Cruise Industry Report

This report explores the economic impact of the cruise industry, ports and infrastructure, role of technology, laws and regulations, and trends in the tourism market. It highlights the growth of the UK ocean cruise market, the development of port infrastructure, the use of technology in improving cruise services, and the importance of safety regulations. The report also discusses the trends in the cruise industry, including targeting new demographics and sustainable practices.

Cruise Industry Report

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Economic impact of cruise industry............................................................................................3
Ports and Infrastructure...............................................................................................................4
Role of technology in cruise industry.........................................................................................4
Laws and regulations related with cruise industry......................................................................5
Trends in tourism market............................................................................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The term international tourism comprise inbound and outbound tourism and it undertake
all activities of resident visitor that exists outside the country. In simple terms, international
tourism refer to tourism which take place across or cross the national border. Globalisation
develop tourism a popular global leisure activity specifically, current status of cruise industry is
developed and it address perspective that support to understand economic impact of cruise
industry, ports and infrastructure, role of technology for increase number of tourist within a
country (Andrew, 2014). This report is written from perspective of Fred. Olsen cruise deals and
it is explained as an affordable, traditional and quintessentially British Cruise service. In the last,
role of laws and regulations and trends in cruise tourism market will also highlight in this report.
MAIN BODY
Economic impact of cruise industry
The UK ocean cruise market develop and experience positive growth rate over the last
few decades. Number of cruise passengers from UK and Ireland reach over two million in year
2018. Economy of UK is increased because more than two million individuals consume services.
It results that UK and Ireland, enhance number of steady growth from previous years through
which profits within organisation is increased with rapid speed
(https://www.statista.com/topics/5966/cruise-industry-in-the-united-kingdom-uk/). Behind
Germany, organisation is account for second biggest source of market that exists in Europe. This
results the number of visitors at port is increased and it is used to perform work with analyse of
different routes. The number of cruise ship calling at port across country overall increasing each
year. Southampton is recognised as a leading port for cruise travels of United Kingdom and
around 16.5 million passenger enter and exit from port (Brida, Bukstein and Tealde, 2015).
Various global cruise companies make marketing holidays for British traveller, Atlantic cost and
transatlantic in UK, define as one of busiest in Northern Europe and it explain about British
traveller, some of which effective cruise lines states to undertake about cruise port. This also
states about develop of cruise ships that aids for performing work across global world such as to
increase number of passenger and tourist in world. This also define about all task and it engage
results through which person states longer growth for increase in analysing subsidiary of tourism
events that take place in organisation with more efficiency.

Ports and Infrastructure
British association publish new research and it demonstrates that UK ports and terminal
generate an estimation of £1.7 billion for port infrastructure. The development pipeline define
about Nichol focus on development of different aspects that improve number of ports within UK.
Along with this infrastructure and development of port define about potential scale as it aids
person for increasing potential scale of UK port's investment. Fred. Olsen provide their cruise
services in global world and it define that ports are generated for better planning as it aids to
discuss financial and operational aspect of infrastructure to generate projects that ensure plans
are generated with develop of appropriate connection with other countries. This define number of
ports is developed by analyse and identify of different purpose that consider to generate plans
through which ports are designed for both purpose whether, for passenger or transport products
from one place to another (Hall, Wood and Wilson, 2017). One of the major project for
development of infrastructure define about development of project Aberdeen's £350 million and
it aids to generate longer project. Once all facilities among South Harbour is completed than it
allow a large of activities to be decommission from different places. It result all task of Cruise
company is completed at a same place. Moreover, expansion of business is done at a large place
through undertaking different areas approximately to engage 125,000 square meter
(https://www.maritime-executive.com/article/u-k-ports-investing-billions-in-infrastructure).
Role of technology in cruise industry
Technology implement a stunning presentation at different places and it is used for
performing task with unveiled to generate and manage different results related with innovation.
This also define about develop of different work that aids to give back all perspective for
reducing the wastage of time. It also generate results through which events are booked with
motive of improving cruise services. The early side of events define bold and broad program and
it helps to give services that aids towards perspective which helps to interact with individuals in
proper manner. Facial recognition technology track all persons to understand and identify
different points that consumer cruise travel service. It results safety perspective of individuals is
increased (Hung and et. al., 2019). The progress with technology of respective organisation is
used to invent about a lot of new technology factors. Wearable device and software already
available in market and this aids cruise companies to perform their work in an innovative
manner. Example- Electronic bracelet is provided for increase the ability of opening cabin door

with no efforts and it define no keys are required at any point. So it empower passenger for
planning different schedule with help of smartphone and electronic bracelet. This result all work
is completed in an appropriate manner and it also generate large streams of cruise services is
managed in proper manner.
Laws and regulations related with cruise industry
Cruise ship passenger share different hazards such as bad weather conditions, conflicts
between passenger, danger from pirates etc. So it is important for respective organisation to
perform all work with safety laws. UK government undertake aspect that inspect and enforce
three different layers related with international law and other requirements. Port states is first
rule and as per this rule cruise ship undertake full authority to ensure that management follow all
local, national and international regulations (Papathanassis, 2019). Coast guard, CDC, EPA etc.
and they are responsible to ensure that review about all port safety. All country register
themselves with undertake of countries regulation and it undertake about flag state in which
individuals inspect about which all ships that ensure about development of rules and states them
with national and international requirements. Along with this management compliance about all
rules that aids cruise industry to perform their work in an organised manner through registering
country flag within a state.
Trends in tourism market
Global cruise industry is growing and it evolve various companies to increase their target
market area. Organisation are targeting new demographic aspect and it aim for new destinations
for increasing their market share. The first trend that is appeared within cruise states about
extremely target of individuals that belong to age of 18 and 44. It also refer ships are registered
by analyse of inspecting different geographical area that match with cruise line international
association. With the year 2025, member of cruise line international association define about all
concern that embark about all perspective which improve sustainability of organisation in market
(Wang and et. al., 2014). So safety and use of health are important factors that aids persons and it
work as a trend for organisation to manage all task in proper manner to improve sustainability in
market. Moreover, communication service work as an important factor and this aids individuals
or tourist companies to engage in business. It also define work is completed by understand of all
segments related with cruise market.

CONCLUSION
With the analyses of above report, it is concluded that cruise industry perform an
important role within a country to enhance it's economy by engage of large number of tourist.
With improve in cruise service and number of tourist the turnover of foreign exchange is
increased within a country. Along with this by analyse of ports and infrastructure transport
services to increase market area is also improved. In the last, rules and regulations is also
understand for performing all organisation work in an ethical manner and it also improve
company goodwill in international market.

REFERENCES
Books and Journals
Andrew Jr, O.C., 2014. The globalization of the cruise industry: a tale of ships. Worldwide
Hospitality and Tourism Themes, 6(2), pp.138-151.
Brida, J.G., Bukstein, D. and Tealde, E., 2015. Exploring cruise ship passenger spending patterns
in two Uruguayan ports of call. Current Issues in Tourism, 18(7), pp.684-700.
Hall, C.M., Wood, H. and Wilson, S., 2017. Environmental reporting in the cruise
industry. Cruise ship tourism, (Ed. 2), pp.441-464.
Hung, K and et. al., 2019. An overview of cruise tourism research through comparison of cruise
studies published in English and Chinese. International Journal of Hospitality
Management, 77, pp.207-216.
Papathanassis, A., 2019. The growth and development of the cruise sector: a perspective
article. Tourism Review.
Wang, Y and et. al., 2014. Selecting a cruise port of call location using the fuzzy-AHP method: A
case study in East Asia. Tourism Management, 42, pp.262-270.