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Cross Cultural Assignment

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Added on  2020-04-21

Cross Cultural Assignment

   Added on 2020-04-21

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Running head: CROSS CULTURAL OPERATIONCROSS CULTURAL OPERATIONName of the Student:Name of the University:Author Note:
Cross Cultural Assignment_1
CROSS CULTURAL OPERATION1 Executive SummaryThe report analyses Hofstede's cultural dimensions theory ofcross-cultural communicationand describes the model’s effects on a society'scultureand thevaluesof the members of thatsociety. The model though once helped the expatriate organizations to work in anothercountry, now has lost its validity due to globalisation and mixing of cultures. The critics havefound many flaws ibn the dimensions proposed by Hofstede and recommended amendmentsfor making it suitable with changing time. The purpose of this report is to discuss themethods adopted by the organisations to work successfully in foreign countries. Theirstrategies to penetrate the markets and employ the local workers. The methods of workingwith cross cultural teams and its impact on the success of the organisation have beendiscussed. The report concludes with various aspects of cross cultural challenges andmethods of overcoming them.
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CROSS CULTURAL OPERATION2 Table of ContentsIntroduction:...............................................................................................................................2Hofstede's cultural dimensions theory:......................................................................................2Dimensions of cultures:..........................................................................................................2Value dimensions in different cultures:.................................................................................4Importance of cross cultural awareness:................................................................................4Practical application:..............................................................................................................5Limitations of the model:.......................................................................................................6Choice of national level:....................................................................................................6Choice of Individual level:.................................................................................................7Simplicity of the dimensions:.............................................................................................7Bilateral model...................................................................................................................8Categorization issues:.........................................................................................................8Methodology:.....................................................................................................................8Inconsistence of Research Outcome:.....................................................................................9Context of the modern world:............................................................................................9The Fred Hollows Foundation.................................................................................................10Company’s strategy:.............................................................................................................10Clear proposition..............................................................................................................11Market research................................................................................................................11Australian reputation........................................................................................................11Cross cultural challenges..................................................................................................12
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CROSS CULTURAL OPERATION3New trends in China:........................................................................................................13Needed adaptations:.................................................................................................................13Conclusion:..............................................................................................................................14References:...............................................................................................................................16
Cross Cultural Assignment_4
CROSS CULTURAL OPERATION4Introduction:The report analyses the six dimensions of Hofstede’s cultural dimension theory and itspopular criticism. Hofstede model has helped many organisations to develop their tradesuccessfully in foreign countries. The simple and comparative model has assisted manybusinesses to enter the international market. However, the scholars have presented concreteview of the flaws presented in Hofstede model that differentiates the cultures.This analysis identifies The Fred Hollows Foundation, an Australia based NGOworking in China and discusses the foundation’s strategies and its national culturalcharacteristics. It elaborates the foundation’s actions and methods that helped it to operatesuccessfully for 20 years in the market of Hong Kong. It also raises some issues that createproblems in the company’s policy making and recommends some aspects of personaladaptations that can help the foundation to overcome the challenges and achieve its goal.The report encompasses the Hofstede theory and its applications, its limitations. Itdiscusses the strategies adopted by The Fred Hollows Foundation to operate successfully inChinese market and needed adaptations to work successfully in China.Hofstede's cultural dimension theory:This theory by Greet Hofstede describes the impact of the culture of the society on thebehaviours and values of the members by using a framework obtained from the factoranalysis.This structure of cross-cultural communication was developed to examine theoutcome of a global survey of the employee values from 1967 to 1973c by IBM. Hofstede'scultural dimension theory suggested four dimensions or perspectives. along these dimensions,the cultural values are analysed (Beugelsdijk, Maseland and Hoorn 2015). These are:uncertainty avoidance, individualism-collectivism, power distance or power of social
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CROSS CULTURAL OPERATION5hierarchy and task orientation vs person-orientation popularly known as masculinity-femininity. The other two dimensions were added later by Hofstede. These are- long termorientation and self-restraint vs indulgence. The theory has established a dominant researchtradition in the cross-cultural psychology and widely used by the researchers as well asconsultants in international business along with communication. This theory has beenapplied in the fields of international management, cross-cultural communication andpsychology.Dimensions of cultures:Power distance: this index is explained as the area in which the less strengthenedmembers of any institution or organization expect and accept of equal distribution of power.In this perspective, the power and inequality are seen from the point of view of the followersor from the lower level (Brewer and Venaik 2012). Higher degree indicates that the hierarchyhas been clearly established as well as executed without any confusion in the society. Lowerdegree of the index defines that members are not satisfied with the authority and want anequal division of power in the organization.Uncertainty avoidance: this index is explained to define the tolerance of society forambiguity. In this dimension the member averts or embrace anything unexpected or distantfor their status quo. Higher degree of the Uncertainty avoidance index reveals that the societychoose for strict behavioural codes and guidelines that rely on the absolute or widelyaccepted truth. Lower degree reveals greater acceptance of different ideology. The societyimposes lesser amount of regulations therefore; the ambience is more expansive.Collectivism versus individualism: this dimension discovers the degree of coherencein the society. Collectivism in a society defines tight bond or integrated relationship amongthe members of the society. These relationships integrate extended families as well as
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