Cruise Ship Tourism | Assignment

Cruise Ship Tourism

Cruises Ship Industry
These are the big and huge passenger ships which are mainly used by people to go on
vacations around the world. These ships are used to carry passengers on tours or voyages. These
types of tours or voyages are called as "Shore Excursions". These cruise ships used to take about
two-to-three- nights round voyage or trips and without going to any of the ports of call (Chua, et
al., 2015). Nowadays, many of these modern cruise ships are removing some of its qualities of
seakeeping. It has also added facilities to serve to the tourists along with providing them
"Balcony-laden floating condominiums." Nowadays Cruising is becoming an important part of
the tourism industry. The total market of around $29.4 billion is calculated per year of cruise
industries and carrying more than 19 million passengers worldwide as per the report of 2011.
The rapid growth of these industries can be seen every year building about nine or more newly
built ships since 2001 (Maragkogianni and Papaefthimiou, 2015).
A rapid growth in the Australian cruising sector can be seen with the new assessment of
the economic value of the industry. Passengers are easily ready to spend around $1.2 billion
when they came for travelling and the cruise company is ready to spend around $710m for the
stay facilities to the passengers like by catering them drinks, port charges, fuel and other many
more amenities. Australia’s love for Cruise ships is increasing at rapid growth. Every year it has
been concluded that Australians are ready to spend more time in ashore visiting and sailing in
local waters by these cruise ships during their holidays (Ziolkowski, 2014). It is a good thing for
the economic benefits for the ship industry businesses and communities.
One of the most appealing cruise destinations of the world is Australia and in the whole
world, there are a greater number of this Australian cruise. Cruise shipping is one of the essential
parts of the tourism which improves the tourism planning. For Australian tourists, cruising is
becoming popular with the continuous growth in the number of passengers year after year and it
is expected to be continuously grown like this (Thomas and Stockl, 2015).
The world’s largest cruising industry is Carnival Australia and is focusing on taking
more than one million Australian passengers on a cruise holiday by 2020. All the cruising
operators are very active in Australia. The fastest-growing cruising markets in the world is in
Australia. Due to the increase cruise scene in Australia, it is becoming a magnet for a huge range

of cruise ships around the whole world (Dwyer, 2003). The best ship amenities of the cruise
include Skydiving, sea-gazing, slides, ice-bars and snow rooms, escape rooms etc.

Three major Cruise Corporations
Carnival corporation
The headquarters of the carnival cruise line is in Doral, Florida which is a part of
Carnival Corporation. Its logo is the funnel in a shape of whale's tail with white, and blue
colours. Based upon the passengers of the fleet it is ranked first on the list of largest cruise lines.
It is a type of wholly-owned subsidiary founded by Ten Ariston on March 11, 1972, with its
headquarters in Doral, Florida, US (Kwag and Lee, 2009). It serves its area worldwide and
making only cruise ships. It is among the first largest operator of ship. This operator was
estimated to hold about 8.9% in the year 2018 and about 22.0% of passengers. Arison Hasalso
promote the cruises for the people and it has become financially very successful in the market
industry of cruise (Kleeman, 2014). Carnival Corporation has launched new carnival ship
programs in 2004. At that time that ship get cancelled but they have made a new project. Some
of the Carnival ships are as follows- Carnival Panorama, Carnival Horizon, Carnival Vista and
Carnival Breeze etc.
Royal Caribbean
It is cruise line located in Norway in 1968 and was completely owned subsidiary since
1997. As per the passengers, it is the largest cruise line. It also controls the other four largest
passenger ships. Formally it is known as Royal Caribbean Cruise Line and it's a type of
subsidiary ship. The Royal Caribbean is founded in 1968 in Norway. Its headquarters are situated
in Miami, Florida, US. The three Norwegian shipping companies named as Anders Wilhelmsen
and Company, I.M Skaugen and Company and Gotaas Larsen (Sciozzi, et al., 2015). The first
ship under this company is included in the song of Norway. It was the first royal ship under this
market ship industry. Song of America was launched in 1982 by Royal Caribbean. Some of the
calls of ports include US ports like Fort Lauderdale, Florida, Port Miami, International ports like
Port of Barcelona, Port of Vancouver etc (Kuwomu, et al., 2013). It was awarded as “Best Cruise
Line Overall” 2016 by Travel Weekly and Cruise Line of the year 2018 by Cruise daily.

