Impact of CSR Activities on Partnership in Overseas Market

This report explores the impact of CSR activities on the partnership of a company in the overseas market. It focuses on Unilever and its CSR practices, evaluating their impact on partnerships. The report also discusses different CSR practices that Unilever can adopt to attract more partners in overseas markets.

CSR and
PARTNERSHIPS

Abstract
Corporate social responsibility is the activities or method through which a company able
to support social community and environment in successful manner. By conduct CSR activities
an organization management able to enhance their business because this will leads to attainment
of numbers of benefits such as increase in customer’s base, market shares, profitability ratio,
attract investors and many more. Research is based on a company Unilever which is conducting
business from 1929 at the worldwide level. It is conducting its business in retail sectors as well
as they offer consumer goods and services. The head office of respective company is located at
the United Kingdom. The primary aim of conducting this report is to determine impact of CSR
activities of a firm on their partnership at the overseas market. In order to this, project manager
first determine concept of corporate social responsibilities after that they determine CSR
activities which a company may conduct for attract more partners at overseas market. in addition
to this they also determine impact of CSR activities on the partnership as well as it also explain
about the activities or practices which may conducted by Unilever for attracting more partners at
overseas market.

Acknowledgements
I would like to thank everyone who helped me in conducting my desertion properly and
on time. First of all I would like to thank my parents and my professor who support me with their
love, understand and guidance which help me in conducting project successfully. Secondly I
would like to thank my committee members who show patient and always guide as well as
advice so that I accomplish project properly. Thanks you all for your unwavering support.

Contents
Abstract ......................................................................................................................................................2
Acknowledgements ....................................................................................................................................3
Research Topic – CSR (corporate social responsibilities) and Partnership...................................................5
Introduction ................................................................................................................................................5
Research aim...........................................................................................................................................5
Research objectives.................................................................................................................................5
Research Questionnaire...........................................................................................................................6
Preview the report structure ..................................................................................................................6
Limitation ................................................................................................................................................7
Literature Review........................................................................................................................................7
Research Methodology..............................................................................................................................11
Research methods.................................................................................................................................11
Research rationale.................................................................................................................................11
Research design.....................................................................................................................................12
Data collection method.........................................................................................................................12
Sampling method...................................................................................................................................12
Limitation of research............................................................................................................................13
Data analysis .............................................................................................................................................13
Conclusion ................................................................................................................................................20
Recommendations ....................................................................................................................................22
REFERENCES..............................................................................................................................................24

Research Topic – CSR (corporate social responsibilities) and Partnership
Introduction
Corporate social responsibilities is considered as types of international private business
which is self regulation that objective is to contribute to the societal goals of the philanthropic,
charitable or activist activities in order to engage as well as support volunteering or ethically
conducted practices (Abbas, 2020). Through this a company able to conduct attracts more and
more customers, media, government and investors that lead to enhancement of business or
business growth. The respective report is based on the determining the impact of CSR activities
on its partnership at the overseas market. The research is based on the Unilever Company which
is conducting its business at the retail sector and it is introduced at 1929. The head office of
respective company is located at United Kingdom as well as their business at the global market.
The main of conducting respective report is to determine impact of CSR activities of a company
on its partnership in overseas market. Here researcher will determine the concept of corporate
social responsibilities and it also determines main CSR practices on Unilever and its partnership
in overseas market. Moreover it also include evaluation of corporate social responsibilities
activities on Unilever and on its partnership in overseas market
Research aim
To explore the impacts of CSR (Corporate social responsibilities) activities of a company
on its partnership in overseas market. A study on the Unilever.
Research objectives
 To understand the concept of corporate social responsibilities.
 To determine the main CSR practices a company may conduct at potential marketplace.
 To evaluate the impact of corporate social responsibilities activities on Unilever and on
its partnership in overseas market.
 To identify different CSR practices Unilever may adopt for attracting more partners at
overseas markets.

