Corporate Social Responsibility (CSR) Activities of Starbucks

CSR

Executive summary
CSR is an integral part of business operations. The essay discussed the CSR activities of various
firms in the industry. Carroll’s pyramid of responsibility describes the primary and secondary
responsibilities of the organization. Triple bottom line is being discussed. More emphasis is
being given to what and how Starbucks undertake CSR activities. A comparison of different
CSR model have been discussed such as Friedman model, Triple bottom line, Carroll’s model
and corporate citizenship model.

Contents
Executive summary.....................................................................................................................................1
Introduction.................................................................................................................................................3
Analysis and discussion...............................................................................................................................3
Conclusion.................................................................................................................................................12
References.................................................................................................................................................13

Introduction
With the increasing pace of globalization and liberalization, currently CSR has evolved as an
integral concept in the business. It has almost inseparable part of business operation. CSR is
important in today’s world as consumers always look of the company who is extremely loyal and
provide high quality goods. The assumptions of organization’s role is not just to make profit has
been widely accepted in the current society. Traditional view of company and how it works is
implied in organization`s sole responsibility is relied to shareholders that are owners of the
company because people who have invest demands return on their investment. Stakeholders of
company includes suppliers, employees, state, consumers, environmental groups, employees and
other interest groups of company (Kiliç, Kuzey, and Uyar, 2015). A discussion of Starbucks have
been analyzed that how it performs its CSR activities to have a good public image. Various
models of CSR such as Friedman CSR model, corporate citizen model, triple bottom line and
Carroll’s pyramid have been discussed.
Analysis and discussion
Corporate Social Responsibility is a business based approach which contributes to long-term
sustainability development by availing environment and economic benefits all stakeholders. CSR
is a concept that can understand and implement differs for every company. CSR is a wide
concept which addresses certain topics such as corporate governance, working conditions and
human rights contributing to commercial growth. The aim of CSR is to contribute changes
towards sustainability. Companies can achieve remarkable endeavor with certain CSR initiatives.
It is the integration of other socially beneficial practices and programs in business model (Lueg
et al., 2015). It aims to enhance the long-term profits for offline businesses that enable them to
create more efficient and attract the positive attention (Chen, Hung, and Wang, 2018). It analysis