Norwegian Cruise Line
In short, it is also called as Norwegian. It is declared as the third-largest cruise worldwide
in terms of passengers. It is also wholly owned like Royal Caribbean Cruise Line and its parent
company is Norwegian Cruise Line Holdings. It's a type of tourism industry founded by Ted
Arison situated in Miami, Florida, US and it also serves its amenities worldwide by providing a
large number of Cruises around the world (Caiazza, 2012). It expands its business to other parts
of the world like Europe, Bermuda and Hawaii. It has also launched its cruises in Australia. It
also got an opportunity to travel its ships using US flag outside the United States (Veronneau and
Roy, 2012). According to The Miami New Times, it has reported that the Caribbean is the best
choice of the voyage as the present coronavirus can only survive in cold weather and cannot
survive in the hot temperature. So, the managers are convincing the customers to sail to the place
where the cruise will travel to end this coronavirus as they will be sailing to hot place this year.

Norwegian Cruise Line Holdings
It was the first company to remove the fix dining times for the passengers and provided
guests with the facility of travelling to the destinations around the world (Adams, et al., 2017). It
welcomes its guests with a wide variety of dining options and complimentary with a large
number of entertainment options like live music and various comedy shows that are a perfect
entertainment combination for any traveller. In the upcoming years, Norwegian has committed to
providing with more new innovative facilities for cruise industry. The guests are served best on
the Norwegian Cruise and this is the reason they are the best onboard experience compared to
other cruises. This is also the reason they are the World’s Leading Cruise Line (Steighorst,
2015).
Talking about the environmental commitment of Norwegian one can feel very
comfortable on the cruise. They have committed their passengers to be the responsible corporate
citizen by increasing the knowledge and awareness along with respect for the girls and women. It
also values to save natural resources and consider this to be part of success. It always focuses on
providing to best facilities to their passengers by maintaining the cleanliness and healthy marine
environment to the passengers. The main focus of the Norwegian Cruise Line is to create a
healthy, clean and safe environment to the travellers (Kizeilewicz, 2017). The main destinations
of Norwegian Cruise Line involve Africa, Alaska, Australia and New Zealand, Bermuda, Hawaii
and many more. There are 17 Norwegian Cruise Line ships – Norwegian bliss, Norwegian
breakaway, Norwegian Dawn, Encore, Epic, Gem, Gateway, Jade, Jewel, Joy, Pearl, Sky, Spirit,
Star, Sun and Pride of America. There are two private islands of Norwegian lines: Harvest Coye
in Belize and Great Stirrup Cay in the Bahamas.
This is a leading company of cruise in the world. These ships have a wide range of
itineraries and activities. During its sail out it makes some stops in South America, Asia,
Australia and India also.it means it sails out of total 12 American ports of North. This cruise line
has a policy of "bigger is better." It has so many entertainment places on the cruise itself. It has
designed the ship so that it can offer all the things of entertainment and dining at the same place
and easy to navigate together. It has standard and hygienic cabins to sit (Pallis, 2015).
Norwegians ships are mainly modern ships and it mainly has staterooms which fit better for a
five-person family. It also provides the facility of booking adjoining rooms. The rooms of

Norwegian Cruise Lines are friendly with low prices of rooms. There is no particular time for
dining. It is the only cruise line offering freedom and flexibility.
The Norwegian cruise line is mainly known for the entertainment activity. The top-
ranked Norwegian cruise line is Norwegian Joy. One more good quality of Norwegian Cruise
Line ships is that there is no availability of Alcohol which is injurious to health. There are no
plastic bottles offered to the guests in Norwegian lines. The ships of Norwegian Line sail to
nearly 300 of the world’s best destinations. This cruise holdings include as one of the most
important and better cruise line holdings that serves more services to the people and attracted the
customers towards using the different services (Saviolli and Zirulia, 2015). It is based in the
United States and also supporting in providing a good environment for the people that use their
services. This cruise line holdings included as the third largest line in all over the world. This
ship operates a fleet of passenger cruise ships. The several aspects of the cruise can be managed
and operated by the cruise ship holdings.
This line controlling the 8.7% and marketed by the passengers as of the year 2018. The
total revenue of these line holdings s about 606 crores USD as analysed in the year 2018. The
Norwegian line are large which can carry the 1,936 and 4,266 passengers. This also achieves
many destinations all over the world and improve the overall process of the line holdings. This
line is good as compared to several other line holdings. Every service of this cruise line holding
is best and they attract the several passengers towards them and it increases the overall business
of the Norwegian line holdings. The Norwegian holdings include several ships and these ships
are treated as the best ship in the overall world and it improves the overall services in the world.
The Royal Caribbean and Norwegian both are similar in services and standards. However,
Norwegian has several modern technologies that do not have by Royal Caribbean. The carnival
is also good but it is less innovative as compared to the Norwegian. So, among all the cruise
lines, Norwegian is treated as the best cruise line.

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