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Running head: CROWDSOURCING AND SPORTS INDUSTRY1 The Potential Impacts of Crowdsourcing on Sports Industry Student Institutional Affiliations Tutor Date
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CROWDSOURCING AND SPORTS INDUSTRY2 The Potential Impacts of Crowdsourcing on Sports Industry Introduction As fast as there is evolution in technology, technology is about to evolve even more rapidly. Technological innovation has made it easier to gain knowledge and access various resources from crowds. Crowdsourcing has proven to be having huge potential in various fields, some of which include sports and funding services to mention a few. And it can be seen that the technology will accelerate innovation profoundly in sports industry like never before. Part 1: research The term crowd sourcing entail talents, passion, skills as well as tangible resources that are facilitated by technology platforms (Brabham, 2013; Elmore et al. 2014). It can occur across various industry and in various levels. The technological innovation has now enable individuals to jointly share ideas, expertise, and time in events like sports and even projects. As seen in various studies, the future will be human centric. It is predicted that future will be all about collective mobilization and corporation as well as the ability to co-create with the aid of the evolving technology. As such, it can be envisioned that these new ways of doing things are set to pose significant ramifications on sports industry. The continuing rise of sports has shown a great influence by crowd sourcing technology. In a New York Times, Williams (2016) reports that a soccer team’s business model employs analytics and voting that are same as the ones used in video games. This shows crowd sourcing at a higher level.Typically, engagement shows attention. If an individual is interested in a particular team, he will pay close attention to events concerning the brand. In a few years from now, many sport fans will be involved in sports activities in some way.
CROWDSOURCING AND SPORTS INDUSTRY3 Part two: Brain storming Ways crowd sourcing may change the sports industry Crowd sourcing may provide opportunity for brands to leverage audience’s intelligence for success(Gruber,Cheyer &Pitschel, 2016). The intelligenceacquiredfrom audience involvement has a potential impact on a match. A team may perform better through its matches when its fan, through crowd sourcing, suggest their individual lineups for any match that the team play. This strategy can as well get applied in other sports brands apart from football. Many sports brands take into consideration the insights from audience when can eventually lead to product development and promotional messaging (Fedorenko, Berthon & Rabinovich, 2017; Kosonen,Gan,Vanhala&Blomqvist,2014).Byprovidingopportunityforaudienceto participate, brands experience huge impacts from crowdsourcing. Crowd sourcing may be used by sports brands in breaking down seats plans to have audience going through the charts of every section of the stadium throughout the season to identify sitting trends. People from oversea can inspect every section of the stadium and identify audience which may enhance concession stand placements. Crowd sourcing can show significant potential importance in various ways. It can also go beyond sports teams to TV shows. This technology can be utilized along with machine learning ML and artificial intelligence AI technologies to recommend the best games for fans to watch in TV show, this intern benefit both sports brands and media (Chang, Amershi & Kamar, 2017). Part three: regulations and ethics Despite the stated potential impacts of crowd sourcing in the sports industry, the technology is limited from achieving its full potential by certain regulations and ethics. In this
CROWDSOURCING AND SPORTS INDUSTRY4 section, we look at some of the regulations and ethics that may act as constrains for leveraging the full potential of the crowdsourcing technology. The ethics and regulations are framed according to the Lawrence Lessing’s regulations as follows. In the market force, this force has a lot to do with the economic forces. Regulations concerning the economic forces may demand that the crowdsourcing technology is used with the price stability taken into account. The use of the technology should not give rise to unnecessary expense on users’ side. This may be a constraint in leveraging the full potential of the technology. Law on the other hand require that certain mandates and legal acts are adhered to. The technology may involve collecting data from its users. However, such kind of information are subjects to security breach risks. And this force demands that the project is not continued until all of the risks are minimized. This may limit the the technology in some way. As far as architecture is concerned, certain ethics may demand that the underlying system that result to the change are in line with the defined ethical standards for interoperability of the technology (Allen, 2014). For example, it is required, according to this force that a risk assessment is done in a conscious manner according to the principles of safety, which may limit the technology. In the last force, norms may demand that the technology designers and implementers adhere to some standards for example ISO standards among others which may be difficult for them, this impacting the impacts of the technology. Part four: Disruptions
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CROWDSOURCING AND SPORTS INDUSTRY5 The sportsindustriesentailsa lotof processes. Someof these processesinclude advertising,provisionofequipmentincludingapparels,licensing,publication,andsquad arrangement to mention a few. This section, however, presents a brief overview of the equipment as well as how crowdsourcing may impact the process. Sports equipment include balls and apparels or wearable. Team managers are tasked with design of equipment for sports activities. Sports equipment are highly user centered to support maximum performance of the user (Schemmann, Herrmann, Chappin & Heimeriks, 2016). Sports equipment manufacturers must therefore utilize the technological innovation along with ideas from various individuals to produce the best equipment for effective performance. Considering people’s perceptions in making such decisions leads to innovative products that meet the needs for the intended users. The designers also need to test and evaluate the characteristics as well as performance of the design to ensure a high quality product and a greater user satisfaction. The crowdsourcing technology is changing the apparel equipment design and manufacturing in future. The following shows how this process is impacted by the technology. How crowdsourcing would affect equipment process in sports industry Crowdsourcing may change the equipment process in various ways. It can enable engagement and participation with fans in choosing the best design for maximum performance of users. From a professional view point, brands may not solely rely on fan generated decision making. Before the disruptions, brands would involve research in the process to come up with the best product for users which may.