Research Questionnaire
 What is the concept of corporate social responsibilities?
 What are the main CSR practices a company may conduct at potential marketplace?
 What are the impacts of corporate social responsibilities activities on Unilever and on its
partnership in overseas market?
 What are the different CSR practices Unilever may adopt for attracting more partners at
overseas markets?
Preview the report structure
Abstract – This section of the researcher will include all the information which are mentioned in
the report. It is like a short of summary which include information related to all aspects of
research.
Acknowledgements – In this section investigator will acknowledge or thank their team mates,
senior and other person who help them in conducting research properly (Han and et.al., 2020).
Table of Contents – This will include page number and information which is mentioned at
respective page.
Introduction – This will include the information related to the topic which is impact of CSR
activities on the partnership of a firm at the overseas market. This section of report also includes
aim, objective and questions on which research is conducted.
Literature Review – In this project manager will conduct evaluation of research question
according to the perspective of other researcher
Research Methodology – It will include methods which are used researcher for gathering
authenticate as well as reliable information so that they able to attain the desire outcome
successfully.
Data Analysis – It will include the analysis of data which is gathered by researcher.
Conclusion – It is the summary form of the whole report (Iglesias and et.al., 2020).
Recommendations – This will include recommendations related to the further improvement.

Limitation
Limitations related to the respective report are availability of limited resources, times and
funds (Jean, Wang and Suntu, 2020). Moreover, project manager will also experienced issues or
limitations related to the under experienced team members as well as they also faced limitation
due to less availability of information on the specific topic i.e. CSR and partnership.
Literature Review
 What is the concept of corporate social responsibilities?
As per the view point of Skye Scholey, 2020, Corporate social responsibilities (CSR) is
considered as a type of business which is self regulated with the objective of being socially
accountable. According to author there is no proper way according to which company will
conduct CSR practices in effective manner. It can be for the environment as well as socialist
development. Corporate social responsibility is considered as the management concept where
organization integrate environmental as well as social concerns in its business operations and
practices as well as it also include interaction with the stakeholders. Corporate social
responsibility is considered as method or technique through which a company can attain
environmental as well as social imperatives which is related to the Triple bottom line approach.
Moreover, it also help in achieving balance of economic as well as at the same time it help in
fulfilling the expectation of the shareholders and stakeholders. In respect of this, it is essential to
draw a distinction among the CSR that is determined as systematic business management
concept, sponsorships, charity or philanthropy (What Is Corporate Social Responsibility?, 2020).
In addition to this, it is also help a company in conducting valuable contribution to the poverty
reduction that directly enhance the reputation of an organization as well as strengthen their
brand. The key issues which an organization can evaluate are eco efficiency, environmental
management, responsible sourcing, labour standards, and stakeholder engagement, social equity,
and gender balance, human rights, anti corruption measures, employees and community relation,
human rights, good governance and so on. An effective implemented corporate social
responsibilities notion will bring a variety of competitive advantages (Jeon, Lee and Jeong,
2020). This will include increase in sales and profit, enhance entrance to capital and markets,
improved productivity and quality, operational cost saving, enhanced customer loyalty, lead
better decision making, process of risk management and so on. There are many CSR tools which

