Cross Culture Communication Report 2022

Running Head: CROSS CULTURAL COMMUNICTION
CROSS CULTURAL COMMUNICTION
Name of the Student
Name of the University
Author Note

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The aim of this report is to examine the cross-cultural differences in across various
nations. This report will also0 try to find out the deviations and problems when a firm starts
to operate in more than one country. Culture being an important part of emotional state, has
great impact on the culture of an organization. The whole report focuses in operations in
United Kingdom and in contrast with India. Let us find out some important ideas and their
applications.
Cross-Cultural management maybe defined as the study of different cultures
integrated together in the context management. In the 21st century most of the successful
companies operate in more than one country. In this context cross cultural integration play a
vital role in maintaining a uniform structure, communication and smooth running of the
business. (Thomas and Peterson 2016) Typically, when Western organizations enter in the
Eastern part of the world or vice versa the cross cultural study becomes more important. On
the other hand, due to diversification, companies face diversified barriers in terms of
communication and structural changes. Different countries possess distinct culture and
whenever there is a scope of international expansion the organizations have to adopt to those
culture to some extent. It consists of traditional organizational behavioural problems such as
motivation, decision making, leadership and cluster dynamics. It covers the behaviour of the
people from various cultural backgrounds working together in an individual organization.
Therefore, cross cultural management is an extension of organizational behaviour
combined with multicultural dimension. It is an integral part of international business which
acutely focuses on the macro level issues and structural level issues of multinational
organizations. In the modern scenario, organizations have to adapt their approach in order to
fulfil a particular level in their respective fields. (French 2015) As internet is used widely as a
tool of communication n organization is bounded by the domestic boundary of a nation. With
the advent of online financial and real transaction business have become easier for those who

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are ready to adapt and cope up with the changing environment.(Adekola and Segi 2016) The
primary functions of cross cultural management are as follows:
i) Recruitment and Selection of employees that are effective in cross cultural
environment.
ii) Adaptation of different regulatory and legal environment for the purpose of
conducting uniform business.
iii) Proper and efficient training of selected candidates to deal with intercultural
communication and structural issues.
iv) Provision of Cross Cultural Teams.
v) Uniform alignment of Human Resource policies and rules cross-corporate entities
located in different nations.
Culture is defined as the integrity of an individual developed with time and experience
acquired from the environment or surrounding in a particular area. (Arnold 2018). The
concerned company is Andover Consultancy, a United Kingdom based organization.
Therefore, the existing culture of the organization is typically Western and formal in nature.
The organizational culture in Britain is very direct in nature where contacts are built based on
credentials and performance of the organizations.
Causes
The theoretical study through various model used to examine the cross cultural diversity
in the same organization across nations will strengthen the base of the study. Therefore, for
the purpose of examination two models will be used to study the current scenario of Andover
Consultancy in International Expansion, determining the causes of the multi-cultural
problems. They are:

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Trompenaars’ Cultural Dimension- Trompenaars’ Cultural Dimension model was
developed by Fons Trompenaars and Charles Hampden Turner. According to the founders’
cultural differences create a better understanding of the real world. The components of
cultural differences are as follows:
a) Universalism vs. particularism
In Universalism, the same idea can be applied anywhere, which means that the rules
and regulations under which the organization operates in the headquarters is applicable in
other branches of the word. In addition, there is always a fixed definition which determines
the difference between right and wrong (Renteln 2013). Values and standards re essential but
can be departed from after formal consultation. It is assumed that in the same situation
different employees receive the same financial remuneration working in different locations.
On the other hand, Particularism respects the diversity and accepts the difference in culture
across various locations. In this case, personal relations and obligations play a major role in
making the right decision which is ethical. (Malhotra 2013) Here, Status is very important
such as different employee receive different salary doing the same work but differentiates due
to locations. The employee receiving more salary is compensated due to the higher cost of
living in the particular region.
b) Individualism vs. communitarianism.
Individualism views a person on the basis of singularity and individual contribution
whereas communitarianism views or assesses a person as a part of a group or community.
The founders of the theory say that the individualistic way of approach is correlated with the
ideology of the Western world. On the other hand, Communitarianism is associated with the
non-western word. As the world moves towards modernization, individual attributes will be