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Cross Cultural Management and Communication - Doc

   

Added on  2021-05-31

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Running head: Cross cultural management and communication Cross cultural management and communication

Cross cultural management and communication (Literature review on “culture and business”)The paper explains the relationship between culture and business. It discusses that how culture influences the progress of the firm. The company cannot run its business operations without analyzing and evaluating the culture of the different countries. Culture is a key component in business and has a direct impacted on the strategic direction of business operations. Strong culture helps to boost and develop the skills, capabilities and potential of the workers to carry trade and business successfully. Further detail of the task is discussed below. Culture and business are interconnected with each other to attain desired goals and objectives. It shall be noted that organization culture is made up of the two major assumptions such as beliefs and values. McLuhan (2015) defines that culture is a uniform perception of an organization which has common features and aspects. Vom Brocke and Sinnl (2011) stated that organizationalculture is a set of commonly experienced stable characteristics of the company which indicates that distinctive aspects of the firm which distinguish it from others. According to Wild, Wild, and Han (2014), culture is the idea, skills, customs and arts of a given people in a particular time period. The organizational cultural norms and values strongly influence all who are involved in the firm. Those norms and values are mostly hidden, but if the firm likes to improve and enhancethe performance and profitability, norms and values are one of the first place to look (Ferraro andBriody, 2013). Baird, Jia Hu and Reeve (2011) revealed that culture is a pattern of shared assumptions that have been accepted by the team members in order to resolve and eliminate the issues and problems. The favorable culture helps in improving and enhancing the productivity and efficiency of the workers as it also maximizes the profitability and revenue of the company. The culture is a phenomenon that is shared by the individuals of the firm and manages unconsciously. Prajogo and McDermott (2011) said that culture is a set of values and norms that are used by the individuals and group within the organization. Skills and talents are significant part of any business; the organizational culture in the workplace may affect the performance and productivity of the firm more than any other component. Furthermore, culture plays an empirical role in the shaping the success and growth of the firm and has a great influence on the workers. It is complex to say that company’s culture guarantees the success and growth of the firm but the organizations with strong and dynamic culture always have more chances to become effective and successful than their rivalries. The significance and 2

Cross cultural management and communication role of organizational culture are also explained by Cameron and Quinn (2011) who stated that culture serves as strength and weakness to the firm. Managers in the organization through norms,values, and customs control and focus on the results and outcomes. The organizational culture entails expectations of the firm, philosophy, experience, and values that they carry along and shows the self-image of its inner works. Culture is multifaceted and encompassed various elements including belief systems, values, attitudes, religion, art, ideas, morals, customs, experiences, and ways of perceiving the world. Ang and Van Dyne (2015) argued that culture is a sum of beliefs, habits, customs, behaviors, and symbols that are passed from generation to generation. There is a close relationship between the organizational culture and business. If the employees feel represented of the company’s culture, they will be able to establish and maintain a favorable relationship in the workplace. Furthermore, if they identify and analyze the values, and customs then they are enabled to do work effectively and efficiently. It shall be noted that strong and dynamic culture helps in building and developing trust and loyalty among the employees in the workplace. Good and unique culture is imperative and vital for high levels of performance and productivity. On the other hand, business leaders need to initiate the plans and policies to attain long-term goals and objectives. In today’s era, the world is being influenced by the globalization of the economy. Therefore, the company needs to maintain favorable culture to handle and reduce the negative impact of globalization. Chhokar, Brodbeck, and House (2013) stated that there are various components of culture that may influence the progress of the firm. One of the significant factors of culture is language. Language provides significant clues about the cultural norms and values. Religion is an effective and vital element of organizational culture and has a great influence on the beliefs, values, attitudes, and lifestyles of the employees in the workplace. Different employees follow different religion and culture so it is essential for the managers to provide training to each and every employee for identifying and understating the culture and religion. The other element is communication that has a direct impact on the revenue of the firm. Every company has its own distinct culture, thus managers must have good and strong understandings of organizational culture to develop and build meaningful and effective strategies. The effective organizational culture helps in maximizing the efficiency and financial position of the firm. 3

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