are used by an organization for being the path of CSR such as LAC (Life cycle assessment) this
will help in quantifies firm’s green house gas emissions according to which they can develop
plan for minimizing it. This will also help in analyzing environment and help in developing
report related to CSR or sustainability reports in order to access and share their negative as well
as positive contributions for the society as well as environment. This show that it is essential for
a company to conduct corporate social responsibility activities as that will help in attaining desire
goal as well as target successfully in the marketplace.
 What are the main CSR practices a company may conduct at potential
marketplace?
As per the view point of the kimberlee Leonard, 2020, there are major four aspects on
which corporate social responsibility of a company depend as well as that will also aid firm in
increase their goodwill and market value. These main aspects are based on the philanthropic
efforts, environmental conservation, organization diversity and labor practices and support
volunteer efforts. These are the main aspects on CSR activities of firm need to based for
attaining desire goal successful as well as attracting more and more customers, clients, investors ,
media and many more. Corporate social responsibility allow a company to adopt positive
changes which increase their market value as well as profitability ratio successfully (Kim and
Park, 2020). Through CSR activities or practices a company able to build trust, encourage social
change, raise awareness, support to reducing poverty, help in education and so on. There are
several corporate social responsibility activities which is conducted by a company in order to
support local communities and society, from which some main corporate social responsibilities
are mentioned below:-
 Minimize carbon footprints – In respect of this, an organization management will conduct
practices or operation which help them in minimising the carbon footprint at their
workplace. In context of this they may conduct several practices such as select appliances
which are energy efficient, conduct regular maintenance of heating as well as cooling
systems and many more.
 Improve policies for labour – According to this a company need to develop or improve
their policy, rules and regulation properly, while this they need to consider that those
policies must be based on need as well as requirement of the labour (Four Types of

Corporate Social Responsibility, 2020). This is so because through that they able to
conduct their work in effective as well as appropriate manner. Moreover this will also
increase company goodwill at the marketplace successfully.
 Do charity – In context of this CSR practices a company can do charity or donation for
the schools, hospitals, disable NGO, normal NGO and many more (Kim and Austin,
2019). This is so because through charity a company able to attract more and more
audiences which may be stakeholder, investors, local public and many others.
 Participating in fair-trade – According to this it is essential for a company to conduct fair
trade as well as it is essential for management to ensure that all the members of the
workplace are conducting fair trades in successfully manner. Moreover through this types
of practice an organization able to motivate and retain employees as well as it also help in
increasing market value.
 Provide education support – In respect of this, an organization may support to the
privileging children because through this practice of CSR they able to attract local
community which support them for conducting business (Kucharska and Kowalczyk,
2019). In addition to this an organization may also provide training as well as pre
placement offer in order to enhance their leaving standard impressively.
These all are the main corporate social responsibilities practices which are conducted by
a company as well as through these activities they able to attain their desire goal as well as
objective successfully.
 What are the impacts of corporate social responsibilities activities on Unilever and
on its partnership in overseas market?
As per the perspective of the article publish at the Brian Hill, 2019, in current time it is essential
for each and every company to conduct CSR (corporate social responsibilities) activities because
through it they able to attain their numbers of desire goals. That will include increase in sales,
profit, market value, customer attraction and many more. In addition to this it will also impact on
the partnership of a company as every firm want to conduct partnership with that company which
has effective market value as that will also help them in growth of business successfully (The
Impact of Corporate Social Responsibility on Organizational Stability, 2020). In respect of the
Unilever they conduct numbers of corporate social responsibility practices such as leads to
women empowerment according to which they teach local community women so that they can

do basic work as well as know their rights and value. Moreover respective company also conduct
donation, sponsorship and charity at the different programmes, school, college and hospital as
through this they able to attract media, society and government in effective manner. In addition
to this, these activities or CSR practices of Unilever help them in attracting more and more firms
who want to become the respective company partners this will help them in increasing their
market value as well as profitability ratio in successfully manner (Mahrinasari, 2019). Along
with this, effective corporate social responsibilities activities help respective company in
attracting partners as well as through which they can open new as well as innovative
opportunities for the business growth. Moreover, when respective company conduct partnership
at the national as well as international level they able to increase their market shares as well as
they also able to increase their customer base which directly leads to increase in sales and profit
(Nguyen and et.al., 2020). Unilever corporate social responsibilities help in enhancing their
reputations at the marketplace through which they get more effective partners which help them in
attaining desire goal as well as objective successfully.
 What are the different CSR practices Unilever may adopt for attracting more
partners at overseas markets?
As per the view point of Marc violo, 2020, according to author there are numbers of corporate
social responsibilities which a Unilever may adopt in order to attract more and more positive
promotion of their brand. There are numbers of corporate social responsibilities which are
conducted by Unilever which help them in attaining their desire goal by attracting more and
more investors as well as people toward them. By conducting effective CSR activities respective
company also able to develop their effective market goodwill as well as value which generate
opportunities for them related to the growth. Currently respective company is conducting
numbers of corporate social responsibilities activities or practices such as generate opportunity
for the women so that they being employed by conducting work as well as knowing their rights
properly (25 companies carrying out corporate social innovation, 2020). Moreover they also
develop proper strategies related to the fairness in the workplace by which their employees feel
motivated as well as encouraged which leads to attainment of desire goal and objectives in
successful manner. Respective company also use sustainable sources so that nature not get
harmed as well as they also use water supply according to the their usage in order to avoid its
wastage. In addition to this respective company also focus as well as promote the green house

