Challenges of Managing Cross-Cultural Behavior in International Business: A Case Study of Walmart Australia

Business Research
The challenges of managing cross
cultural behaviour in international
business. A case study of Walmart
Australia

BUSINESS RESEARCH METHODOLOGY 1
TABLE OF CONTENTS
Introduction............................................................................................................... 2
Project Objective........................................................................................................ 2
Scope of the Research.................................................................................................. 3
Literature Review........................................................................................................ 3
RO1: To identify challenges of managing cross cultural behavior in International business..........3
RO2: To evaluate the factors which are responsible for the success of International Business.......7
RO3: To provide recommendations which can assist the business in meeting the challenges of the
global organizations................................................................................................ 10
Conclusion.............................................................................................................. 12
References.............................................................................................................. 14

BUSINESS RESEARCH METHODOLOGY 2
INTRODUCTION
Today’s business environment is increasingly competitive which needs communication in
order to be extremely successful and competitive. For the business corporations which
perform internationally, communication is one such element which brings competitive
advantage and helps in bridging the gap between different countries and cultures. The main
purpose of this research is to focus on the challenges of managing cross-cultural in
International Business (Luthans and Doh, 2018).
The study is done on Walmart which is the biggest retail chain of America and worldwide.
The company provides goods at lower prices and brings best shopping experience to its
customers. The company operates in many countries like UK, Australia, India, China and
more but it has to face challenges of cross-cultural behavior. Walmart managed to enter into a
number of international markets as it is successful in managing its cross-cultural factors. The
Literature review is done in order to focus on such factors which make it strong in handling
the cross-cultural issues and challenges.
PROJECT OBJECTIVE
The main objective of the study is to throw a light on the challenges which are to be faced by
the businesses which operate internationally. With the advent of globalization, many
businesses have now set their foot in various countries but they also have to go through
various hurdles which need to be crossed in order to become successfully competitive. The
main project objectives are:
 To identify challenges of managing cross-cultural behavior in International business:
A case study of Walmart, Australia
 To evaluate the factors which are responsible for the success of International
Business: A case study of Walmart, Australia

BUSINESS RESEARCH METHODOLOGY 3
 To provide recommendations which can assist the business in meeting the challenges
of the global organizations: A case study of Walmart, Australia
SCOPE OF THE RESEARCH
The scope of the research is wide. It is because Globalization has created a need for every
business to operate in various countries and to be competitive in order to achieve competitive
advantage. This enhances the scope of this research. The review of literature will be done in
order to study the challenges which the retail business have to face while going global and
while operating in different countries. Walmart is such a big organization which operates in
many different countries (Thomas and Peterson, 2017). It is very common for them to face
cross-cultural issues as they deal with the people who belong to different cultures, speak
different languages and have a different thought process.
LITERATURE REVIEW
RO1: TO IDENTIFY CHALLENGES OF MANAGING CROSS CULTURAL
BEHAVIOR IN INTERNATIONAL BUSINESS
With the increased expansion of the business across the world and the growing competition,
it has become essential to have a diverse workforce in the organization and to manage it. A
diverse workforce means diverse in terms of culture and traditions. It impacts the overall
strategies and performance of Walmart as well. It is very important for a business to manage
its cultural diversity so that its advantage can be made and competitive edge can be gained.
There are various authors which have different say in this context (Binder, 2016).
According to Tung (2016), the advances in information and technology have increased the
ease of companies in doing global business because of which most of the countries are
operating in more than one country. This gave rise to the culture of multinational companies