Understanding the World of Cruise Tourism - Informational Poster

Introduction
The origin of cruise tourism industry can be traced back to early
years of the 19th century as travelling by ships was the only means of
travelling overseas. Cruise tourism is premium for of travelling
which includes all-inclusive holiday on a cruise ship for at least 48
hours in which the ship calls at several posts or cities. Key providers,
destinations, activities, sub-types, statistical data, facts, impact,
refulgence multiplier, leakage effects, consumer profile, future trends
and SWOT analysis of the cruise ship industry is included in this
informational poster.
Destinations/ activities/ sub-types
•British Ports Association: This is a key organization for the cruise
tourism industry in UK as it represents key maritime travelling gateways
of UK. The association is national membership for ports and represents
interests of operators who manage 86% of UK port traffic. This
organization plays an important role in timely movement of cruise ships to
various UK ports.
• Carnival Corporation and PLC: This is one of the key players in
global cruise tourism industry and is the worlds largest travel leisure
company with combined fleet of over 100 vessels across 10 cruise brands
(Han and et. al., 2019). This company is main competitor in cruise
tourism industry and plays a significant role in setting future trends in the
cruise tourism sector.
• Disney Cruise Line: This company is one of the most poplar cruise
line operation and is subsidiary of The Walt Disney company. The reason
behind high popularity of the cruise tourism organization is that it offers
luxury cruise experience along with famous Disney IP. This is a key
player in the tourism industry as it operates four globally successful cruise
Holiday ships.
• Maritime and coastguard agency: This government authority works
to prevent loss of life at sea and is responsible for implementing British
and International maritime law and safety policy. This agency plays an
important role in ensuring safety of passengers travelling on cruise ships
and cruise tourism organizations have to collaborate with the government
agency to gain high level of safety during various cruise travels.
– Destinations Activities and Sub-types
• Cruise Tourism Destinations: The most popular cruise tourism
destinations for UK cruise travelling are Madeira Island in Portugal,
Canary Islands, Bahamas, Bermuda and Canary Islands. In addition to this
travelling in transatlantic cruise is also poplar as it involves reaching
poplar destinations.
• Cruise tourism activities: The modern cruise ships offer various
entertainment and leisure activities to their consumers alongside dining
and accommodation services. This includes casino, water slides, rope
course, zip-lining, simulation surfing and nightclubs which can be used
passengers to enjoy cruise nightlife.
• Cruise tourism sub-types
•Ocean Voyages: This sub-type of cruise tourism includes travelling from
one point to another crossing major body of water such as Antarctica
Ocean Voyage.
•River Voyage; In this cruise travelling sub-type the cruise ship travels
across a body of river or canal and the travelling is focused on exploring
the heritage and culture of the region which is being toured. This includes
Rhine and Viking shores voyage which involves travelling Basel to
Bergen across the river Rhine.
Conclusion
It is concluded from the above report that the travel and
tourism sector of UK is enlarged and also has great potential
in increasing the economy of UK. Under the tourism sector
the Cruise tourism sector has gained and advanced popularity
and profitability as consumers in this industry are from rich
sector and also has a trend of organising their life big events
like marriage anniversaries, birthday's over the cruise. Also it
is concluded that the quality of the service is the biggest
strength of this tourism sector. The cruise tourism sector
increase their marketing strategies in order to grab the
opportunities occurring in the market.
Future trends
Key providers/ organizations
•British Ports Association: This is a key organization for the
cruise tourism industry in UK as it represents key maritime
travelling gateways of UK. The association is national membership
for ports and represents interests of operators who manage 86% of
UK port traffic. This organization plays an important role in timely
movement of cruise ships to various UK ports.
• Carnival Corporation and PLC: This is one of the key
players in global cruise tourism industry and is the worlds largest
travel leisure company with combined fleet of over 100 vessels
across 10 cruise brands (Han and et. al., 2019). This company is
main competitor in cruise tourism industry and plays a significant
role in setting future trends in the cruise tourism sector.
• Disney Cruise Line: This company is one of the most poplar
cruise line operation and is subsidiary of The Walt Disney
company. The reason behind high popularity of the cruise tourism
organization is that it offers luxury cruise experience along with
famous Disney IP. This is a key player in the tourism industry as it
operates four globally successful cruise Holiday ships.