gases as that will help them in supporting environment effectively (Nguyena and et.al., 2020).
Furthermore, in respect to this respective company use solar system conduct rain water
harvesting system and many more. In addition to this, they must also conduct different
workshops in which they aware people about the respective virus and how they can prevent
themselves from it as well as they can also distribute marks, sensitizer, food and other products
which are essential at the respective time. It is so essential to conduct corporate social
responsibilities as that will help them attracting more and more customers. Moreover, it also
increases respective company market value and image successfully through which they can
easily enhance as well as conduct their business at the overseas market effectively.
Research Methodology
Research methodology is considered as method or technique through which researcher
able to gather authenticate as well as reliable information, statistics and data related to the
specific topic (Saha and et.al., 2020). The researcher of respective project conducts analysis on
the impact of CSR activities on the partnership of a company at the overseas market. In respect
of this, project manager gather information related to it by using different methods which are
mentioned below:-
Research methods
It is considered as method according to which researcher is planning to conduct their
research work so that they will attain the desire goal as well as objective successfully. There are
main two methods which can be implemented by the project manager such as qualitative method
as well as quantitative method. In respect of quantitative method, by this researcher able to
gather information in the statistical or numerical form as well as these is pre determined. For this
methods used are questionnaire, observation and so on. On the other hand, in qualitative method
researcher gathers information which is in text and image form. This will include methods like
open end questions, analysis of books, articles and so on. In respect of respective research project
manager is adopting qualitative method and in respect of this they gather information from
existing sources. The main reason behind this is that because through this they able to gather
summarized information which help them in attaining the desire outcome in effective manner.

Research rationale
The rationale of research will include information related to the effectiveness of the
research topic on which project manager is conducting research. This will help investigator to
understand the aspects as well as effectiveness of their research topic. In respect of respective
research, project manager is conducting evaluation on the impacts of CSR (Corporate social
responsibilities) activities of a company on its partnership in overseas market. Through this they
want to determine how corporate social activities of a company attract others like investors who
get encourage to become partner of that firm (Tamvada, 2020). This will generally happen
because when an organization conduct CSR activities they able to develop as well as maintain
their goodwill in the marketplace which attract others from international and national level along
with this it encourage to become partner.
Research design
Research design is considered as whole strategies and plans which a project manager will
select for integrate the different aspects of the research in logical as well as coherent manner.
Through this they want to address the problems related to the research along with this it also
include a blueprint for conducting collection, evaluation as well as analysis of information
related to the research topic (Ye and et.al., 2020). There are several elements of the research
design which a researcher need to follow for getting proper outcome such as descriptive, causal
comparative and experimental. In respect of respective research project, project manager is
adopting comparative research design because it is based on the secondary method which help
researcher in gathering more authenticate as well as reliable information in effective manner.
Data collection method
It is considered as method which is adopted by researcher in order to gather most
authenticate as well as reliable information related to the project. There are main two methods of
data collection i.e. primary method as well as secondary methods. Secondary method is
considered as information or data which is gathered by researcher from the existing sources such
as online as well as offline blogs, articles, books, newspaper and many more. The respective
method provides authenticate information in the cheap or less expensive manner. So secondary
method which is effective as well as helpful for gathering authenticates information. In addition
to this, secondary method help a project manager in conducting their work in effective as well as

