International Management: Hofstede Model of Culture and Managing a Diverse Workforce

INTERNATIONAL
MANAGEMENT

Table of Content
• Introduction
• Hofstede Model of Culture
• Characteristics of organization and national culture
• Challenges and opportunity of managing a diverse workforce
• Contribution of factors towards globalized economy
• Conclusion
• References

Introduction
Globalization or International business is
regarded as the activity where a trade of goods,
services, capital, technology, and knowledge
takes place within boundaries of a particular
nation and across different countries. There are
numerous factors that need to be take into
account while entering into a foreign market
and one of the significant is culture of a
particular nation that have direct impact over
organizational culture.

Hofstede Model of Culture
Hofstede cultural dimension theory was developed
by Greet Hofstede way back in 1980 to evaluate the
effects of society’s culture over the values of the
people and how it affects their overall behavior and
attitude. The model helps Deutsch Bank and other
institutions in understanding different culture across
distinct regions, dimension of culture and their
overall impact over their overseas operations. The
model constitutes of six stages which are discussed
in context of chosen company.