As this activity will assist business entity in increasing their sales as well as profitability.It has become important for an organisation to use internet or online platform for promoting products or services. It is crucial for the marketing team in L’Oreal to adopt the global marketing strategy in the most specific manner by formulating strategies with a clear as well as specific understanding of the market and demands of products across cultural boundaries.
| 9 pages| 2823 words| 45 views
Trusted by 2+ million users, 1000+ happy students everyday
Showing pages 1 to 3 of 9 pages
Cross Cultural Communication
TO : Subject: Promotion of cosmetics item LO real Company believes in involving customers in business activities in order to provide high level of satisfaction. As per the financial report, business entity is generating 24.24 b Euros revenue it is only possible only through effective public relationship. In present scenario, more of women as well as men are becoming more beauty conscious. Thus, firm can achieve growth not only in terms of revenue but also in context of expansion of business by building strong relationship with the client. Data or information collected from the market and analysis of the same indicates that planned advertising media for the promotion of cosmetics item required to be changed. Results of the investigations and surveys conducted by the market department shows that it has become essential forLo realcompany to improve their promotional or advertising activities as well as strategies. It is required by marketing team in an organisation to make their plans according to the latest trends in the society. As this activity will assist business entity in increasing their sales as well as profitability.Ithas become important for an organisation to use internet or online platform for promoting products or services. As this will help business entity in reaching wide numbers of services. Online platform will also enable L'o real company to directly communicate with customers and identify their needs or demands. Marketing communication should be executed with care, as these factors have direct as well as significant influence on the behaviour of consumers. When designing the advertisement, it is required by marketing team to consider various factors such as social, cultural, demographic factors etc. As these variables have direct effect on the perceptions as well as buying behaviour of customers. Other constituents which need to be considered in relation tointernational marketing communication are workplace ethics, level of education possessed by clients or workers, similarities or diversities in values, beliefs and religion or cultural (Whitelock, 2013). L'oreal company can adopt the internal marketing strategy for its business and making its mark across cultures through its variety of products. As this international expansion will help firm in achieving its long term objectives. As LO real is operating in highly competitive business environment, it is required by cited organisation to develop the understanding about the needs as well as demands of customers. Marketing team in an enterprise shout also need to develop focus on identifying psychological, social, economic and demographic factors; this activityis essential
to be conducted in international market. It is crucial for the marketing team in L’Oreal to adopt the global marketing strategy in the most specific manner by formulating with a clear as well as specific understanding of the market and demands of products across cultural boundaries. L'oreal company is presently offering discounts on in products in order to attract more number of customers. But the company has failed to achieve is objectives of increasing sales and profitability. As it has been identified from the marketing research that many of the customers are unsatisfied, they perceive that an organisation is giving discounts but at same time business entity is also increasing the price of cosmetics item. There are mainly two strategies which can be adopted by the Lo real enterprise for increasing sales these are push and pull strategies. Push strategies includes point of sales displays, use of internet for promoting brand , products or services. Discounts , offers , cash back push or influenceconsumer to buy particular goods or services. Lo real company can also use combination s of both push and push strategies. As these plans will assist business entity in boosting sales and increasing profitability. Management team in Lo real company is required to revise their pricing policy or strategy. It is required by an organisation to introduce new schemes for customers. As this activity will help firm in providing high level of satisfaction to customers and increasing sales of goods. Company also can adopt these strategies of distributing the free sample product to consumers. As this will allow customers to identify or analyse the effect or benefit of using specific cost emetic item. Sales person in Lo real company should take high initiatives to demonstrate the benefits of using product,for that they are required to develop the understanding about the constituents in the products . Public relations Public relations is a communication strategy which isadopted by an organisation in order to build and maintain long term relationship with clients. This strategy also supports business entity in retaining profitable customers for long time and influencing client to make frequent purchases. Public relation strategy also supports an enterprise in enchanting brand image and improving reputation. This is considered to be cost effective plans which helps firm in increasing sales and profitability (Lamb, Hair and McDaniel, 2011). There are basically two types of public relations; these are: marketing as well as non-marketing.The decision made by management team in an organisation has significant influence on public. Management team in Lo real company can seek support from the professionals or experts in order to create strategy for
Found this document preview useful?
You are reading a preview Upload your documents to download or Become a Desklib member to get accesss