proper manner and in limited time as well as funds. Due to this researcher of this research adopt
secondary method in order to gather information related to topic successfully.
Limitation of research
While directing an investigation a researcher experience a few good and bad times, here
bad times are considered as impediment that they confronted while leading their activities just as
capacities identified with the exploration work. In regard of this research project, investigator
encountered a few impediments which are identified with accessibility of legitimate assets just as
an ideal opportunity for achieving of examination in powerful way. In addition to this, they
likewise confronted issues identified with under experienced partner because of whom they are
confronting issues or challenge which gathering data for getting appropriate result effectively.
Moreover, due to lack of resources, time as well as under experienced team member’s respective
research project manager not able to conduct its allotted work in best manner which directly
affect their research outcome negatively.
Data analysis
Theme 1 – Information about the corporate social responsibilities
According to the analysis of above mentioned literature review, social responsibility is
considered as achieving the sustainability. In this there is adaptation of key principles of social
responsibility i.e. accountability as well as transparency that help in ensuring long term success
and viability of a firm or any system. In year 2010, the international organization for
standardization (ISO) introduced an international standard i.e. ISO 26000, in order to help
companies assess as well as address its social responsibilities (WHAT IS SOCIAL
RESPONSIBILITY?, 2020). According to the guidelines on the social responsibilities mention in
ISO 26000 – 2010 social responsibility is defines as responsibility of a company which impacts
on their decision as well as activities related to the society as well as environment by applying
ethical and transparent behaviour which include several points, that are mentioned below:-
 Always consider the expectation of the stakeholders.
 Contribute to the sustainable development that will include welfare of society as well as
health support.

 It must compliance along with the application of laws as well as consideration with the
international norms of behaviour.
 This must integrated with the company as well as practices in their relationships.
Figure 1 The Business Case for Social Responsibility and Quality
Source: WHAT IS SOCIAL RESPONSIBILITY?, 2020
In this a company can attain the sustainability by paying proper attention to its impact on
environment as well as society. According to this behaving in the transparent and ethical manner
help firm that ensure an approach or method will help in attaining the long term succession of
environment as well as society. In addition to this, another aspect of triple bottom line is
considered as people, profit and planet. In this it is considered that attaining profit didn’t require
harming to planet or to exploitation the people in society. An organization can attain business
growth and increasing profit by taking care of the people or society as well as planet.
Furthermore, as per the article published on Grant Thornton, 2014, there are several
corporate social responsibility practices which a company conduct related to the society as well
as environment. From the several activities of CSR mostly companies of involve with different
activities such as local charities by donating the products, services, time or money. In respect of
this business unit may also conducting activities in order to reduce its environmental impact

which enhance numbers of calculation related to the carbon footprint of its operation and
practices.
Figure 2 Main CSR activities
Source: Trends in corporate social responsibility, 2020
In respect of United Kingdom market, there are numbers of corporate social responsibilities
which are drawn from the senior executives from every industry in the mid market businesses,
the primary key drivers of corporate social responsibility are cost management, public attitudes
or building brand, recruiting or staff retention, client or customer requirement and many more.
Moreover according to data gathered by Grant Thornton IBR 68 percent people or companies
donate money to the community charities or cause as well as according to 65% they participate
in the community or charity activities. In addition to this according to 65% companies they
improve energy efficiency or conduct waste management activities and in respect of 53 percent
they donate products or services to the charitable company.
Theme 2 – The primary practices of CSR a company may adopt at potential market
As per the analysis of information discussed in the literature review, around the world
there are numbers of companies operating at the large level as well as they conduct several
corporate social responsibilities activities because through that they able to grow business

