Case Study - Disneyland Paris Report

Added on - 21 Jul 2020

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CASE STUDY -DISNEYLAND PARISRESORT
Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1Main Mistake of Disney from the concept of Paris resort in 1992 to 2006...........................1Area of improvement..............................................................................................................3CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................6
INTRODUCTIONDisneyland Resort Paris is actually Euro Disney Resort. It is an entertainment resortsituated in Marne-la-Vallee which is located 32 km east of centre of Paris. This is most visitedpark in Europe. It is the part which was opened for public where they can enjoy with their familyand friends. This is identified that around 13.4 Million people visit this place in a year and thisresort was opened in year 1992. It is operated and controlled by Walt Disney Company.Disneyland has two theme park, resort hotels, shopping and dining, entertainment complex, golfcourse and many additional recreational and entertainment sites. There are two Disney parks thatare outside US i.e. Disneyland Resort Paris and Tokyo Disney Resort(Matusitz, 2010). In thisreport, there is evaluation regarding Disney's main mistake related to Paris Resort in year 1992to 2006 and suggestion is also provided which it should consider so that they can achieve futuresuccess in their field(Wang, 2010).TASKMain Mistake of Disney fromtheconcept of Paris resort in 1992 to 2006Disney has expanded their business in large area. Disneyland Paris resort is also knownas Euro Disney Resort. It is most entertaining place in Western Europe. They are efficientlyproviding their best services to a large number of people in different country. When they areexpanding their business to other nation then there are some factors that had been ignored bythem(Ransley and Ingram, 2012). These areas were related to Paris Resort and these issues arefaced by them in 1992 to 2006.Following were the mistake that were committed by Disney-Disney did not make focus on cultural aspects and there was lack of awareness of thisconcept. Disney Corporation faced some difficulties that were related to globalization of DisneyCorporation where they have not met cross cultural management and strategies. Due to thisfactor, they faced some problem in their operation. They failed to adopt French environment andthey faced criticism of foreign and domestic factors. They did not consider cultural differenceswhile expanding their market area. Euro Disneyland created an environment that was notaccepted by European culture. Disney has ignored cultural difference among US and France(Sehlinger, 2010). There was one theme of Euro Disneyland that was American. They followed1
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