Corporate Social Responsibility and Consumer Behavior in UK Clothing Retailing

Research Methods

Table of Contents
Research Aim:.............................................................................................................................................3
Research objectives:....................................................................................................................................3
Methodology...............................................................................................................................................3
Ethical consideration:..................................................................................................................................3
Respect for autonym, privacy and dignity of individuals and community:..............................................4
Scientific integrity...................................................................................................................................4
Social responsibility:...............................................................................................................................4
Maximizing benefit and minimizing harm:..............................................................................................5
References...................................................................................................................................................6

Research Aim: To identify how corporate social responsibility affect consumer behavior in the
UK clothing retailing.
Research objectives: To identify the influence of CSR activities on consumer buying behavior
in different retail clothing brands.
Methodology
Research methodology is a process of collecting, analyzing the information to complete
the entire research project in a successful way. It is the specific procedure or techniques used to
select, process, analyze the information on a particular topic. Through this, it is possible to check
the reliability and validity of the overall research work. For the present research, positivism
approach has been selected as it is based on the quantitative analysis which provide authentic and
reliable results. In terms of research method, questionnaire has been used as it will help in
collection of necessary data and information to conduct the research. Data is a crucial part for
each and every research. In this light, the primary information has been gathered from the 4
respondents at Oxford street, London. On the other hand, data has been taken from the website of
company for secondary information. The information gathered from the respondents has
analyzed in an efficient manner in order to prepare suitable strategies for future. In context of
validity, the report has higher rank in validity as the data has is directly sources from the users of
brand and the website of company. Appropriate research methodology will help in attainment of
the laid aims & objectives in an efficient manner.
Ethical consideration:
During the research work, I ensure to embark ethical practices in order to gather true
results. For this purpose, I followed the ethical principles of autonomy, confidentiality and more.
A good research, needs to be well-structured, appropriately designed and ethically approved.
However, I faced several issues in terms of getting ethical approval for research project
(Alderson and Morrow, 2020). In addition, voluntary participation is also a majored issues which
faced by me while conducting the research project. I found that people were not ready to
voluntarily enroll for the research project. In addition to this, keep the information confidential is
also not an easy task. Apart from this, I faced issues related to potential harm and communicating