Cross Cultural Communication: Challenges and Strategies for Expanding Business in China

Running head: ESSAY 0
ESSAY

ESSAY 1
When any of the business expands to the international country, one of the major factors that act
as the challenge for the business is culture. Different countries have different culture and thus
these culture acts as the base for the business environment and the way the business runs in the
countries. Culture can be defined as the set of values, attitude and beliefs of the people that are
taught because of the society and the other people in the group (Kinloch and Metge, 2014). This
is the essay that examines the efforts that needs to be made by Mary in order to meet the Chinese
business man. This is because she belongs to Australia and wants to expand her business in
China. As there are many cultural differences thus it is required to analyse the same and behave
accordingly in order to make the deals successful.
Culture of any of the place can easily be identified by hofstede cultural dimension. It is the tool
that involves various aspects in which the place or the country is being scored and the cultural
dimension are being analysed. It is the best tool to compare the culture of the two countries and
also helps in making the business strategies as per the different culture. In this case, China is the
country whose dimension needs to be analysed. The first dimension of this tool is power distance
(Kreuz and Roberts, 2017). It is the dimension that deals with the fact that the individuals in the
society are not equal. This is the dimension that talks about the attitude of the culture towards the
inequalities that are present in the society. As far as China is considered, it has been analysed
that the scoring of China is 80in this context. This suggests that the people in China accept the
power distance and the inequalities between the subordinates and the superiors. Australia is very
different from china because Australia scores 30 in the same (Zhao and Tam, 2015). Mary has to
develop the understanding of this culture of China and their businessmen and approach
accordingly. The next dimension is about individualism. It is the factor that describes about the
degree of the interdependence the people have on each other in the society. The societies with
individualistic nature believe in looking after themselves and their close family while the people
with collectivist nature have opposite agenda and beliefs. China is the country having the score
20 in this which makes it highly collectivist in nature. On the other hand, with the score of 90,
Australia is the country with highly individualistic thinking. Here also, the dimension clashes
between Australia and China thus creates cross cultural communication issues.

ESSAY 2
Next is the dimension of masculinity that refers to the characteristics of the society and the
factors that motivates the society to work. The societies with high masculinity nature believe in
competition, achievement and success while the society with feminist characteristics believes in
quality of life (Mazanec, 2015). China scores 66 and Australia scores 61 in this context. This
suggests that there is slight difference and both the societies are masculine in characters. This
suggests that the people gets motivate when they feel competition and they wants to have success
at cost of losing their quality of life. Another important dimension that is included by Hofstede in
its model is uncertainty avoidance. It is the aspect that focuses in the ways in which the society
deals with the unknown future. The scoring in this aspect is related to the extent to which the
society or the people of the country feel threatened of the unambiguous situations in the future.
With the score 30, Chinese are comfortable with the uncertainties are flexible enough to change
as per the situations. The Chinese language is also full of ambiguous meanings. It has been
analysed that Australia is the country that scores 51 in this context. This suggests that they are in
the middle of the situation and the society in Australia may or may not be threatened from the
uncertanities.it depends the situations and the individualistic nature of the organisations or the
person (Bhakta, 2016). The next dimension is related to the type of approach followed by the
companies and the society. The long terms orientations the approach where the society believes
in linking with the past and historical beliefs for facing the challenges in present and future while
the societies with short term orientation believes in dealing with the things that runs for shirt
term and do not relate the past and the present. The score of china that is 87 suggests that the
society in China is very much focused on their long term orientation and also believes in
following their traditional practices and rules and regulation for present and future issues. They
think about the future and keep the futuristic approach to work (Minkov, 2017). On the other
hand Australians believe in short term approach and thus believes in getting quick results. The
last one is the dimension of indulgence that deals with the extent to which the people tries to
control their desires. China is the society that is considered as Restrained because of the low
score that is 24. Societies with a low score in this dimension have an affinity to suspicion and
pessimism. Also, in contrast to Indulgent societies, restrained societies do not put much stress on
relaxation time and control the fulfilment of their desires. People with this orientation have the
insight that their actions are controlled by communal norms and feel that coddling themselves is
rather wrong.