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Cross Cultural Management Report

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Added on  2020-05-16

Cross Cultural Management Report

   Added on 2020-05-16

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Running head: CROSS CULTURAL MANAGEMENTCross Cultural ManagementName of the Student:Name of the University:Author Note:
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1CROSS CULTURAL MANAGEMENTExecutive SummaryThis report intends to shed light on the process of cross-cultural management. The companyselected for the process of the study of cross cultural management is Euro Disneyland. Thereport also sheds light on the various cultural models like Hofstede’s cultural dimensionstheory and Trompenaar’s research for the analysis of the differences between the Americanand French culture. The research also takes into account the mistakes committed by thecompany Euro Disneyland which lead to its lack of success in the land of France. Lastly, thereport provides some lessons or recommendations which the company should take intoconsideration to make its business more profitable in France.
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2CROSS CULTURAL MANAGEMENTTable of ContentsIntroduction................................................................................................................................3Hofstede's cultural model and the main cultural differences between USA and France...........4Cultural differences between France and USA on the basis of Trompenaar’s research............7Individualism and universalism.............................................................................................8Neutralism and emotions........................................................................................................8Diffuse and specific culture...................................................................................................8Time orientation.....................................................................................................................93 Mistakes committed by Euro Disneyland...............................................................................9Strategic errors.......................................................................................................................9Cultural ignorance................................................................................................................10Inadequate staff....................................................................................................................103 Lessons about diversity.........................................................................................................11European culture..................................................................................................................11Adequate staff......................................................................................................................11Realistic goals......................................................................................................................11Conclusion................................................................................................................................12References................................................................................................................................13
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3CROSS CULTURAL MANAGEMENTIntroductionCross cultural management can be defined as the process of managing various teamsas well as organizational groups in a way, which takes into consideration the diverse culturalneeds of the employees and the customers (Thomas and Peterson 2017). A global trend seenamong the various companies is to take into consideration the various aspects of the culturalneeds of the customers to compete with the regional companies of that region (Ferraro andBriody 2017). This report intends to study the process of cross cultural management throughthe company Euro Disneyland. Euro Disneyland, originally called by the name of FestivalVillage, is a collaboration of the American company, Disneyland and was inaugurated in theyear 1992 (Disneyland Resort 2018). It is a dining, shopping and entertainment complex,located in France (Disneylandparis.com 2018). The original philosophy behind the creationof the amusement, in the words of Dick Hollinger, the industrial engineer of the park, was“Disneyland is the world’s biggest stage, and the audience is right here on the stage”(Disneyland Resort 2018). It is to be noted that the first Disney theme park was inauguratedin California and it was the brain child of Walt Disney himself (Forbes.com 2018). Theamusement park is the largest theme park of the world and is was visited by more than 132.5million visitors from diverse parts of the globe (Forbes.com 2018). The following figureprovides the financial statistics of the company-
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