CROWDSOURCING AND SPORTS INDUSTRY6 Figure 1: The process before change Crowdsourcing is set to eliminate the research phase. Instead of research, brands will incorporate insights from the audience more closely into the design. For instance, brand may want to come up with a technology in sports industry. The sports organization may invite its fans to make an initial submission of the product. After then, a few submissions from fans may be chosen and put through a pitch competition where the submissions are evaluated by experts and professionals in the industry. The winning and a runners up submission is selected on basis of its efficiency and effectiveness as well as how favorable it is to the user. This can lead to a product that is more favorable to users thus improving the performance which consequently enhance the brand’s business. As such, sports companies can look at the technological innovation beyond themselves.Theorganizationscannotaccessallanswersbythemselves.Crowdsourcing technology proven to be one of the most effective way to find ideas from audience.
CROWDSOURCING AND SPORTS INDUSTRY7 Figure 2: The process after change Conclusion In summary, this article is devoted to examining the potential impacts of crowd sourcing in sports industry. We have studied the technology and its potential disruption in the industry as well as regulations and ethics that may affect its use. Based on the analysis, it can be concluded that the technology can lead to a significant change in sports industry.
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CROWDSOURCING AND SPORTS INDUSTRY8 References Allen, T. C. (2014). Social media: pathologists' force multiplier.Archives of Pathology and Laboratory Medicine,138(8), 1000-1001. Brabham, D. C. (2013).Crowdsourcing. Mit Press. Chang, J. C., Amershi, S., & Kamar, E. (2017, May). Revolt: Collaborative crowdsourcing for labeling machine learning datasets. InProceedings of the 2017 CHI Conference on Human Factors in Computing Systems(pp. 2334-2346). ACM. Elmore, K. L., Flamig, Z. L., Lakshmanan, V., Kaney, B. T., Farmer, V., Reeves, H. D., & Rothfusz, L. P. (2014). mPING: Crowd-sourcing weather reports for research.Bulletin of the American Meteorological Society,95(9), 1335-1342. Fedorenko, I., Berthon, P., & Rabinovich, T. (2017). Crowded identity: Managing crowdsourcing initiatives to maximize value for participants through identity creation.Business Horizons,60(2), 155-165. Gruber, T. R., Cheyer, A. J., & Pitschel, D. W. (2016).U.S. Patent No. 9,280,610. Washington, DC: U.S. Patent and Trademark Office. Kosonen, M., Gan, C., Vanhala, M., & Blomqvist, K. (2014). User motivation and knowledge sharing in idea crowdsourcing.International Journal of Innovation Management,18(05), 1450031.
CROWDSOURCING AND SPORTS INDUSTRY9 Schemmann, B., Herrmann, A. M., Chappin, M. M., & Heimeriks, G. J. (2016). Crowdsourcing ideas: Involving ordinary users in the ideation phase of new product development.Research Policy,45(6), 1145-1154. Williams J. (2016). “An English soccer club turns fantasy sports into reality.” The New York Times. Retrieved on 26thAugust 2019 from: <https://www.nytimes.com/2016/09/21/sports/soccer/united-london-england-fantasy- sports.html>