Cross Cultural Communication and its Importance in Business

MANAGEMENT

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Cross Cultural Communication
Cross cultural communication is very much essential in the modern day business
environment. Since CCC has a long term effect on the collaborative working. In the big
multinational firms this challenge even gets bigger. It is a field of study which deals in the
way in which people from different cultures interact with each other, in similar and dissimilar
ways among themselves. CCC also deals in the way people from different community
endeavour to communicate with each (Kinloch & Metge, 2014). This has become very
important in the time when the globalisation is at its peak and technology has made world a
global village. This can be understood by the example of the people from Australia and
United Kingdom coming from different sections of the society. CCC allows people to
understand each other culture and work according with each other so that nobody gets
offended or felt left alone. CCC management always makes a guideline for the things that
needs to done and things that are not to be done by the people while interacting with the
people from a particular community or cultural background. CCC requires an
interdisciplinary approach which involves understanding in the fields like cultural studies,
communication, anthropology, and psychology (De Mooij & Hofstede, 2011).
Cross cultural communication is of higher importance in the business. Since companies are
working on the global platforms having people from different sections of the society. In such
an environment CCC plays a very important role in proper flow of information. In the
expansion process also CCC has a vital role (Carbaugh, 2013). In the management of
international networks of suppliers and distributors cross cultural communication is very
much crucial. Respecting each other cultures is very much crucial in the modern day
business. This cannot be possible without having a good CC infrastructure. In business it has
moved towards the treatment of interethnic relation and also in the direction of study of
communicational strategies utilised by co-cultural populations i.e. communication strategies
utilised for dealing with main stream population.
Ethics is very much important in the modern day business as it helps the company to improve
its way of doing business. The purpose of ethics is to define acceptable behaviour of human
by knowing the action type, its consequences. It is used for limiting both human and their
actions. In business ethics helps in improving the business conduct which has effect on all the

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associated stakeholders of the firm. By implementing business ethics, company can improve
its moral code of conduct. It prevents people from adopting immoral, unfair, unlawful or
irresponsible business practices (Bochner, 2013). The companies that adopt ethical standards
lower towards any legal claims against the company.
Cross cultural communication are helpful in managing business units by implementing best
of communication models. Communicational gap between the employees may be created due
to lack of cross cultural communication framework present inside the firm. In the
international business development also CCC helps to a great extent while ensuring that no
ethical issues arise against any company (Martin & Nakayama, 2013). CCC is important to
ethics as there is large amount people from different parts of the world and their
understanding may different in terms of they interact. For example any act can mean a very
different thing in two different cultures. This is also true with the use of words as they have
very different types of meaning in the two languages. This if gets offensive then can create an
ethical situation. Inter-cultural communication helps the team mates to understand the
cultures of each other and hence reduces the chances of any ethical problems. It is the
communication that helps each other in creating cultural bond which plays a very essential
role in the managing ethics (Kumar, Anjum & Sinha, 2011). In Britain ethics is known as the
reflection of trust and nobility while Ethics in Australia is associated with the development of
the moral values inside the senses of individual.
Culture is defined by the characteristics and knowledge of the particular group of individuals,
encompassing religion, habits, music, art, languages, cuisine, arts and social habits. Some
researchers also define culture as a shared pattern of interactions and behaviours, cognitive
constructs and understanding that is gained by socialisation. The uniqueness of the people is
maintained but the growth of the group identity is fostered by the help of social patterns
which is unique to that group only (Tayler, 2011). Shared values, behaviour, cumulative
deposit of knowledge, notion of time, spatial relations and material object are some of the
other ways in which culture gets defined. Culture is also defined in terms of food, clothing
(what they wear and how they wear), music, language and the things in which they believe to
be right or wrong. To some extent culture is defined in terms of behaviour.
Culture of United Kingdom is very different from that of Australia. It has been a developed
state from centuries and mostly has a Christian religious life. Cinema, art, theatre, philosophy
and education are an essential part of their culture. They have been a cultural super power