successfully. Around the world, big company conduct innovative as well as corporate social
responsibilities through which they able to support society and environment successfully. Below
some of the main companies as well as their corporate social responsibilities are mentioned that
can be adopted by other firm for enhancing their market value:-
 Deloitte – The respective company management develop strategies as well as plans in
order to promote the societal changes and for promoting the environmental sustainability.
In respect of this a company conduct working on the innovative solution or ideas with
non profit organization as well as government firms. In respect of this they mainly
encourage its staffs to donate it’s time for promoting bono work.
 3 M – The respective company along with their 90000 employees has adopted science
applied to life and they conduct trademark of it. According to this, respective company
develop a program named 3MGives along with the fund of $ 67 million in 2016. This
program is mainly focuses on the initiatives which related to community, environment as
well as education in order to boost interest of students among the science and technology.
 Cisco – The corporate social responsibility program conducted by respective company is
making use of firm’s technology as well as resources in order to aid the underserved
communities. It will include communities on the basis of area such as education,
economic empowerment, and healthcare as well as disaster relief. The respective
company set the goal in order to impact 1 billion individual by 2025 effectively as well as
positively.
 Apple – respective firm is one of the leading firms in the technology sector and this firm
take global responsibilities very seriously. One of the primary aspects of the respective
company corporate social responsibility is environment which is based on the mission of
ask less of the planet. Apple also names as the greenest tech company in the world by
Greenpeace. In addition to this respective company not only encourage its IT partners to
take advantages of renewable energy as well as they their 99 percent of packaging
material are recycled paper products.
These are some of the main corporate social responsibilities activities which are
conducted by large company as well as these can also be adopted by other company in order to
support society as well as environment effectively.

Figure 3 Top 5 company in list of CSR
Source: Amazon Tops Apple in Corporate Reputation Ranking [Chart], 2020
According to the above data it can be determined that around the world amazon.com is
conducting more effective corporate social responsibility activities as well as apple is ranked at
the second position. The respective data is based on the Harris Poll RQ study that is conducted at
the 2013.
Theme 3 – The effects of corporate social responsibilities activities on Unilever and Its
partnership in overseas market
According to the point of evaluating the information mentioned in literature review, in
current time it is basic for every single organization to direct CSR (corporate social duties)
exercises in light of the fact that through it they ready to achieve their quantities of want
objectives. That will remember an expansion for deals, benefit, market esteem, client fascination,
and some more. Furthermore, it will likewise affect the association of an organization as each
firm needs to direct an association with that organization that has powerful market an incentive

as that will likewise help them in the development of business effectively (Four generally secret
advantages of CSR for colleagues, 2020). In regard of Unilever, they direct various corporate
social obligation practices, for example, prompts ladies strengthening as per which they show
nearby network ladies with the goal that they can accomplish essential work just as know their
privileges and worth. Besides, individual organizations likewise direct gifts, sponsorship, and
good cause at the various projects, schools, universities, and emergency clinics as through this
they ready to draw in media, society, and government in a compelling way. What's more, these
exercises or CSR practices of Unilever help them in drawing in an ever increasing number of
firms who need to turn into the particular organization accomplices this will help them in
expanding their fairly estimated worth just as productivity proportion in an effective way .
Figure 4 Corporate Social Responsibility (CSR) strategies
Source: The Incorporation of Corporate Social Responsibility Into Public-Private Partnerships
for Sustainable Development. Why incorporate CSR into PPP for sustainable development?,
2020
In respect of respective image it can be determined that when a company management conduct
corporate social responsibilities they able to attain numbers of benefits as that leads to growth of
business successfully. From that the main benefits attain by a company by conducting CSR

