customer: They are the one time purchaser. They might have been to the service provider because they had some positive word-of-mouth for the service provider or they have just visited without even noticing the brand name•Loyal customers: These are the repeated and the satisfied customers who use the products or services from the same employer on a regular basis (Nyadzayo and Khajehzadeh 2016)

Elements of customer loyalty When service providers are honest, reliable and credible with their services, they are actually giving reasons to customers to consider visiting to the same service provider time over again (Rahimi and Kozak 2017)

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Customer Relationship Management Impact on Customer Retention (A Case of Banks in India)
|8
|2079
|258

Report | An approach for business
|22
|715
|3

Marketing for Aviation
|8
|2080
|24

Introduction of e-CRM
|23
|618
|499

Benefits and Competitive Strategies of Customer Relationship Management
|11
|2966
|379

Managing the Customer Experience Assignment - (Solved)
|6
|943
|275