CRM Implementation: Challenges, Solutions and Advantages

Running head: CRM IMPLEMENTATION
Dear sponsor,
After analyzing the current CRM strategies in the organization, I identified certain flaws
which been addressed in previous report. It has been necessary to implement new CRM
strategies in order to maintain suitable relationship with customers and compete with other
companies.
After analyzing the target markets, I identified EliNext cloud suite as a Complete, extensible and
integrated application Suite for Up-to-date Customer Experience. The company can gain several
advantages as follows:
 Integrate CRM with organization applications, offering connectivity throughout the
customer journey and constructing customer relationship more efficiently.
 Influence enterprise-specific finest practices for competitive advantage and lesser TCO.
 Deliver cross-channel, constant customer familiarities utilizing pre-built business
processes that span silos.
An effective CRM system can assist the organization to gather relevant information easily which
can turn the sales rate upwards.
In addition to this, my internship in a tech start-up for which I was managing independently the
whole digital marketing department gave me the perfect insights into the current customer
relationship management challenge.
Further, the development process of the eliNext CRM suite is illustrated in this report along with
the consciences associates with the change.
Sincerely,

1CRM IMPLEMENTATION
(Student Name)
CRM IMPLEMENTATION
Name of the Student
Name of the University
Author Note

2CRM IMPLEMENTATION
Executive Summary
TPG Telecom Limited is one of the biggest telecommunication and IT company which operates
its business in Australia. Nowadays, Organizations are very focused on their existing information
technology and. trying to implement the technology to gain advantages from other industries
Implementing proper information tech ology can gradually assist organizations to automate the
manual works hence, reducing time and resource cost while maintaining effective work process.
The CRM practices has become highly applicable for providing higher customer satisfaction and
gain loyalty. However, the implementation process is very critical and needs valuable insights in
order to conduct a suitable relationship with customers and compete with other companies. This
report elaborates and defines process which are essential for effective CRM implementation.
This report also includes the consciousness of the alteration process and possible advantages
CRM implementation.

3CRM IMPLEMENTATION
Table of Contents
Introduction:....................................................................................................................................4
CRM Suite.......................................................................................................................................4
Implementing process......................................................................................................................5
Possible Challenges and solution.....................................................................................................8
Advantages......................................................................................................................................8
Conclusion:....................................................................................................................................10