Cross Cultural Management

Cross Cultural
Management
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Cultural Comparison between Australia and Brazil with Hofstede’s cultural dimensions
theory......................................................................................................................................3
Literature review on cultural comparison between Australia and Brazil...............................6
Analysis of application of learning to enhance management process in future.....................7
CONCLUSION................................................................................................................................9
REEFRENCES..............................................................................................................................10
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INTRODUCTION
Cultural differences between regions of workplace play an important role in informing
management practices as the workplace culture is influenced by the cultural intricacies of that
specific region. Cross cultural management refers to the examination of management in a cross-
cultural situation with focus on ways in which social culture influences managerial practice and
cultural orientations of managers. The present report looks at the cultural differences between
Australian workplace and Brazilian workplace. The culture between these two regions is
compared with the help of Hofstede’s cultural dimensions. Apart from this cultural diffrences
between Australia and Brazil are analysed with the help of literature review. The application of
information gained from cultural comparison and differences to enhance future management
process is provided in this report.
MAIN BODY
Cultural Comparison between Australia and Brazil with Hofstede’s cultural dimensions theory
Hofstede’s cultural dimensions theory refers to a model create by Geert Hofstede’s which
helps in understanding cultural differences between various international regions. The aim of
usage of this model is to understand differences in national culture, extents of culture and their
influence in business context (Blasko, Kazmerski and Dawood, 2021). The six dimensions of
culture as per this theory are Power distance index, individualism, masculinity, uncertainty
avoidance, long term orientation and indulgence. The Hofstede’s cultural dimensions theory is
applied for compassion between Brazilian and Australian culture below:
Power distance index
The first dimension of the model focuses on determining power and inequality tolerance
of the culture, this aspect is viewed from the perspective of lower level employees. High level of
power index culture depict the acceptance of bureaucracy and respect towards higher authorities.
Low level of power distance index showcases that the culture prefers egalitarian organisational
structures such as flat organisational structure and emphasise equal dispersion of power.
The power distance index in Brazil is high which informs that Brazilian culture accepts
inequalities in power (Country Comparision, 2021). Constructions of rigid hierarchies which
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