Consumer Behavior and Social Responsibility

Running head: CONSUMER BEHAVOUR AND SOCIAL RESPONSIBILITY
Consumer Behavior and Social Responsibility
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1CONSUMER BEHAVIOR AND SOCIAL RESPONSIBILITY
Table of Contents
1. Introduction..................................................................................................................................3
1.1 Problem statement.................................................................................................................4
1.2 Aim and objectives................................................................................................................4
1.3. Research Questions...............................................................................................................5
1.4 Theoretical framework...........................................................................................................5
2. Literature Review........................................................................................................................5
3. Research methodology.................................................................................................................6
3.1 Sample population.................................................................................................................6
3.2 Research Philosophy..............................................................................................................7
3.2 Research Design....................................................................................................................7
3.4 Research Materials.................................................................................................................8
3.5 Research approach.................................................................................................................8
3.6 Data Collection methods........................................................................................................9
3.7 Protection of Human Rights..................................................................................................9
3.8 Managerial Implications......................................................................................................10
3.9 Limitations...........................................................................................................................10
References:....................................................................................................................................11

2CONSUMER BEHAVIOR AND SOCIAL RESPONSIBILITY

3CONSUMER BEHAVIOR AND SOCIAL RESPONSIBILITY
Topic: Relationship between the CSR and consumer purchasing behavior
1. Introduction
CSR or Corporate Social Responsibility is that particular concept which is concerned
with the ways how enterprises at present addresses the needs and values of their customers and
other stakeholders (Porter & Kramer, 2019). Most of all, it covers business ethics, environmental
problems, community relationships as well as human rights issues (welfare programs for the
employees such as education or trainings on safety measures to be taken on workplace). It has
eventually become one of the very important topics in business world as well as academic
literature. The researchers have explained that CSR is highly responsible for influencing the
financial performance of a company in positive ways. It supports the share prices of the firm,
shores up the market values as well as provides competitive advantage to the same. At present,
consumers not only expect from the businesses that they will conduct themselves in regards to
ethics; but also to keep the products at a lower cost with the highest level. Nepomuceno,
Laroche and Richard (2014), have stated that the probability of purchasing a product increases
when the consumers are given options for supporting social problems through purchasing those
products. He found that in this way a firm can derive high benefits when the consumers and the
other stakeholders perceive it to be a socially responsible. In context to publication of CSR
focused research, there has been extensive growth in the developed countries, but in the
developing nations, they have yet not investigated the affect of CSR so completely and
inclusively. Chernev and Blair (2015) argued that though it is true that CSR is reaching its
mature stage, but it is also a fact that the consumer response to the activities of CSR is not well
researched. Their relationship is still debatable.