• Maritime and coastguard agency: This government authority
works to prevent loss of life at sea and is responsible for
implementing British and International maritime law and safety
policy. This agency plays an important role in ensuring safety of
passengers travelling on cruise ships and cruise tourism
organizations have to collaborate with the government agency to
gain high level of safety during various cruise travels.
References
•Fernández-Morales, A. and Cisneros-Martínez, J. D., 2019. Seasonal
concentration decomposition of cruise tourism demand in southern
Europe. Journal of Travel Research, 58(8). pp.1389-1407.
•Han and et. al., 2019. Vacationers’ norm-based behavior in developing
environmentally sustainable cruise tourism. Journal of quality assurance
in hospitality & tourism, 20(1). pp.89-106.
•Hung and et. al., 2019. An overview of cruise tourism research through
comparison of cruise studies published in English and
Chinese. International Journal of Hospitality Management, 77. pp.207-
216.
•Vega-Muñoz and et. al., 2020. In search of ‘a research front’in cruise
tourism studies. International Journal of Hospitality Management, 85.
p.102353.
•Renaud, L., 2020. Reconsidering global mobility–distancing from mass
cruise tourism in the aftermath of COVID-19. Tourism
Geographies. 22(3). pp.679-689.
Threats
The weak social media engagement
of the different organisations
operating different cruise ships is
the major threat as in the current
trend of social media advertising
this tourism sector.
Strengths
The cruise tourism is able to
charge their customers premium
price because of their extra
ordinary, high quality services.
Opportunities
With the downfall in the economy of UK
after the COVID-19 the company's under
the cruise tourism type and other travel
industry has a great opportunity to pursue
their aims and objectives in relation to
economies of scale to increase the UK's
economy.
Weakness
There is high staff turnover in this
sector of travel and tourism as the
the employees working over the
ships, near sea ports face major
health issues due to the weather,
food and water.
SWOT Analysis
Key facts, statistics and
impacts
Customer profile
In the travel and tourism industry the customers are diversified in terms
of income, occupation, lifestyle and other aspects also. The most common
thing among all the customers of this industry is that they all are ready to
pay premium prices in order to gain the life experience of the cruise.
Under this tourism industry the consumers that can afford a yearly trip or
trip twice a year are targeted mostly as they mostly prefer a new trip
experience that provide them luxury stay and other food and playing
activities. The customers or the passengers are mostly in love or fond of
ships, water, ports etc. the customers are of both gender and most
prominent age group that visit and take the services of cruise are from 22-
50 years. Under this there are many business man and women category as
the there is new trend of business trips and meetings on cruise.
After the Covid-19 the scenario of the travel and tourism sector has been
changed immensely, so are their statistics. Organisation like Royal Caribbean
Cruises has changed its organisational statistics and statistics of UK cruise
tourism sector by becoming the first cruise line that is fully vaccinated.
Travel and Cruise tourism type The Travel and Cruise tourism type itself is a huge future trend as
visitors, passengers, travellers are highly engaged to travel, visit and
stay at the cruise ships. This tourism sector has been growing fast and
also there are many emerging and future trends. Some of the future
trends of this industry of travel and tourism are discussed below:
In future there is trend of occurrence of customized products and
services in the Cruise ships and also their will be personal parties,
events, marriages etc. This trend of customers of the Cruise tourism
will bring huge profitability and productivity in this industry and also
the craze of ships and cruise will grow exponentially.
After the occurrence of the Covid-19 there is the huge trend of
working and playing together this trend is the future of the Cruise
tourism sector. Under this trend the people want both enjoyment and
working at same place which is the most possible at the Cruise
tourism as this tourism provides a peaceful view to enjoy for work
and other exciting activity like a casinos, dancing etc. for the playing ,
From the abo2020 in respect of passenger ticket revenue and on board and
other revenues. As per the above statistics and graphs the Carnival
corporation & ve data represents the revenue of the world's largest cruise
line operators in 2019 and plc had a total revenue of $20.82b but has
major downfall in year of $5.59b due to the Covid-19,.
As per the above information the Cruise industry of the travel and tourism has
been majorly disrupted due to the global pandemic. In the month of may 2020 it
was expected that the global cruise operations will resume by August 2020.