Corporate Social Responsibility and its Impact on Profitability

Corporate social
responsibility

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN – BODY ...............................................................................................................................3
Models of social responsibility........................................................................................................3
CSR- ..........................................................................................................................................4
Triple bottom line- ....................................................................................................................5
Stakeholder theory- ....................................................................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES ...............................................................................................................................8

INTRODUCTION
Corporate social responsibility refers to an effective term that is used to enhance the
profits and revenues on the international and domestic market by fulfilling the goals related to
the society and engaging in the ethically oriented approaches. It is a type of social model that is
used to helping the companies to be accountable on the societal nature towards there
shareholders, public and to itself by increasing the image in the marketplace. This study is based
on the small medium company that is APS group in UK that is the prominent company who
provides the services like print management and production, agency services for handling
accounts, design etc. managing brands of the companies etc. to the people in the innovative way.
This essay report includes the various types of models of social responsibilities so that
organisation may enhance their profit margin and sales with longer sustainability in the
marketplace. It also helps in providing the knowledge related to the social responsibility of the
firms and how their behave to fulfils it for gaining the high market share in the domestic and
international market(Unit, Star and SmartWay, 2015).
MAIN – BODY
Corporate social responsibility
This term defines as an essential responsibility of an individual, group of individuals and
companies to show their best on the welfare of the society and environment as a whole. It is also
resemble as a social responsibility. It is mainly important for the investors who invest their
money for not focusing on profits but focusing on benefits of environment and society and for
customers it helps in enhancing their living standards with good health benefits. This essay
report can shown the social responsibility of the APS group. This company can provides the
varieties of services to their clients who want to accepts the positive change. It involves the
basically three theories like CSR, triple bottom line and stakeholder theory on the basis of which
social responsibility concepts can be understood. It is based on clarify the discussion on the
statement i.e. social responsibility of an organisation helps in increasing their revenues by using
various theories of the social responsibilities that also helps in reflecting the companies socially
responsible behaviour, and it can be shown below(Carroll, 2015).