Project Report on Cross Cultural Management

Cross cultural
management

Contents
INTRODUCTION...........................................................................................................................1
TASK ..............................................................................................................................................1
1. Contrast two cultures and discuss what potential problems might arise for people from
these two cultures doing business with one another...............................................................1
2. Cross-cultural communication as being an under-estimated challenge in international
management............................................................................................................................5
CONCLUSION ..........................................................................................................................10
REFERENCES .............................................................................................................................11

INTRODUCTION
Cross culture is the thing which is required to consider by the multinational companies while
expanding their operations in diverse nations. Although, there is a strong need to analyse the
cross culture in order to gain the competitive advantage. However, efficient use of cross culture
teams could render a source of experience and creative thinking in order to improve competitive
gain of a firm. although, cultural disputes could interfere along with the completing of the
projects in this global business community. In order to attain pre-set targets and avoid cultural
misunderstandings, project managers are required to culturally sensitive and encourage
innovation and motivation via dynamic leadership (Cross and et. al., 2018). This report is going
to elaborate universal cross cultural management theories so that the any kind of issues which are
related to cross culture problems. Here, there are certain kinds of examples which are related to
the success and failure in the global, diverse cultural communication.
TASK
1 Comparison between two cultures and issues faced in the same
In this era, various multinational companies counteract on the diverse cultural issues, that
could assist to gain the sustainable development of the organisation. This report elaborates most
universal and generally recognised concepts of the cultural deviations and illustrates them along
with an examples form global project management. There are two main cultural research which
have been made by Geet Hofstede and Fons Trmpenaar. Both of the approaches propose a
unified cultural dimensions along with the dominant value systems that could be ordered. These
kind of value systems influence human attitude, feeling and acting and the behaviour of the
companies and organisations in the forecasting manner. these two sets of dimensions
demonstrate basic issues which any society needs to cope up with but for which answer differs.
They are same in few aspect and different in other manner. dimensions could be grouped into
diverse categories:
1) Connection between people: In America people are very much anthusiatic towards their
work and give maximum contribution towards achieving the goals and targets of the
firm. The mode of motivating employees in America and china will be different as their
expectations and desires vary from one another (Brunet-Thornton and Bures, 2012).
1