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Cross Cultural Management - ABC company

   

Added on  2021-02-21

13 Pages4645 Words49 Views
Cross CulturalManagement

EXECUTIVE SUMMARYThis report is based on the concept of cross culture management under which thecompany operate in various countries and faces the issue of diversity. Due to globalisationvarious multinational tourism company exploit the opportunity and function overseas. Withinthis report ABC tourism company which fall under the hospitality industry basically take care ofthe people who come out of their living area with the motive to explore new place or spendquality time with one another. Thus, the company has planned to expand its business indeveloping areas of Asian market that include India and China. Hence, to manage the crossculture it is recommended for the company to follow different models like Hofstede and Handy'sculture to incorporate the best possible decision for country.

Table of ContentsINTRODUCTION...........................................................................................................................4MAIN BODY...................................................................................................................................4Overview of company.................................................................................................................4Cultural analyse of countries.......................................................................................................6Practical issue..............................................................................................................................7Recommendation.........................................................................................................................8CONCLUSION................................................................................................................................9REFERENCES................................................................................................................................1

INTRODUCTIONCross cultural management refer to the influence of external societal culture on themanagement practices that affect the functioning of internal managers and organisationmembers. As an organisation comprises of various employees so it evolve the situation wheremanager guide the employee of diverse culture or country due to which cross culturemanagement is significant (Ali and Park, 2016). Thus, for the adequate functioning the managerneed to acknowledge and practice each and every culture to enhance the efficiency of theworkforce. For the better understanding of report ABC company has been selected which is oneof the largest hospitality business of Germany. The company offer various services to thetraveller like organising packaged holidays, conduct reservation, offering accommodation as wellas food and beverage facilities to various part of the developed countries. Thus, in order toenhance the market share the company is planning to take the advantage of its economies ofscale and expand its business in an emerging economies like India and China. It can assist thebusiness to gain the benefit of additional revenue by creating the worldwide image of company.This report cover topics like detail explanation of the company on the basis of its structure,strategy, background, aim and so on. Demonstrate the cultural analysis of the countries wherebusiness is planning to expand. Along with this determine the issues that company can face bysuggesting the some of the recommendations to overcome such problem. Further, apply the toolfor the selected countries and determine its usefulness by using appropriate approaches arecovered in the report. MAIN BODYOverview of companyABC travel and tourism company was incorporated in 2005 by Albert Jones which isbasically the company of Germany but function globally. The company's size is constantlygrowing, currently it has nearly five lack rooms and three thousand branches of hotels which arewidespread for the convenience of international traveller. The company has gained the hugeattraction of the traveller as it target to the different middle as well as high income group peopleand offer them the services as per their convenience and spending pattern (Brett, Behfar andSanchez-Burks, 2014). It has successfully organised business, adventurous and spouse trip bytaking care of the need of their traveller effectively. The aim of company is to successfully

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