practices are related to increase in customer’s base, profitability ratio, sustainability at potential
market, market shares and many more. In addition to this it will also help a company in attracting
more and more investors or partners from the overseas market which leads to development of
business successfully and effectively. Through this company also able to increase their market
share as well as presence through the partnership.
Theme 4 – Different CSR activities Unilever may adopt for attracting more partners at the
overseas market
As per the analysis of information discussed in the literature review, there are various
corporate social obligations that are led by Unilever which help them in achieving their longing
objective by pulling in an ever increasing number of financial specialists just as individuals
toward them. By directing compelling CSR exercises separate organization likewise ready to
build up their viable market generosity just as a worth that creates open doors for them identified
with the development. As of now, the particular organization is directing various corporate social
duties exercises or practices, for example, create open doors for the ladies with the goal that they
being utilized by leading work just as knowing their privileges appropriately (Together we can
change the manner in which the world works together, 2020). In addition, they likewise create
legitimate systems identified with decency in the work environment by which their
representatives feel propelled just as urged which prompts the fulfillment of want objectives and
goals in an effective way. Individual organizations additionally utilize economical sources so
nature not get hurt just as they likewise use water gracefully as indicated by their utilization so as
to keep away from its wastage. Notwithstanding this particular organization center just as
advance the ozone harming substances as that will help them in supporting nature viably.

Figure 5 CSR activities of Unilever
Source: Unilever CEO Paul Polman’s Plan to Save the World, 2020
According to above image it can be determine that Unilever offer numbers of products a single
brand name as well as they also opt for the numbers of corporate social responsibilities activities
which help them in support community as well as environment in successful manner. In respect
of this they introduce lifebuoy total hand wash which is offer at the affordable rate so that every
person around the world can maintain proper hygiene and safety. In addition to this, dove body
wash container is made up of special technology in which plastic usage is less as compare to the
other product.
Conclusion
Through evaluating above mentioned topics in the research it can be determine that in
current time it is essential for every company to conduct corporate social responsibilities
activities because through that they able to attract more and more audiences which leads to
business growth. Along with this, CSR activities also leads to several other benefits for a
company such as through it they able to attract media, government and investors which directly

leads to successful growth of business in effective way. Moreover through CSR activities or
practices an organization mea increase their goodwill, market value, market shares and so on.
Corporate social responsibility is determined as the technique or method by that an organization
can attain a social as well as environmental imperative which is directly linked with the Triple
bottom line approach. There are numbers of social and environmental issues on which a
company may focus for conducting CSR practices such as they conduct environmental
management, conduct eco friendly activities by adopting eco friendly products or resources,
adopt social equity and gender balance, promote human rights, and conduct anti corruption
measures. In addition to this, other activities related to it are adaptation of good governance,
human rights, employees as well as community relations and many more. Moreover, when an
organization conducts corporate social responsibilities activities they able to remove negative
factors related to them at the market as these activities help in increasing brand image
successfully and effectively. Furthermore, by conducting respective research it can be determine
that there are numbers of corporate social reasonability activities that an organization may adopt
in order to support local society as well as community in effective manner. In respect of this a
company may adopt methods through which they can minimize carbon footprints because that
will help in protecting environment as well as surrounding successfully. Along with this, by
improve the policies for the labour a company able to support the labour and their employees
which is also considered as CSR activities which help in increase goodwill and market value at
the marketplace. According to the research, an organization may also conduct charity for needy
people, schools, NGO’s, hospitals, colleges and many more. This will help in attracting people as
well as it also increase their value at the market which aid in expanding business successfully at
the overseas market. In addition to this, a company may also conduct activities planning trees,
provide water supply to nearby locality and many more as that is also determined as corporate
social responsibilities activities successfully. Through above mentioned point it can also
determine that it is fundamental for every single organization to lead CSR (corporate social
obligations) exercises on the grounds that through it they ready to accomplish their quantities of
want objectives. That will remember an expansion for deals, benefit, market esteem, client
fascination, and some more. Furthermore, it will likewise affect on the organization of an
organization as each firm need to lead association with that organization which has viable market
an incentive as that will likewise help them in the development of business effectively.

