Cross-Cultural and Global Management in Hospitality Assignment
16 Pages4645 Words36 Views
Added on 2021-01-25
Cross-Cultural and Global Management in Hospitality Assignment
Added on 2021-01-25
ShareRelated Documents
Cross-Cultural and Global Management inHospitalityCountry ReportEgypt20191
Contents Page1.Introduction....................................................................................................................................32.Influence of globalization on Egypt................................................................................................33.Pestel..............................................................................................................................................43.1.Political...................................................................................................................................43.2.Economic................................................................................................................................43.3.Social......................................................................................................................................63.4.Technological..........................................................................................................................63.5.Enviromental..........................................................................................................................73.6.Legal.......................................................................................................................................74.Hofstede’s cultural analysis............................................................................................................84.1.Power distance.......................................................................................................................84.2.Individualism..........................................................................................................................94.3.Masculinity.............................................................................................................................94.4.Uncertainty Avoidance...........................................................................................................94.5.Long Term Orientation.........................................................................................................104.6.Indulgence............................................................................................................................105.SWOT Analysis..............................................................................................................................105.1.Strenghts..............................................................................................................................105.2.Weaknesses..........................................................................................................................115.3.Opportunities.......................................................................................................................115.4.Threaths................................................................................................................................126.Conslusion....................................................................................................................................137.Reference List...............................................................................................................................142
1.IntroductionThis work will analyze the Egypt market for entering of accommodation services. This 5star hotel is located by the Sea in Hurghada city, targeted at specific client segments. This product could support the further development of tourism in Egypt, which is now one of the fastest-growing and dynamic tourist destinations. The thesis will first concentrate on Influence of globalization on Egypt, then on examining PESTEL variables, then on present the cultural analysis of Hofstede, followed by SWOT analysis. Finally, the conclusion, determine whether it is appropriate to enter the Egypt market. 2.Influence of globalization on EgyptWith globalisation, Egypt is becoming one of the Middle East North Africa region's leading financial centres. Globalization has been instrumental in economic restructuring and reinterpretation of traditional values in Egypt. The country, through the intervention of the IMFand World Bank, has transformed itself economically from an administrated economy to a free market economy. Many other problems, such as climate change, energy, economic development, and HIV / AIDS, are dealt with very successfully. The Egyptian press has become an essential part of that success. They're also many challenges ahead with success.It begins with secular division and religion, along with the division of the upper aged with the youth. The way young Egyptians express themselves by mixing Egyptian Arabic with Englishis evolving with the internet today. (Mathieu, Mathieu and profile, 2020)Globalization has some negative aspects to it. Globalization's most significant impact on Egypt is "Americanisation." This means that some well-known US corporations like McDonald's and Starbucks have expanded across the world and have brought some adverseeffects to the industries and eating habits of every country. Citizens often assault with that US companies and shops owing to ethical problems.Increasing the number of Egyptian immigrants is also a significant problem exacerbated by globalization. Most people from this state had run looking for a safe place to another state. A substantial number of immigrants mainly live in European countries. Globalization has caused environmental degradation and international terrorism since traveling across the globe has become simpler than ever.3
There are also some positive sides of globalization. In Egypt, the most significant aspect of globalization is the rising economy owing to free trade in international society. Egypt continues to market its natural wealth, such as natural gas oils and minerals. The tariff is the most beneficial thing for making a lot of money by carrying out making international trade with foreign countries. Tariff impacts are so high that several nations have sought to negotiate and change tariff rates for a secure and productive business. (Globalization in Egypt, 2020)3.Pestel3.1.PoliticalEgypt is a Constitution-based republic, adopted by referendum in January 2014 (modified in 2019). A presidential structure governs the State.The President is the head of administration and the armed forces 'Supreme Leader. He is elected to the post for a six-year term. The President is the head of the branch of the Executive and appoints the Prime Minister, who must be supported by a vote of confidence in Parliament. The President also appoints the head of the ministerial council. He may dissolve the congress by decree and law.The legislative power is monocameral. The authority resides in the House of Representatives, consisting of 596 representatives elected by universal suffrage for a term offive years. The 2019 constitutional referendum calls for the formation of an upper chamber, called the Senate, with 180 seats. (EGYPT: ECONOMIC AND POLITICAL OUTLINE, 2020)According to Countries and Territories, 2020 was Egypt ranked among countries with no global freedom statute.In 2019 Egypt ranks 163. place in the World Press Freedom Index. (2019 World Press Freedom Index | RSF, 2020)4
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Report on Protectionism and Free Tradelg...
|20
|4185
|61
Marketing Across Culture Report 2022lg...
|17
|3332
|17
Global business environment and strategic complexity Research Paper 2022lg...
|27
|6298
|11
Transitional Migrant Workers in Australia Reportlg...
|5
|1849
|84
Globalization and Supply Chain Management: Opportunities and Challenges for Yummy Foodslg...
|14
|4765
|383
The Impact of Unique Cultures International Business Contentslg...
|17
|2699
|339