Toward a view of complementarity: trust and policy influence effects of corporate social responsibility and corporate political activity

Running head: BUSINESS INFORMATION TECHNOLOGY
BUSINESS INFORMATION TECHNOLOGY
Name of the Student:
Name of the University:
Author note:

1BUSINESS INFORMATION TECHNOLOGY
Annotated Bibliography
Liedong, T.A., Ghobadian, A., Rajwani, T. & O’Regan, N., 2015. Toward a view of
complementarity: trust and policy influence effects of corporate social responsibility and
corporate political activity. Group & Organization Management, 40(3), pp.405-427.
The authors of the article fundamentally evaluated the approaches through which
competent non market strategies tend to establish maintain or develop the competitive
advantages factors of an organisation (Liedong et al. 2015). However what remains in distinctive
is developing mechanisms through which successful non market strategies INR to contribute to
the achievements of the organisation (Cheng, Ioannou & Serafeim 2014). The primary purpose
of the article lies on ceiling light on the significant gap through evaluation of the value and role
of trust that serves a significant role in the accomplishment of non-market strategies along with
the potential synergies existing between the two core elements of non-market strategies namely
CSR (Corporate Social Responsibility) and CPA (Corporate Political Activity) (Liedong et al.
2015). Aspects related to organizational trust and commitment in recent times have been
addressing relations among various actors serving within the firm or among other economic
environment players (Anastasiadis 2014). The article further evaluates monetary exchange
between an organisation and its market actors which often influences the revenue cost and
returns of the organization (Liedong et al. 2015). However have further revealed how factors
related to cause and effect are identified as immensely complex in order to anticipate in the
context of non market strategies. Furthermore no significant rate of attention has been given in
order to attain the insights of whether and the approaches through which modern business
enterprises tend to align both factors related to CSR and CPA (Liedong et al. 2015).