Recommendations
By conducting analysis of above mentioned points it can be determined that there are
several factors which need to considered by project manager for getting more effective outcome
as well as there are several recommendation for the both project manager and company. This is
so because through it both able to conduct their work or practices in effective manner as well as
it also aid in attaining the desire goal and objectives in successful manner. The respective report
is based on the corporate social responsibilities activities and its impact on the partnership at the
overseas market. Below some of the recommendations are given in respect of company as well
as project manager:-
 It is recommended to the project manager of respective research that they must conduct
their activities in more planned manner because through that they able to ensure that all
the project related activities will conduct properly as well as it also help in ensuring all
practices of procedure are conducted properly.
 For Unilever it is essential to conduct corporate social responsibilities activities because
through that they able to increase their market shares by supporting local communities
and environment. This will also aid in attracting more and more investors or partners
because other company want to conduct business with those firm who have effective
market status and image in specific potential market.
 For the respective research project manager it is essential to gather information or data
through the ethical sources because that will help in ensuring that collected information,
statistics or data are authenticate as well as reliable to the topic. In addition to this, when
a researcher follow all the ethical term while gathering information related to the topic
they able to ensure their no members of team conducted illegal activities for gathering
data.
 For respective company management there are numbers of options related to corporate
social responsibilities such as they may adopt for solar energy for generate electricity at
the store. Through this they able to save or minimise the expenses related to electricity
bill as well as it also help in promoting more positive aspects related to company which
attract partners, investors, customers, government and media successfully.

 It is also essential for respective research project manager to train their team members
before starting the research work. It is so because when people get training they get to
know the best way to conduct specific work as well as it also leads to the situation when
there is minimum error.
These are the main recommendations or suggestions for the researcher as well as
company so that they enhance their work performance as well as procedure. Moreover it also
helps in both of them to attaining their desire goal as well as target in successful manner.

REFERENCES
Books and Journals
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Advantage, C., 2020. Corporate Social Responsibility. CSR and Socially Responsible Investing
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Han, H. and et.al., 2020. Impact of corporate social responsibilities on customer responses and
brand choices. Journal of Travel & Tourism Marketing. 37(3). pp.302-316.
Iglesias, O. and et.al., 2020. Co-creation: A key link between corporate social responsibility,
customer trust, and customer loyalty. Journal of Business Ethics. 163(1). pp.151-166.
Jean, A.T., Wang, X. and Suntu, S., 2020. Corporate social responsibility in Madagascar: An
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customers’ behaviors in the ridesharing service industry. International Journal of
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Kim, J. and Park, T., 2020. How corporate social responsibility (CSR) saves a company: The
role of gratitude in buffering vindictive consumer behavior from product failures.
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Kim, S. and Austin, L., 2019. Effects of CSR initiatives on company perceptions among
Millennial and Gen Z consumers. Corporate Communications: An International
Journal.
Kucharska, W. and Kowalczyk, R., 2019. How to achieve sustainability?—Employee's point of
view on company's culture and CSR practice. Corporate Social Responsibility and
Environmental Management. 26(2). pp.453-467.
Mahrinasari, M. S., 2019. Determinants of Brand Equity: Communication of Corporate Social
Responsibility (CSR) versus CSR itself and Company Credibility. Contemporary
Economics. 13(3). pp.317-335.
Nguyen, P. M. and et.al., 2020. Corporate Social Responsibilities of Food Processing Companies
in Vietnam from Consumer Perspective. Sustainability.12(1). p.71.
Nguyena, T. and et.al., 2020. The role of corporate social responsibilities in tourism and
hospitality: The case of Vietnam. Management Science Letters. 10(9). pp.2089-2098.
Saha, R. and et.al., 2020. Effect of ethical leadership and corporate social responsibility on firm
performance: A systematic review. Corporate Social Responsibility and
Environmental Management. 27(2). pp.409-429.
Tamvada, M., 2020. Corporate social responsibility and accountability: a new theoretical
foundation for regulating CSR. International Journal of Corporate Social
Responsibility. 5. pp.1-14.
Ye, M. and et.al., 2020. Corporate social responsibility “glocalisation”: Evidence from the
international construction business. Corporate Social Responsibility and
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