Promotion of Beauty Item LO Real Company

Cross Cultural Communication

TO :
Subject: Promotion of cosmetics item
LO real Company believes in involving customers in business activities in order to
provide high level of satisfaction. As per the financial report, business entity is generating 24.24
b Euros revenue it is only possible only through effective public relationship. In present scenario,
more of women as well as men are becoming more beauty conscious. Thus, firm can achieve
growth not only in terms of revenue but also in context of expansion of business by building
strong relationship with the client. Data or information collected from the market and analysis of
the same indicates that planned advertising media for the promotion of cosmetics item required
to be changed. Results of the investigations and surveys conducted by the market department
shows that it has become essential for Lo real company to improve their promotional or
advertising activities as well as strategies. It is required by marketing team in an organisation to
make their plans according to the latest trends in the society. As this activity will assist business
entity in increasing their sales as well as profitability. It has become important for an
organisation to use internet or online platform for promoting products or services. As this will
help business entity in reaching wide numbers of services. Online platform will also enable L'o
real company to directly communicate with customers and identify their needs or demands.
Marketing communication should be executed with care, as these factors have direct as well as
significant influence on the behaviour of consumers. When designing the advertisement, it is
required by marketing team to consider various factors such as social, cultural, demographic
factors etc. As these variables have direct effect on the perceptions as well as buying behaviour
of customers. Other constituents which need to be considered in relation to international
marketing communication are workplace ethics, level of education possessed by clients or
workers, similarities or diversities in values, beliefs and religion or cultural (Whitelock, 2013).
L'oreal company can adopt the internal marketing strategy for its business and making its mark
across cultures through its variety of products. As this international expansion will help firm in
achieving its long term objectives. As LO real is operating in highly competitive business
environment, it is required by cited organisation to develop the understanding about the needs as
well as demands of customers. Marketing team in an enterprise shout also need to develop focus
on identifying psychological, social, economic and demographic factors; this activity is essential

to be conducted in international market. It is crucial for the marketing team in L’Oreal to adopt
the global marketing strategy in the most specific manner by formulating with a clear as well as
specific understanding of the market and demands of products across cultural boundaries.
L'oreal company is presently offering discounts on in products in order to attract more
number of customers. But the company has failed to achieve is objectives of increasing sales and
profitability. As it has been identified from the marketing research that many of the customers
are unsatisfied, they perceive that an organisation is giving discounts but at same time business
entity is also increasing the price of cosmetics item. There are mainly two strategies which can
be adopted by the Lo real enterprise for increasing sales these are push and pull strategies. Push
strategies includes point of sales displays, use of internet for promoting brand , products or
services. Discounts , offers , cash back push or influence consumer to buy particular goods or
services. Lo real company can also use combination s of both push and push strategies. As these
plans will assist business entity in boosting sales and increasing profitability. Management team
in Lo real company is required to revise their pricing policy or strategy. It is required by an
organisation to introduce new schemes for customers. As this activity will help firm in providing
high level of satisfaction to customers and increasing sales of goods. Company also can adopt
these strategies of distributing the free sample product to consumers. As this will allow
customers to identify or analyse the effect or benefit of using specific cost emetic item. Sales
person in Lo real company should take high initiatives to demonstrate the benefits of using
product,for that they are required to develop the understanding about the constituents in the
products .
Public relations
Public relations is a communication strategy which is adopted by an organisation in
order to build and maintain long term relationship with clients. This strategy also supports
business entity in retaining profitable customers for long time and influencing client to make
frequent purchases. Public relation strategy also supports an enterprise in enchanting brand
image and improving reputation. This is considered to be cost effective plans which helps firm in
increasing sales and profitability (Lamb, Hair and McDaniel, 2011). There are basically two
types of public relations; these are: marketing as well as non-marketing. The decision made by
management team in an organisation has significant influence on public. Management team in
Lo real company can seek support from the professionals or experts in order to create strategy for