Digital Marketing for L'Oreal

Added on - Nov 2020

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Digital marketing
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Environmental analysis for L'Oreal's digital presence with opportunities and challenges..........1TASK 2............................................................................................................................................4Critical assessment of L'Oreal's business....................................................................................4TASK 3............................................................................................................................................5Organising digital marketing activities to support L’oreal’s initiatives of building multi-channel capabilities......................................................................................................................5TASK 4............................................................................................................................................7Key methods to evaluate, monitor and measure the digital marketing effectiveness ofrecommended activity..................................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONDigital marketing is used by most of the companies in order to promote its products withthe help of digital technologies. It helps to enhance visibility of products, attract large number ofcustomers and aware prospects regarding items that are sold by business entities. Different typesof devices such as mobile phones, display advertising etc. are used for this purpose. Currentlyscope of digital marketing is continuously increasing due to enhanced competition in market.Aim of this report is to determine importance of digital marketing for large enterprises. In orderto achieve this aim the company which is selected for this assignment is L'Oreal which is Frenchpersonal care brand and operating business all around the world. It was founded in year 1909 byEugene Schueller.This assignment covers various topics such as opportunities, challenges and impact ofdigital environment of companies, different key digital tools, platforms, channels and the way inwhich digital marketing activities are organised. Different methods of monitoring and measuringdigital marketing effectively are also discussed in this report.TASK 1Environmental analysis for L'Oreal's digital presence with opportunities and challengesL'Oreal is one of the largest brand of personal care which is operating business all aroundthe world. Main objective of this organisation is to expand its business all around the world anddeliver best quality products to customers so that higher profit can be earned. Recently a digitalmarketing head at L'Oreal is being appointed who is responsible to develop a report on digitalpresence of company. For this purpose, an environmental analysis is being conducted which isfocused with opportunities and challenges that impact environment of cosmetic industry (Glowikand Smyczek, 2012). The analysis is as follows:Environmental analysis:It is a strategic tool which is used to analyse all the internal aswell as external elements that can affect performance of company and leave negative impact onit. Under this analysis first of all different types of factors are analysed and afterwardsopportunities and challenges related to them are monitored. It helps managers to form strategicdecisions for future so that ways to deal with threats can be determined. L'Oreal is using variousdigital technologies to promote its products online and enhance number of customers. An1
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