Impact of CSR Activities on Partnership in Overseas Market

CSR and
PARTNERSHIPS

Abstract
Corporate social responsibility is the activities or method through which a company able
to support social community and environment in successful manner. By conduct CSR activities
an organization management able to enhance their business because this will leads to attainment
of numbers of benefits such as increase in customer’s base, market shares, profitability ratio,
attract investors and many more. Research is based on a company Unilever which is conducting
business from 1929 at the worldwide level. It is conducting its business in retail sectors as well
as they offer consumer goods and services. The head office of respective company is located at
the United Kingdom. The primary aim of conducting this report is to determine impact of CSR
activities of a firm on their partnership at the overseas market. In order to this, project manager
first determine concept of corporate social responsibilities after that they determine CSR
activities which a company may conduct for attract more partners at overseas market. in addition
to this they also determine impact of CSR activities on the partnership as well as it also explain
about the activities or practices which may conducted by Unilever for attracting more partners at
overseas market.

Acknowledgements
I would like to thank everyone who helped me in conducting my desertion properly and
on time. First of all I would like to thank my parents and my professor who support me with their
love, understand and guidance which help me in conducting project successfully. Secondly I
would like to thank my committee members who show patient and always guide as well as
advice so that I accomplish project properly. Thanks you all for your unwavering support.

Contents
Abstract ......................................................................................................................................................2
Acknowledgements ....................................................................................................................................3
Research Topic – CSR (corporate social responsibilities) and Partnership...................................................5
Introduction ................................................................................................................................................5
Research aim...........................................................................................................................................5
Research objectives.................................................................................................................................5
Research Questionnaire...........................................................................................................................6
Preview the report structure ..................................................................................................................6
Limitation ................................................................................................................................................7
Literature Review........................................................................................................................................7
Research Methodology..............................................................................................................................11
Research methods.................................................................................................................................11
Research rationale.................................................................................................................................11
Research design.....................................................................................................................................12
Data collection method.........................................................................................................................12
Sampling method...................................................................................................................................12
Limitation of research............................................................................................................................13
Data analysis .............................................................................................................................................13
Conclusion ................................................................................................................................................20
Recommendations ....................................................................................................................................22
REFERENCES..............................................................................................................................................24

Research Topic – CSR (corporate social responsibilities) and Partnership
Introduction
Corporate social responsibilities is considered as types of international private business
which is self regulation that objective is to contribute to the societal goals of the philanthropic,
charitable or activist activities in order to engage as well as support volunteering or ethically
conducted practices (Abbas, 2020). Through this a company able to conduct attracts more and
more customers, media, government and investors that lead to enhancement of business or
business growth. The respective report is based on the determining the impact of CSR activities
on its partnership at the overseas market. The research is based on the Unilever Company which
is conducting its business at the retail sector and it is introduced at 1929. The head office of
respective company is located at United Kingdom as well as their business at the global market.
The main of conducting respective report is to determine impact of CSR activities of a company
on its partnership in overseas market. Here researcher will determine the concept of corporate
social responsibilities and it also determines main CSR practices on Unilever and its partnership
in overseas market. Moreover it also include evaluation of corporate social responsibilities
activities on Unilever and on its partnership in overseas market
Research aim
To explore the impacts of CSR (Corporate social responsibilities) activities of a company
on its partnership in overseas market. A study on the Unilever.
Research objectives
 To understand the concept of corporate social responsibilities.
 To determine the main CSR practices a company may conduct at potential marketplace.
 To evaluate the impact of corporate social responsibilities activities on Unilever and on
its partnership in overseas market.
 To identify different CSR practices Unilever may adopt for attracting more partners at
overseas markets.

Research Questionnaire
 What is the concept of corporate social responsibilities?
 What are the main CSR practices a company may conduct at potential marketplace?
 What are the impacts of corporate social responsibilities activities on Unilever and on its
partnership in overseas market?
 What are the different CSR practices Unilever may adopt for attracting more partners at
overseas markets?
Preview the report structure
Abstract – This section of the researcher will include all the information which are mentioned in
the report. It is like a short of summary which include information related to all aspects of
research.
Acknowledgements – In this section investigator will acknowledge or thank their team mates,
senior and other person who help them in conducting research properly (Han and et.al., 2020).
Table of Contents – This will include page number and information which is mentioned at
respective page.
Introduction – This will include the information related to the topic which is impact of CSR
activities on the partnership of a firm at the overseas market. This section of report also includes
aim, objective and questions on which research is conducted.
Literature Review – In this project manager will conduct evaluation of research question
according to the perspective of other researcher
Research Methodology – It will include methods which are used researcher for gathering
authenticate as well as reliable information so that they able to attain the desire outcome
successfully.
Data Analysis – It will include the analysis of data which is gathered by researcher.
Conclusion – It is the summary form of the whole report (Iglesias and et.al., 2020).
Recommendations – This will include recommendations related to the further improvement.