Cross Culture Management in International Business Expansion: A Case Study of Oktra

International business

Executive summary
Organizational cross culture contains the beliefs, attitudes, conduct, standards and artefacts that
unite the firm's members. Like other cultural contexts, with the cooperation of members,
organizational cross culture evolves over a long time. Company need to evaluate an organization
cross culture while international expansion. These report include theoretical frameworks, Pestle
analysis and Literature review of organization and role of cross culture of the organization.
Every individual have different essence to work in a work field. Therefore, the personnel is only
one who are essential for the success of the organization in international market. cross culture
issue is one of the major issue in expansion process of the business organization, it is very clear
that every business have be careful in managing culture of the people. employee who belong to
diverse culture tend to provide company, a competitive edge.
TABLE OF CONTENTS
Executive summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Literature review..............................................................................................................................3
concept of cross culture:..............................................................................................................4
Pestle analysis..............................................................................................................................5
Management strategy and it's importance....................................................................................6
RESEARCH METHODOLOGY....................................................................................................7
ANALYSISNG AND DISCUSSING..............................................................................................7
Critically analysing relevant management responses to overcome cross culture issue:..............7
recommendation:.........................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
As globalization increases company try to operate their business as international. This crossing
of the companies in geographical borders help world as a multicultural organization and in which
country the companies expand most business also enhances their country position in the market
and increase in their GDP. This report includes the information about the Oktra company who
wants expand their business in US and therefore, Oktra company which is designer company and
it creates a space for the people and customer preferences. This report also includes the effective
knowledge of cross culture of organization sees the influencing, impact of their team to
acknowledge the uniqueness of the organization and change them. In each and every
organization every individual or team workers is effect a surrounding culture, politics The
concept of a cross culture assess the psychology, affection, and knowledge of an organization.
When company motivate the personnel of organization their working perception will change and
the worker will work in positive way. It effects the people working values and regulation of the
company. Hence, it sees the relation between the company and their workers and the
connectivity of the company and their personnel are basic analysation. As the culture changes
rapidly and according to time organization also need to change their perception and techniques,
models to manage their business while expansion. The cross culture of an organization always
affiliated to the organizational behaviour.
MAIN BODY.
Literature review
Effectively manage the organization and understanding the cross culture diversity is the most
essential thing nowadays therefore, organization need to enhance their culture according to the
market where they situated. Company communication and influence power pattern is also
essential in international expansion (Chen, Ho, and Ahmed, 2020).
Objective of this report is;
Concept of cross culture
Pestle analysis
Management strategy and it's importance

concept of cross culture:
Cross culture is basically determined to recognize the difference between the business and
market where they situate as the Oktra is planning to establish their business in Us and therefore,
they should have to be look forward towards the backgrounds and community as well.
The concept of cross culture also determine the sustainability resources or training by which the
organization attract their customer's in new Market while expansion. For example; if Oktra
employee also transfer to another country like from UK to US because the company expand their
business therefore, they ned to master the cross culture and should learn the language by which
they communicate with the people and attract them to wards their company for more profitability
and recognition (Kafetsios, Hess, and Nezlek, 2018).
Social structure is also necessary in the organization and religion system to adopt in the company
and their activity by which the people of the place where company us situated help them to grow
and attract towards the company. Follow public policy is also necessary and reflects the culture
value of the country. Work motivation is also necessary and enhancement of the employee
workflow by proper management in the international market.
Person culture: this culture include the employees. In Oktra the employee is the
essential key for the organization. The better the employee get motivates the better they
will work.
Role culture: role culture identify the organization employees role for the particular task
they are assigned for. In the Oktra the person who is assigned for the task and the role of
the work they are assigned for are completely their responsibilities to completer the role
and task by productive way in order to establish their productivity of the organization.
Power: power indicates to the authority of the top management of organization. The
superior of the organization has power to motivate the employee of the organization as
positive for the betterment of the organization and give their best to enhance their ability
of in regard to increase the productivity of the organization in better way for more risk
and Oktra are using those power to motivate their employees of the firm for the better
productivity and increase their network of the organization. Top management of the
organization also enhance the feelings and thoughts of the employee of the organization
of Oktra by motivate them (Zhang, and Yang, 2018).